Web analytics

Get more customers (and keep them coming back)

Understand what drives loyalty throughout the entire customer journey. Create winning marketing strategies with clear insights that show how your channels and campaigns are performing.

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Capabilities

Benefits
Features
Use Cases

Optimize cross-device journeys

Analyze journeys end-to-end across web and mobile. Find out what improvements will make customers engage more and convert faster.

Speedy revenue insights

Quickly get baselines for which landing pages, product collections, and marketing campaigns are driving the most revenue.

Easy setup

Start immediately with a single tracking code that your team can set up in minutes.

Get the full picture

Watch Session Replays to see why users are dropping off. Then use zone-based heatmaps to learn why pages might be performing poorly.

Become an expert on your customers’ journeys

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Engagement metrics

Get a speedy overview of how content is performing

Understand which content gets the highest engagement by checking views, time on page, session duration, and more.

Image — Funnel Conversion Visual — Coral

Assess marketing channels

Find your highest-performing channels

Learn which marketing channels are driving the highest engagement for new and returning users. See how many clicks and conversions you’re getting from social, organic, email and more, so you can build on your wins.

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Journey mapping

Uncover the high-converting journeys you didn’t know about

Find out how users reach conversion points within their user-flow across sessions and devices. Uncover the journeys you didn’t expect, and find out which ones deliver the most results.

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Conversion analysis

Join the dots between journeys, actions, and conversions

Discover how many sessions it takes before users typically convert, and how specific actions affect conversion. For example, find out if users convert more after viewing a certain piece of content—then bring it front and center to ramp up results.

Image — Funnel Conversion Graph Visual — Light Lime

Session duration and bounce rates

Find out what makes users stick around

Look at session duration and bounce rate over time to understand how users engage with content across their journeys. See how the data changes across segments to understand which channels and campaigns are getting users to stay on your site longer.

Capability - Frustration Scoring - Asset — Features - AI Insights

Session Replay

Watch the user journeys behind the metrics you’re seeing

Found an interesting trend in behavior, like high drop-offs from a certain page or user segment? Automatically surface session replays for the data you’re looking at and watch the journey through your user’s eyes.

Common use cases

Create better content, campaigns, and products

Optimize your funnel

Make end-to-end improvements to any segment’s journey

Get automated insights around engagement, conversion, drop-off spikes so you can find issues proactively. Look closer at specific parts of the funnel to see how users engage with them. Filter your data to find out what each audience needs—and how to deliver on it.

[Visual] Funnels - Analyze and reduce churn from specific segments

Tailor experiences for user segments

Dive deep into what every segment is doing (and why)

Create user segments according to demographics and behaviors, then see how their actions link with conversions, revenue, and more. Use session replay to see what individual users from that segment are doing on each page and why.

Improve feature adoption

Know how allocate resources and plan your product roadmap

Segment your audiences to understand which features they use. Next, see what journeys they take to complete tasks and how features fit into their workflow. Use engagement metrics to show your teams which segments are adopting features or dropping off.