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Heatmaps

See how your content is performing

Get a visual breakdown of how customers interact with each page. Heatmaps show you exactly which content makes users click, tap, bounce, or want to read more. Go beyond analytics metrics to understand why your users behave as they do.

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Capabilities
Icon — On Page Behaviour
See on-page behavior

Learn where users click, tap, hover, scroll, or experience frustration on any page

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Connect page elements to results

See which parts of the page lead to drop-offs, conversions, or sales

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Discover new opportunities

Make informed decisions on how to restructure page content for more clicks and conversions

“Contentsquare can also help us know which content to push—for example, on the homepage, we use heatmaps to see which content is performing the best, where people click, and where they do not click."

Geraldine Servouze
eCommerce Director, Fresh
Key features of Heatmaps

See how your content affects attention, conversions, and revenue

Conversion and revenue attribution

Visualize page element outcomes to make fast decisions

Discover the exposure, click, and conversion rate of each page element, as well as revenue attribution. Easily share your analysis with digital teams and key stakeholders, then use your findings to create successful journeys.

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Side-by-side analysis

Quickly analyze A/B test performance

Understand at a glance which A/B tests performed better and why. Learn the impact of different user behaviors and optimize pages based on what brings your business the most value.

Side-by-side analysis
Form analysis

Measure and optimize form interactions

Discover where and why customers struggle to complete forms. Fine-tune forms at important points of conversion (like checkouts) to remove friction and get more customers across the finish line.

Form analysis
Common use cases of heatmaps

Optimize your pages based on helpful behavior insights

Spot best-performing (and under-performing) elements

Find out which page elements deliver the best outcomes

Traditional heatmaps show you which page elements get the most clicks. Zone-based heatmaps go further, showing how each element contributes to goals like conversions and revenue. Find out which images and links drive your desired outcomes, then optimize customer journeys to highlight them even further.

Spot best-performing elements
Compare side-by-side
Compare side-by-side

See how different page elements stack up in different scenarios

Want to learn more about your content? Try viewing different zone-based heatmaps side-by-side. Compare heatmaps from different time periods, traffic sources, and more to see how audiences performed. Or compare two heatmaps from your A/B tests to understand why one variant outperformed the other.

Increase form completion rates

Understand which parts of your forms are confusing or frustrating users

Use form analysis to see helpful metrics, like how many users completed the form or dropped off. Find out which fields are often left blank, and check heatmaps to see signs of struggle. Jump to related session replays to see users navigating forms in real time (with their personal details hidden automatically by Contentsquare).

Increase form completion rates
Understand engagement
Understand engagement over multiple sessions

Zone-based heatmaps break down behavior from repeat visitors

See how page elements affect behavior across sessions—like when users visit multiple times before purchasing. Understand which page elements get clicked most by repeat visitors, and which ones generate the most purchases over time.

Discover more

Discover-Impact Quantification
Prioritize meaningful fixes

See which improvements could make the most difference to your business outcomes.

Discover - Session Replays
Reveal user experiences

View the session replay for any individual survey response to get the full picture of the user's experience.

Discover - Journeys
See user journeys

Make data-driven decisions by understanding how users progress through your site, page by page, from entry to exit.

Discover - Merchandising
Maximize sales and profit

Boost revenue from key placements by understanding the driving factors impacting your product, brand, and category sales.

See how your page content affects attention, conversions, and revenue

Frequently asked questions

  • A heatmap tool is a visual analytics tool that provides insights into user interaction on a webpage. Using color-coded overlays, it displays where users click, move the cursor, or spend the most time. This helps you understand user behavior and optimize website design for a better user experience.