A closer look at our integrated solution
Learn more about the Contentsquare x Optimizely partnership and joint solution. Here are some resources to help you get started:
Partner Stories
Optimizely is the leading digital experience optimization platform that helps teams create and improve digital experiences through experimentation
To understand and meet your customers’ needs, you need the right tools and processes that help your teams work quickly, adapt to changes, and make smart, data-driven decisions. So, how do you build a tech stack that supports them?
Using powerful platforms like Contentsquare and Optimizely, you can turn insights into action and create the kind of digital experiences your customers expect. Our partnership combines Contentsquare’s unique customer behavior insights with Optimizely’s progressive delivery and experimentation capabilities.
Together, we remove the guesswork from experimentation, helping digital teams drive more value from customer actions.
Experience firsthand how Contentsquare and Optimizely help your team build better digital experiences.
Optimizely is the leading digital experience optimization platform that helps teams create and improve digital experiences through experimentation. Its unified platform combines content, commerce, progressive delivery, and experimentation capabilities to power personalized customer experiences across digital channels.
Optimizely allows digital teams to validate their ideas through experimentation, helping you:
Successful experimentation creates a feedback loop with your users—you put out variants and they let you know what’s working (and not). Digital experience analytics (DXA) help you get to the bottom of why, and what to do next.
That’s the foundation of the Contentsquare and Optimizely partnership: to provide digital teams with the solution they need to quickly understand where to focus on the user experience journey.
On their own, each of these platforms delivers rich data-driven insights. When integrated, Contentsquare and Optimizely transform these insights into action, giving you the ability to understand your users’ behavior in detail and run experiments to optimize their experiences based on that understanding.
With over 30 joint enterprise customers, Contentsquare and Optimizely make it easy to develop strong experimentation strategies. Our combined strengths help these brands make a lasting impact and earn customer trust.
If you’re already using Contentsquare, integrating with Optimizely can supercharge your digital experience.
Here are 6 ways combining these best-in-class tools helps you and your team run more impactful tests, focus on key areas, and gain deeper insights to improve your digital success.
With Contentsquare’s insights into user behavior, you can identify exactly where to focus your A/B tests. Optimizely helps you turn those insights into clear, actionable experiments, with only a few clicks.
You can do all of this in a no-code environment that supports dynamic websites and content, as well as single-page applications.
Contentsquare’s Customer Journey Analysis and Zoning Analysis show you how users move through your site—which pages they visit, how long they hesitate, how much they scroll, and where they get stuck or exit.
This helps you spot the best opportunities for testing and fixing issues, so you can run experiments with Optimizely that really make a difference.
Instead of running random, inconclusive tests, let Contentsquare’s insights guide what you test in Optimizely. Find out which parts of your site, app, or product need the most attention and run fewer but more effective experiments.
By focusing your testing on the most important areas, you’re working on things that will make the biggest difference to your users and your business goals
See it in action
By linking Contentsquare to their experimentation solution, Rakuten’s experimentation team reduced the number of A/B tests they ran in a year, increasing each experiment’s success rate.
Learn more about how Rakuten uses Contentsquare to learn exactly what customers want.
When you complete one experiment, you’re building a foundation and collecting data for the next one.
After running tests in Optimizely, use Contentsquare to dive deeper into the results. Look at how users interacted with your changes, and get a clearer picture of why your tests succeeded or failed. This helps you make smarter decisions and design even better experiments in the future.
Session Reply
How did users interact with the different versions of your A/B test? Contentsquare’s Session Replay will help you find out.
By letting you visualize user behavior during experiments, replays show you if users noticed and responded to changes, and whether there were any usability issues with their experience.
When testing a new layout for your product detail page (PDP) in Optimizely, use Contentsquare to review sessions where users interacted with both variants. Look for signs of frustration, like users clicking on non-clickable elements or spending a long time on parts of the page without interacting.
Teaming up with Optimizely helps Contentsquare users run experiments faster and more efficiently without sacrificing website performance.
When you run experiments on Optimizely, you can expect to receive the results almost instantly, allowing you to glean insights and act even faster using Contentsquare—zero-latency, decreased load times, and faster personalized experiences. Even during traffic spikes, your site, product, or app stays smooth thanks to combined caching and support services.
Live Signals
When users are having a bad experience, Contentsquare and Optimizely’s powerful Live Signals integration means you can take immediate action. Here’s how it works:
Users are showing signs of frustration through rage clicks on a new checkout page. Contentsquare sends this live signal to Optimizely, which then activates a simplified version of the checkout process to help users complete their purchase more easily.
This integration also works for users experiencing JavaScript errors, repetitive hovering, or mouse shakes, letting you react to user frustrations in real time and prioritize your experiments based on actual user behavior.
With advanced targeting, you can tailor digital experiences based on different user segments and profiles. This means you can deliver personalized content that resonates with each group of users, and focus on the campaigns that best align with their needs.
Together, Contentsquare and Optimizely let you understand what content you need, create it quickly, and optimize it all in one place. This streamlined process helps you execute campaigns faster and more efficiently.
Curious how it all works? Watch Doychin Sakutov from Virgin Media O2 dive into their Black Friday optimization efforts using Contentsquare and Optimizely.
With Optimizely’s visual editor and no-code options, even non-technical users can make content changes easily. This lets your team create and adjust features on the fly, without needing to dive into complex coding.
Both platforms make it easy for everyone on your digital team to access key insights quickly, letting you focus on driving results rather than managing technology.
See it in action
When the Zoopla team embraced a test-and-learn approach to optimize their digital experience, Contentsquare’s integration with Optimizely played a key role.
By mapping out their buyers’ journey and testing data-driven ideas, Zoopla refined their personalization strategy. The result? A more intuitive and engaging portal that boosted customer engagement and brand loyalty.
With easy access to insights and streamlined analytics, Zoopla’s digital team can now focus on what really matters—creating a top-notch experience for their users.
Find out how Zoopla built and refined its personalization strategy with Optimizely and Contentsquare.
Customer quote
Using Contentsquare and Optimizely together was key to our data-informed optimization strategy. Seeing where we needed to make changes based on user behavior with Contentsquare and then testing those changes using Optimizely made upgrading our homepage experience much faster and more efficient.
CTO, Zenni Optical
Customer quote
Optimizely will tell you that you have a losing test and Contentsquare will tell you why. Using both platforms together allows you to deep dive into what visitors are doing on the control versus the variant and gives you answers at speed as to why things lose. It helps you iterate on that variant whatever the outcome and crucially helps you avoid an experimentation brick wall with you throwing 50 ideas at a wall to see what sticks.
Product Analytics Manager
Customer quote
Using Contentsquare and Optimizely has provided our digital teams with easy, quick access to data insights and removed bottlenecks from our analytics and experimentation processes.
Head of Analytics
Find out how Contentsquare and Optimizely help you build a digital experience that delights customers and drives real, tangible growth.
These one-click integrations help you test iteratively and improve your strategies, focusing on optimization that's informed by what your customers truly need.
Learn more about the Contentsquare x Optimizely partnership and joint solution. Here are some resources to help you get started:
With unique customer behavior insights from Contentsquare, you can develop more robust hypotheses to test on Optimizely that will have a larger impact. Start here to build a stronger optimization program by becoming a data detective.
Show exactly how much lost revenue is on the table with automated insights and get prescriptive recommendations to improve conversion rates and revenue.
By leveraging session replays and side-by-side zoning analysis to understand why your campaign outperformed or under-performed, you can develop stronger follow-up tests to optimize performance. You can even use the Optimizely Data Platform Integration to watch a replay session of every visitors’ journey in your Optimizely Data Platform instance.
With Contentsquare, you can easily pinpoint and prioritize areas for optimization and experimentation that will have the most significant impact on revenue. Book an online demo and see the Contentsquare x Optimizely partnership in action.
Contentsquare provides data-driven recommendations that can be tested on Optimizely to help you narrow down the best ways to improve your conversion rates.