To understand and meet your customers’ needs, you need the right tools and processes for your teams work quickly, adapt to changes, and make smart, data-driven decisions.
So, how do you build a tech stack that supports them?
Using powerful platforms like Contentsquare and Optimizely, you can turn insights into action and create the kind of digital experiences your customers expect.
This partnership combines our unique customer behavior insights with Optimizely’s progressive delivery and experimentation capabilities. Together, we remove the guesswork from experimentation, helping digital teams drive more value from customer actions.
What does Optimizely do?
Optimizely is the leading digital experience optimization platform that helps teams create and improve digital experiences through experimentation. Its unified platform combines content, commerce, progressive delivery, and experimentation capabilities to power personalized customer experiences across digital channels.
Optimizely allows digital teams to validate their ideas through experimentation, helping you
Create, test, and optimize digital experiences at scale
Leverage industry-leading technologies including feature flags, A/B/n testing, AI-powered personalization, and streaming analytics across the entire customer journey.
Find the testing strategy that is most likely to create an uplift for your key performance indicators (KPIs)
Iterate and build a pipeline of robust, data-driven experiments and personalization campaigns the entire company can get behind.
Run more efficient experiments and see how they’re performing in real-time
Powerful front-end experimentation features let you safely run multiple experiments on the same page, while real-time analysis tells you where to focus your optimization efforts.
Experimentation and digital experience analytics: better together
Successful experimentation creates a feedback loop with your users—you put out variants and they let you know what’s working (and not). Digital experience analytics (DXA) help you get to the bottom of why, and what to do next.
That’s the foundation of the Contentsquare and Optimizely partnership: to provide digital teams with the solution they need to quickly understand where to focus on the user experience journey.
On their own, each of these platforms delivers rich data-driven insights. When integrated, Contentsquare and Optimizely transform these insights into action, giving you the ability to understand your users’ behavior in detail and run experiments to optimize their experiences based on that understanding.
Joint enterprise customers
With over 30 joint enterprise customers, Contentsquare and Optimizely make it easy to develop strong experimentation strategies. Our combined strengths help these brands make a lasting impact and earn customer trust.
Why adding Optimizely to your Contentsquare setup is a game-changer
If you're already using Contentsquare, integrating with Optimizely can supercharge your digital experience.
Here are 6 ways combining these best-in-class tools helps you and your team run more impactful tests, focus on key areas, and gain deeper insights to improve your digital success.
1. Create smarter experiments, easier and faster
With Contentsquare’s insights into user behavior, you can identify exactly where to focus your A/B tests. Optimizely helps you turn those insights into clear, actionable experiments, with only a few clicks.
You can do all of this in a no-code environment that supports dynamic websites and content, as well as single-page applications.
Find opportunities with Contentsquare. Test them with Optimizely
Contentsquare’s Journey Analysis and Heatmaps show you how users move through your site—which pages they visit, how long they hesitate, how much they scroll, and where they get stuck or exit.
This helps you spot the best opportunities for testing and fixing issues, so you can run experiments with Optimizely that really make a difference.
Contentsquare's Journey Analysis shows you how customers move through your site or app.
2. Run fewer, more impactful tests
Instead of running random, inconclusive tests, let Contentsquare’s insights guide what you test in Optimizely. Find out which parts of your site, app, or product need the most attention and run fewer but more effective experiments.
By focusing your testing on the most important areas, you’re working on things that will make the biggest difference to your users and your business goals.
See it in action: Rakuten increases its conversion rate by +3.27% while running fewer tests with a higher success rate
By linking Contentsquare to their digital experimentation solution, Rakuten’s experimentation team reduced the number of A/B tests they ran in a year, increasing each experiment’s success rate.
Learn more about how Rakuten uses Contentsquare to learn exactly what customers want by reading the full case study.
The advantage of Contentsquare’s A/B test technology is that editing a running test and pushing it to production is easy and immediate.
3. Build better follow-up experiments
When you complete one experiment, you’re building a foundation and collecting data for the next one. After running tests in Optimizely, use Contentsquare to dive deeper into the results.
Look at how users interacted with your changes, and get a clearer picture of why your tests succeeded or failed. This helps you make smarter decisions and design even better experiments in the future.
Uncover the ‘why’ behind your campaign results with Session Replay
How did users interact with the different versions of your A/B test? Contentsquare’s Session Replay will help you find out.
By letting you visualize user behavior during experiments, session replays show you if users noticed and responded to changes, and whether there were any usability issues with their experience.
When testing a new layout for your product detail page (PDP) in Optimizely, use Contentsquare to review sessions where users interacted with both variants. Look for signs of frustration, like users clicking on non-clickable elements or spending a long time on parts of the page without interacting.
By watching these sessions, you can identify which design led to smoother interactions and higher engagement, giving you clear evidence of which layout is most effective.
![[Visual] Session replay - Triggered recording](http://images.ctfassets.net/gwbpo1m641r7/3x0k1KqlgQqa818JvI8mni/d323e94e4fcf5afeb2fd870577f06d15/Triggered_recording.png?w=3840&q=100&fit=fill&fm=avif)
4. Streamline and speed up experiments without losing performance
Teaming up with Optimizely helps Contentsquare users run experiments faster and more efficiently without sacrificing website performance.
When you run experiments on Optimizely, you can expect to receive the results almost instantly, allowing you to glean insights and act even faster using Contentsquare—zero-latency, decreased load times, and faster personalized experiences. Even during traffic spikes, your site, product, or app stays smooth thanks to combined caching and support services.
5. Create more effective campaigns
With advanced targeting, you can tailor digital experiences based on different user segments and profiles. This means you can deliver personalized content that resonates with each group of users, and focus on the campaigns that best align with their needs.
Together, Contentsquare and Optimizely let you understand what content you need, create it quickly, and optimize it all in one place. This streamlined process helps you execute campaigns faster and more efficiently.
Run effective digital holiday experiments at peak times
During busy times like Black Friday, your website might see a surge in visitors, meaning you need to act fast and optimize campaigns on the fly. Optimizely’s multi-armed bandit (MAB) tests are a game-changer during these short, crucial periods. Instead of splitting traffic evenly, MAB tests dynamically send more visitors to the better-performing variations in real-time.
For example, if you're running a holiday promotion with different banner designs, MAB tests will automatically favor the one that’s getting more clicks and conversions. This ensures you maximize your results quickly, efficiently, and automatically.
Curious how it all works? Watch Doychin Sakutov from Virgin Media O2 dive into their Black Friday optimization efforts using Contentsquare and Optimizely.
6. Focus on business outcomes, not managing tech
With Optimizely’s visual editor and no-code options, even non-technical users can make content changes easily. This lets your team create and adjust features on the fly, without needing to dive into complex coding.
Both platforms make it easy for everyone on your digital team to access key insights quickly, letting you focus on driving results rather than managing technology.
See it in action: Zoopla uses Contentsquare and Optimizely to build and refine their personalization strategy
When the digital team at Zoopla embraced a test-and-learn approach to optimize their digital experience, Contentsquare’s integration with Optimizely played a key role.
By mapping out their buyers’ journey and testing data-driven ideas, the team refined their personalization strategy. The result? A more intuitive and engaging portal that boosted customer engagement and brand loyalty.
With easy access to insights and streamlined analytics, Zoopla’s digital team can now focus on what really matters—creating a top-notch experience for their users.
Find out how Zoopla built and refined its personalization strategy with Optimizely and Contentsquare by reading the full case study.
Product managers and designers can experiment using Contentsquare and Optimizely without needing support from data analysts. They’re able to self-serve; if they have an idea, they can test it themselves. Without a complicated data process, our people can focus on the job they need to get done, freeing up time for brainstorming and creating hypotheses.
What our joint clients say
Using Contentsquare and Optimizely together was key to our data-informed optimization strategy. Seeing where we needed to make changes based on user behavior with Contentsquare and then testing those changes using Optimizely made upgrading our homepage experience much faster and more efficient.
Optimizely will tell you that you have a losing test and Contentsquare will tell you why. Using both platforms together allows you to deep dive into what visitors are doing on the control versus the variant and gives you answers at speed as to why things lose. It helps you iterate on that variant whatever the outcome and crucially helps you avoid an experimentation brick wall with you throwing 50 ideas at a wall to see what sticks.
Using Contentsquare and Optimizely has provided our digital teams with easy, quick access to data insights and removed bottlenecks from our analytics and experimentation processes.
Contentsquare x Optimizely: at a glance
These one-click integrations below help you test iteratively and improve your strategies, focusing on optimization that's informed by what your customers truly need.
Integration | What you can achieve | Contentsquare’s role | Optimizely’s role |
|---|---|---|---|
Optimizely data platform | Analyze, segment, and create an omnichannel experience for your customers | Provides Session Replay data to visualize each user’s journey and synchronize customer data | Segments and compares users based on A/B tests and variant groups they were exposed to |
Feature experimentation | Merge and deploy code without having to actually release features | Adjusts experiments using customer data, tailoring releases to specific audience cohorts in real-time | Runs beta tests to a limited audience, allowing for controlled feature deployment |
Web experimentation | Build stronger A/B tests that increase revenue and improve your digital strategy | Gathers actionable insights from experiment results to guide future optimization strategies | Builds a data-driven pipeline of multi-page experiments and personalization campaigns |
A closer look at our integrated solution
Learn more about the Contentsquare Optimizely partnership and joint solution. Here are some resources to help you get started:
Ebook: Unlocking the power of combining experience analytics with experimentation
Guide: Using the Optimizely Web Experimentation Integration
