4.7
on G2
4.7
on Gartner

The go-to platform for Product Analytics

Capture every interaction automatically from day one with No-code tracking. Get instant, visual answers from our AI agent with unified insights across web, app, and mobile—fast, scalable, and privacy-first.

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increase in engagement on campaign banners

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exceeding their targets and seeing sales up, year-on-year

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increase in revenue for this customer journey

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increase in average monthly Contentsquare users

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QA analysis outcome score has gone up by 15% from 85% percent to 98%

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Product Analytics
Common use cases

Build better products, faster

Product Analytics gives product and growth teams the power to go deeper. Go beyond page-level insights to understand feature adoption, onboarding, retention, and more. 

Asset - Discover what keeps users coming back

Discover what keeps users coming back

When you don’t know what drives loyalty, it’s hard to scale what’s working—or fix what’s not. Contentsquare gives you clear visibility into what matters most to your users. Make improvements based on what you learn, then track the results.

Top impact metrics:

Retention rate, Repeat engagement

Drive adoption across devices and segments

You’ve built powerful features, but are they getting discovered? Contentsquare reveals adoption gaps by audience or platform, helping you understand who’s using your new features. 

Top impact metrics:

Feature adoption uplift, time to value

Asset - Drive adoption across devices and segments
Asset - Know if a new feature is working

Know if a new feature is working

After a launch, you can’t afford to wait days or weeks to find out what’s landing. Quickly learn how features are performing—and iterate with confidence, not guesswork.

Top impact metrics:

Time-to-insight, new feature activation rate

Tailor onboarding to every audience

When you want to improve onboarding, you can’t treat all your users as if they were the same. Track how each audience segment is getting through your onboarding process to understand where and how they need help.

Top impact metrics:

Onboarding completion rate, time-to-activation

Asset - Tailor onboarding to every audience
Benefits of Product Analytics

How can Product Analytics help your role?

Asset - Product Manager
Product Manager

Simplify feature adoption

  • Smart Capture (no tagging)

  • Visualize Journey drop-offs

  • Indicators to prioritize roadmap

Asset - Growth Lead
Growth Lead

Move fast, fix what matters

  • Detect funnel drop-offs

  • Track A/B test revenue impact

  • Get real-time friction alerts

Asset - UX Researcher
UX Researcher

Design with confidence

  • See where users get stuck

  • Validate design choices

  • Remove guesswork

Asset - Analytics Leader
Analytics Leader

Eliminate analytics busywork

  • Retroactive journey Analysis

  • Export unified dataset

  • Self-serve enabled teams

Asset - Digital Marketer
Digital Marketer

Know why campaigns convert

  • Track post-click experiences

  • See landing page heatmaps

  • Tie revenue to UX choices

Core capabilities

Understand your users, wherever they go

Product Analytics lets you analyze and optimize experiences across both web and mobile apps. All the multi-channel insights you need from a single platform.

Connect to all your favorite apps

Frequently asked questions

  • Product Analytics focuses on how users engage with features across your digital products by tracking adoption, retention, and user journeys. Experience Analytics, on the other hand, zooms in on user experience quality—like frustration signals and content performance. Together, they offer a full picture of what users do and how they feel, but Product Analytics is your go-to for feature-level decisions.