Maximize the Conversions of Every Customer Journey
Transform complex user behavior into a clear roadmap for growth. Pinpoint exactly where revenue leaks, eliminate friction at high-value drop-off points, and scale the experiences that drive long-term retention. With Sense AI, you don’t need to dig for data—just ask how to turn your user paths into high-conversion engines.
Trusted by 1.3+ million websites and 3,000+ enterprise and mid-market brands
See what users do before converting, purchasing, or abandoning
Discover how different customer groups explore your site or app, and what makes them come back
Identify opportunities to boost conversions and increase customer satisfaction
Understand the paths your customers are taking
Let’s face it, users don’t always navigate in the way you expected. Journey analysis reveals their paths through the site so you can understand their preferences. You’ll find out if they’re getting lost or confused—or taking unexpected routes that you can optimize.
Get instant answers about your user journeys
Chat with Sense to quickly find out how people navigate your site. Ask any question about their journeys, such as “what do customers do after visiting our contact page?” or “which journeys lead to the most return visits?” Find new opportunities and discover how different journeys affect your outcomes.
Find out what happens after users leave
Are users leaving your site after a bad experience? Do they come back and complete their purchase? Get a helpful breakdown of what happens after users leave so you can better assist them on their journeys.
Identify successful (and unexpected) journeys
How do you know if users are taking unexpected routes? Use journeys to see where users went before completing actions or reaching pages that you’re interested in. Then support the best routes to get more of the outcomes you want.
Create journeys that convert, sell, and retain
Find out about drop-offs, looping behaviors, and unexpected journeys
Drill down into your user journeys to reveal your biggest customer pain points and optimization opportunities. Jump to Session Replay to discover exactly which content or feature is causing customers to loop or drop off.
Identify where users get lost or confused
Quickly find out where customers are repeatedly getting stuck in their paths to purchase. Optimize the experience in line with customer data to improve conversion rates.
See which paths through your site deliver desirable outcomes
Find out exactly which content journeys lead to the most conversions and revenue. Optimize your site to encourage new and returning users to take the same path.
Get the lowdown on what different audiences are looking for
Quickly compare how customers from different traffic sources navigate through your website. Understand what they’re doing and what they’re looking for.
Frequently asked questions
To analyze the customer journey, you need to map and understand the touchpoints where customers interact with your brand. Use analytics platforms to identify key interactions, pain points, and opportunities for improvement. Then put all the information into a customer journey map so you can visualize the customer experience from end to end.