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NPS® calculator

Want to know your Net Promoter Score®? Enter the number of responses you received for each different score.

Detractor
Detractor
Detractor
Detractor
Detractor
Detractor
Detractor
Passive
Passive
Promoter
Promoter
Your score
0
Detractor
0%
Detractors
Passive
0%
Passives
Promoter
0%
Promoters
Illustration Random

What your Net Promoter Score® means for your business

Want to know how customers really feel about your product or brand? Your Net Promoter Score (NPS) lets their loyalty do the talking.

Net Promoter Score is a metric used to understand customer sentiment and predict business growth. It’s all based on one simple survey question: "How likely are you to recommend this product/company to a friend or colleague?" 

The answers provide instant insights into customer satisfaction, helping you identify trends in real time.

How do NPS surveys work?

An NPS survey asks customers to give a numeric answer between 0 and 10—with 0 being 'not at all likely' and 10 being 'extremely likely'. With help from our free NPS calculator, you can determine your score and see where you stand with your customers.

Put a number on customer loyalty

The NPS framework groups respondents into 3 different categories:

Illustration NPS Promoters

1. Promoters

Anyone who gives a score of 9 or 10 in your NPS survey. These are your happy customers, loyal fans, and potential advocates. Ask them to leave reviews or testimonials, encourage them to share their experience on social media, or target them with special offers to thank them for their loyalty.

2. Detractors

Anybody who gives a score of 0 to 6 in your NPS survey. These are dissatisfied customers who are unlikely to recommend your brand or product to others. They could be at risk of churning or not buying again. Plus, they may even turn other potential customers off via negative reviews or word of mouth.

Illustration NPS Detractors
Illustration NPS Passives

3. Passives

Anybody who gives a score of 7 or 8 to your NPS question. These people are not actively recommending or criticizing your brand, so they’re considered neutral. You’ll notice passives aren’t included in the Net Promoter Score calculation, but keep an eye on this cohort: it might be easier than you think to turn them into promoters.

You can calculate your NPS by subtracting the percentage of your detractors from the percentage of your promoters, 
or by using a free NPS calculator like the one above. Give it a go!

3 key insights from our 
 free NPS calculator

  • Illustration NPS Promoters

    Understand the customer experience

    your NPS score is directly linked to customer satisfaction (CSAT) and customer loyalty. A free NPS survey gives you a real-time pulse check on how satisfied people are with your user experience.

  • Illustration NPS Passives

    Improve the customer journey:

    dig into the reasons behind poor or average scores and identify opportunities to improve. Track your NPS over time to measure the impact of your changes.  

  • Illustration NPS Detractors

    Predict business growth—and obstacles:

    do you have many promoters? That’s great! But if the number of detractors outweighs the number of promoters, you might struggle with retention.

Get started with NPS surveys

Set up Contentsquare in minutes to launch your Net Promoter Score survey. Start with our free plan and upgrade as you grow.

FAQs about NPS calculator

Got another question?

  • Net Promoter Score (NPS) is a metric used to understand customer loyalty and sentiment. Companies survey customers to measure how satisfied they are with their product or experience. Next, they turn this data into a numerical score that they can use to predict business growth.

Set up a free NPS survey today to calculate your score

Want to calculate your NPS score but don’t have any data to analyze yet? Great news: you can start collecting NPS data today with Contentsquare’s free plan.

Contentsquare’s Surveys capability makes it easy to launch surveys on any web page, so you can hear from your customers across multiple points in their journey.

Use our NPS survey template to get up and running in no time. Or use AI to generate surveys tailored to your business goals in a few minutes.

Get insights 
that transform