Forbes
On The Agentic Web, You Play Golf, Not Baseball
Remember good old-fashioned Google search? The kind where you type something, see if it gets you what you want, then type something else and check if that’s better?
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Remember good old-fashioned Google search? The kind where you type something, see if it gets you what you want, then type something else and check if that’s better?


We’re entering the era of the agentic web. Four industries are seeing triple-digit growth in web traffic from LLMs like ChatGPT and Gemini, and the result is that brands are having to find new ways to convince us




