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2022 Digital Experience Benchmark Report

Conversion rates increased by 27% from 2020. Get the insights you need to deliver better, more human, digital experiences.

Inside the report

See how your website stacks up against data based on 46+ billion global user sessions

  • Insights into where you fall within your industry's competitive landscape
  • Expert analysis and guidance to improve your digital CX and help your brand stand out
  • Strategic data to help you make informed updates to your digital strategy
  • …and a whole load of talking points to ensure you sound suave in your next team meeting

Our Key Findings

Across 14 industries including retail, B2B, telco, BFSI, and travel and hospitality.

Site Entry

58% of all web traffic is mobile
1 in 2 visitors is a returning user

Site Experience

54% average scroll rate across all industries
50% of users bounce after viewing just one page


2.3% average conversion rate
15 minutes and 5 seconds average time spent during conversion sessions

12 Months of Data3,870 Websites
25 Countries46+ Billion User Sessions


The Dataset

Contentsquare integrates directly with 70+ leading marketing tools, supercharging your systems with unique insight into your customers. We make your entire ecosystem smarter, giving you a greater return on your marketing tech stack investment.

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Ready to see how your website stacks up?

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