10 web app design templates to boost user retention and optimize conversions

Do you want to design a brilliant web application without spending days—maybe even weeks—trying to figure out the intricacies of coding or hiring a developer, costing you both time and money?

With web app design templates, you can easily build and customize a cost-effective web application that has an attractive user interface (UI) and provides a seamless user experience (UX). But with so many templates to choose from, where do you start?

Our guide gives you 10 of the best web app design templates you can use to effortlessly create an application that will delight your users and help you reach business goals. 

10 web app design templates you can use to elevate UX

Web app design templates are pre-made, interchangeable templates you can use to build your web application, customizing them to suit your specific user and business goals.

They’re essential tools that guide your design process while keeping users at the forefront. Choose the right one and you’re setting the stage for a smoother, more intuitive experience that makes your users' journey easier and more enjoyable. 

The best web app templates help you meet both customer and business goals by

• Creating a web app that’s simple to navigate

• Making it easy for users to complete tasks using your features

• Offering a seamless experience that keeps users engaged

• Delighting customers with interactive, responsive functionality

• Boosting conversion rates by encouraging users to take action and use your features

There are thousands of web app design templates available, but we’ve chosen 10 of the best based on the following factors:

1. Design: the template should be visually appealing and create a great user experience (UX).

2. Usability: the template should be easy to use and have all the features users need. 

3. Creativity: the template should give you space to showcase your app’s unique features and flexibly respond to your users’ needs.

Let’s take a look at the best web app design templates out there to support your process. 

1. Composer (WordPress)

Composer template example

The Composer template has over 50 bespoke templates to choose from. It’s optimized for speed, which keeps every web app element responsive so users can seamlessly move between pages and perform the actions they came to do. This template is compatible with various browsers and is already optimized for SEO, which lets users easily find and explore your web app. 

It’s also ultra-responsive, adapting your design to the screen size of your users—whether they're browsing on desktop, mobile, or tablet. Since Composer is a WordPress theme, it’s especially useful for ecommerce businesses that want an optimized template already set up with WooCommerce. 

Price: $59

2. NOHO (Muse) 

NOHO template example

NOHO is an original, multi-use template that lets designers create and edit in Adobe Muse. It’s built with creatives in mind, resulting in a clean and eye-catching web app that’s easy to navigate and visually pleasing to users. 

The template offers a variety of pages, and its responsive design lets users jump from page to page—and screen to screen—without delays. You can easily customize it through its drag-and-drop interface, and offer your users a unique visual experience as they interact with your web app. It includes features such as video widgets, image sliders, in-browser editing, 

💡 Pro tip: NOHO is a creative template that’s great for design teams or agencies, or for any web apps seeking minimalist design aesthetics. It’s also great for anyone prioritizing item quality and flexibility. 

3. Dashcore (WordPress)

Dashcore template example

Dashcore is a customizable, lightweight WordPress template that’s highly responsive. It’s simple to set up, with pre-assembled demos that let you import your web app demo right into the template so you can provide users with a fantastic experience. The template also lets you easily drag and drop various navigation elements to help you create a web application where users can effortlessly achieve their tasks.

DashCore provides its customers with a reliable, flexible way of building interactive web app features, making it a great solution for software-as-a-service (SaaS) and ecommerce web apps. It’s also perfect for device-specific UX. 

4. Limitless

Limitless template example

Limitless is a powerful and flexible template that suits any kind of web application. It includes a set of pre-built custom pages—which means you can focus your time on designing your web app’s key elements and features. It supports a variety of navigation views so users can effortlessly interact, explore, and engage with your web app. 

💡 Pro tip: Limitless is great for businesses looking to simplify the web app design and development process with blank pages, and looking to offer an immersive, interactive experience to users. It’s also useful for product teams prioritizing a translation-ready web app, with features like fallback languages, language detection, and direct access. 

5. Notebook 

Notebook template example

Notebook offers customers a flat UI with a clean, modern style, built for easier and faster web app development. It’s a fully responsive template, so you can run it on any size screen to delight your users. 

It comes with mobile widgets and tons of web app layouts, so you can tailor it to highlight your web app’s interactive and dynamic features. The template can also be used as an admin dashboard with tables, charts, and other useful components for system management, helping you stay on top of your web app’s analytics so you can continually improve the user experience. 

💡 Pro tip: use Contentsquare for a deeper understanding of how users interact with your web app—and more importantly, why they behave the way they do. 

Contentsquare lets you combine web analytics with powerful experience insights capabilities, all from one dashboard. Here’s how it works:

• Web analytics: track how users are navigating your web app, where they’re dropping off, and which features aren’t performing as well as they should. See the areas that need the most attention and make improvements where they’ll have the greatest impact.

• Heatmaps: see at a glance where users are focusing their attention. This data helps you refine your page layout, button placement, and content hierarchy, so users can easily find what they need without getting lost.

• Session Replay: watch real-time sessions to understand exactly how users are interacting with your web app. By identifying friction points, you can make adjustments that guide users through a smoother journey.

• Surveys: get feedback directly from your users. Surveys help you dive deeper into their motivations and pain points, giving you the insights you need to refine your design and better meet their needs.

Contentsquare helps you know your customers' every move and deliver
 experiences they love—all from one place

“Remember that optimization is key to creating a successful web application. By utilizing web app design templates, you can focus on the important task of creating a user-friendly and efficient web app.” 

Max Benz

Founder and CEO @BankingGeek

6. Rocketboard 

Rocketboard template example

Rocketboard is a versatile, responsive template that comes with its own design system and lets you add calendar, chat, mail, project management, tasks, file management, and ecommerce pages to your web app. 

With all the elements you need in one place, you can focus your web app on meeting users’ most pressing needs. The Rocketboard template arms you with the tools to create an engaging and dynamic user experience (UX) with fast page loading speeds and seamless transitions. 

Rocketboard's a perfect option for teams and agencies looking for a comprehensive solution that provides users with a wide range of flexible functionalities. It’s particularly great for teams focusing on mobile UX, and project, task, and contact management.  

7. Angulr 

Angulr template example

Angulr is the most popular JavaScript framework template created by Google. You can use it to build an array of responsive web app types, as it lets you integrate notes and contact features into your web app, and is highly customizable and comprehensive. 

The Angulr template has everything you need to build a dynamic web application experience for your users, including features like lazy loading, grunt tasks, nested routing and views, and multiple layout options. 

Angulr is useful for teams looking for a quick, simple all-in-one solution to designing and building a comprehensive web application with integrated features. It’s also great for web apps prioritizing feature availability, and code and design quality. 

💡 Pro tip: if you're building a web app with tons of content that needs to update in real-time, Angulr's lazy loading and nested routing are game-changers. These features load only the content users need right away, while everything else stays ready in the background as they navigate. This way, your app feels fast and responsive

8. AppUI

AppUI template example

AppUI is a responsive, full-featured web app template that focuses on providing a great user experience with a modern design and powerful UI solutions.

With extensive documentation, this template helps you create fast, responsive layouts, including customizable elements, and ready-designed pages. It helps users move quickly and efficiently through your web app, interact dynamically with different elements, and seamlessly complete their desired actions.  

AppUI is particularly beneficial for web designers and developers looking to save time and money in the development phase. It’s a good choice if you want to prioritize clean, easily integrable code for seamless customization. 

9. OneUI 

OneUI template example

OneUI is a modular, lightweight, and professional web app design template that lets you build web apps your users love. It’s highly responsive, customizable, and flexible so you can focus on usability. 

OneUI uses smart developer tools to help you build your project faster and more efficiently. It’s completely modular and lets you pick from a variety of pre-designed errors, login, coming soon, and landing pages, and customize them to ensure you’re delivering on all your users’ needs. 

10. Horizon

Horizon template example

Horizon comes equipped with a simple set of UI elements and plugins that helps businesses efficiently create a user-friendly, flexible, and clean web application design. The Horizon template is fully responsive so you can provide a great experience for your users, no matter what device they’re using. 

It has highly customizable layout combinations and several features like data tables, chart graphs, shortcodes, form elements, widgets, and a visual dashboard. Horizon lets you add calendar, mail, blog, login, and registration pages to your web app to craft an interactive, and dynamic UX. 

The Horizon template is a good choice for your business if you want to prioritize mobile and device-specific UX, helping teams and designers looking for an easy, customizable way to build a user journey based on responsive in-app features.

Choosing the right design template for your web application 

A well-chosen template can help you deliver tailored solutions that meet your users' needs. Focus your search on fast loading times, intuitive navigation, and a responsive, interactive experience. 

To create a web app that users also love using, consider the following:

• Who are your users? Are they beginners or seasoned pros? Make sure the template accommodates both groups without overwhelming new users or boring the experts.

• What tasks will they perform? Whether it's browsing content or managing complex data, the template should make these actions smooth and effortless.

• How can it grow with you? Make sure the template is flexible enough to evolve as your web app grows and changes over time.

An all-in-one platform like Contentsquare helps you get a deeper understanding of your web app users, so you can choose the right template to meet their needs from the start. After launching, use capabilities like Session Replay and feedback collection widgets to see exactly how users are interacting with your app and spot areas for improvement.

Use Session Replay to watch users as they experience your web app and evaluate if you're meeting their needs

FAQs about web app design templates