10 must-have exit-intent tools to reduce bounces and boost conversions

Exit-intent pop-ups are strategic tools that help you engage users who are about to leave your site. Imagine this: a stunning pop-up—offering a quick survey or a tempting discount—appears to recapture their attention and potentially turn a near-exit into a successful sale.

That's why it's crucial to choose the right exit pop-up software. The best ones help you gain valuable insights about your visitors and encourage them to complete an action on your website. 

Survey and feedback collection pop-ups

It’s vital to know the reason visitors exit your website. Stop guessing and start asking the people involved directly with these pop-up tools:

1. Contentsquare 

Contentsquare (hello there 👋) is an experience intelligence platform that lets you collect and analyze user feedback. 

Specifically, the Surveys tool offers exit-intent surveys you can use as-is or tweak according to your needs.

Busy product teams can tap into the software’s artificial intelligence (AI) features to generate a goal-driven exit pop-up. To uncover reasons for people’s departures, the AI assistant includes questions like

• Were you able to find the information you were looking for?

• What's the one thing that nearly stopped you from buying from us?

• Is there anything about this checkout process that we should improve?

Also, it will analyze open-ended survey responses—picking out quotes, listing action points, and packaging them in single-click summary reports.

💡 Pro tip: use Contentsquare to watch session replays of people who respond to your surveys. When a user's session replay is available and connected to a survey response, you can view this recording. This seamless switch lets you directly observe the user's experience as it relates to their provided feedback.

2. Qualaroo

Qualaroo is an exit pop-up tool that lets you create custom surveys from scratch or quickly tailor existing templates to improve customer satisfaction. It has advanced survey features—like directing respondents to specific questions based on their previous answers (called branching) and skipping over irrelevant questions (called skip logic). 

It also suggests actions like signing up for a deal based on people's reasons for leaving your site.

💡 Pro tip: use survey response data to prioritize website updates, understand preferences across different customer segments, and fix problem pages. 

Take a look at our exit-intent pop-up examples chapter to get ideas and inspiration from real businesses that tapped into these insights to optimize their conversion rate and improve the customer experience.

Email sign-up pop-ups

Do you find it hard to collect visitors’ information and make them subscribe to your emails? These exit pop-up software options can help.

3. OptinMonster

OptinMonster is a lead generation software that helps you grow your email list with its drag-and-drop builder, customizable forms, and advanced segmentation criteria. You can also create email sign-up pop-ups for your mobile visitors who use different software (like iOS and Android) or devices (like cell phones and tablets).

Because there are no cursor movements on mobile, unlike on desktop, OptinMonster uses cues like back-button clicks, tab-switching, and page inactivity to trigger pop-ups.

4. Omniconvert

Omniconvert is a conversion rate optimization (CRO) tool with exit pop-up software that lets you create dynamic content and perform precise targeting.

Omniconvert aims to attract high-quality leads by ensuring your message reaches the right users at the perfect moment. It also features A/B testing so you can compare different pop-up styles and choose the variant that works best. 

With its strong integration with Contentsquare, Omniconvert allows you to explore session replays, giving you insights into why certain pop-ups resonate better with your audience. 

Discount and promo pop-ups

Dangle some perks to keep site visitors browsing and clicking. Try these tools to sweeten the deal: 

5. Picreel

Picreel is an exit pop-up maker that lets you launch seasonal offers and discounts, such as free shipping incentives and coupons, to spur customer purchases. It boasts 700+ integrations and 100+ customizable pop-up templates that work with any website, screen, and device.

Furthermore, it lets you personalize your promotions with details like customer names or product preferences. 

6. Hello Bar

Hello Bar is a lead generation tool that lets you craft well-timed, eye-catching exit pop-ups—also called bars, modals, and sliders—to amplify sales and conversions.

ick from hundreds of adjustable, modern templates to build attractive shopping deals. Target visitors by device, location, and page to engage them effectively, and optimize campaigns via built-in analytics and A/B testing capabilities.

‘Offer to chat’ pop-ups

Sometimes, users just want to know if there’s someone on the other end of the screen willing to listen to their concerns. Rack up extra empathy points with these tools: 

7. HubSpot 

The HubSpot live chat layover is a sleek, mobile-friendly feature that turns website visitors into valuable leads. Embedded within your purchase funnel, this live chat pop-up activates when a visitor’s cursor moves toward the screen, signaling exit intent, or after a period of inactivity, efficiently re-engaging users.

It also automatically channels interaction data to your customer relationship management (CRM) system to streamline lead acquisition and improve client relations.

8. FreeChat powered by Popupsmart

FreeChat by Popupsmart is a live chat pop-up builder that lets users speak with an agent in real time once they’ve signaled their intent to leave, enticing them to stay longer and perform an action on your site. Add a human touch to the conversation using animations, custom fonts, images, and gifs.

FreeChat integrates with phone and SMS gateways and various online messaging platforms, such as Messenger, WhatsApp, Snapchat, and your website, allowing users to take the conversation to their preferred channel.

Free-trial and demo pop-ups

Do users need to try out your product before they adopt it? Get them closer to converting into paying customers with these creative pop-up solutions:

9. Leadfox

Leadfox is a lead generation and marketing automation platform that lets you create unique pop-up displays triggered by user actions. Its exit-intent feature compels visitors to sign up for a demo or free trial, helping your prospects appreciate the real value your product provides.

Leadfox also lets you customize your pop-ups: play around with size, placement (horizontal or vertical), and background opacity. You can also pick from 43 super cool animations, including melt, zoom, flip, and bounce, to capture your visitor’s attention. 

10. OptiMonk

OptiMonk is a conversion optimization tool with exit-intent technology that supports a range of various user engagement features—like on-site pop-ups, nano bars, and lucky wheel pop-ups, all customizable with a drag-and-drop editor. 

With over 50 templates, OptiMonk helps you create last-minute offers and trigger a sense of urgency to encourage users to stay longer, engage more, or make a purchase.

3 ways exit pop-ups help you improve UX and achieve your business goals

Tinkering with a tool or fully committing to it requires company resources. If you’re still wondering why you should invest in any of the tools above, here are the top three benefits you need to consider:

1. Enhance UX with feedback collection: exit-intent surveys enable you to ask why people leave your pages, providing critical insights you can apply to your decision-making. For example, web design agency NerdCow tapped into user feedback to identify and resolve issues with cart abandonment, significantly improving their ecommerce client site's usability.

2. Reduce bounce rate via targeted engagement: customer insights gathered through surveys allow you to segment your audience based on what they like or dislike. This precision targeting ensures you create marketing campaigns that speak to each segment’s needs and preferences, boosting engagement and lowering your bounce rate.

3. Increase conversions with optimized offers: the combination of A/B testing and recordings helps you understand which exit pop-ups effectively promote offers and discounts—and why—so you can ensure your users encounter the most enticing and relevant deals, thereby improving conversion rates.

Turn exits into exciting growth opportunities

When crafted with purpose and creativity, exit-intent pop-ups turn near-departures into opportunities for conversion and engagement. Pop-ups like Contentsquare's AI-driven surveys capture crucial user feedback and help you gain valuable insights, so you can address issues and implement changes. 

Harness exit pop-up software to craft compelling pop-ups and messages that do more than retain visitors; create experiences that draw people to stay, explore, and fall in love with your offer.

FAQs about exit-intent pop-up tools