The COVID-19 eCommerce Impact Data Hub

To provide understanding during this uncertain time, we are closely monitoring the impact of coronavirus on online consumer behaviors. Our analysis is based on 5.6b sessions and 27b pages views over the last 13 weeks of 2020, from January 6 to April 5. We have compared behaviors across 20+ industries in 26 countries since the outbreak was first reported globally (week of Feb 17) compared to the period immediately before (first 6 weeks of the year: the reference period).

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Traffic

+10.3%

Current week vs reference

Pageviews

+19.4%

Current week vs reference

Time Per Session

-0.4%

Current week vs reference

Transactions

+32.6%

Current week vs reference

Conversion Rate

+18.8%

Current week vs reference

+3.2%

Current week vs prior week

+5.9%

Current week vs prior week

+2.1%

Current week vs prior week

+18%

Current week vs prior week

+14.6%

Current week vs prior week

Detailed View

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WEEK-BY-WEEK (Index 100 = Reference)

BY INDUSTRY VIEWS (Index 100 = Reference)

BY COUNTRY VIEW (US)

BY COUNTRY VIEW (UK)

BY COUNTRY VIEW (FR)