on G2

on Gartner

Why choose Contentsquare over Mixpanel?

Choose Contentsquare when you want a comprehensive, end-to-end analytics platform—not just technical reporting. With robust retroactive Autocapture for event tracking and mobile, plus AI-driven funnel insights, Contentsquare helps teams move faster with better governance, friction/effort analysis, and more complete data set-up.

Book a Demo

Start for free

Trusted by 3,000 enterprise and mid-market brands and 1.3+ million websites

Compare Contentsquare with:

✅ Capture everything for full retroactive analysis

Contentsquare’s Smart Capture captures every user interaction by default, so teams can analyze behavior retroactively—no manual tagging needed. Identify an issue happening today, then look back to see when (and why) it first occurred.

✅ Get end-to-end funnel insights

See the full customer journey, find a drop-off point, and take a closer look at the exact page and element causing friction. Compare winning vs. failing paths, see what users actually saw, and watch their sessions for context.

✅ Easy insights for every team

Practical data visualizations help marketing, CRO, product, and other teams understand your customers. Sense, Contentsquare’s AI tool, gives you fast answers about your data. No tech talk, no coding—just straightforward insights and recommendations.

❌ Only capture the events you set up manually

Mixpanel doesn’t capture all your user interactions. So if you didn’t tag the right events, you can’t analyze them later.

❌ Make do with basic drop-off info

Mixpanel shows you where people are struggling, but doesn’t tell you why. Without adding more tools, it’s hard to know how users interact with page elements—or why they’re leaving journeys early.

❌ Slow starts for non-technical roles

Non-technical teams struggle to use Mixpanel unless they get help from developers with events, properties, and naming conventions.

Comparison table

Feature

Session replay

⚠️

(varies)

Heatmaps

⚠️

(varies)

⚠️

(varies)

⚠️

(varies)

Journey analysis

⚠️

(limited)

⚠️

(limited)

⚠️

(limited)

⚠️

(varies)

Funnels

(basic)

Segments / cohorts

Retroactive analysis (no strict pre-tagging)

⚠️

Product analytics (event-based)

⚠️

Digital experience analytics (DXA) focus

⚠️

Voice of Customer (surveys/feedback)

⚠️

(partners)

Error / friction signals (rage, dead clicks)

⚠️

Mobile app replay

⚠️

Privacy & masking controls

Enterprise governance & collaboration

Smart Capture is a key feature for us. It saves us considerable time, eliminates tracking errors, and allows us to focus on analyzing the data rather than setting up the tracking.

Sarah Lacroix

Global Head of Product Design, Criteo

I find myself answering questions I didn't even know I had.

Nick Smith

Principal Product Manager, Redfin

With Smart Capture, if I forgot to track it, CSQ tracked it anyway. If I get questions two months later, I never need to worry—because the data is there.

Matthew Gomes

Director of Marketing, OppLoans