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Why choose Contentsquare over Fullstory?

Contentsquare wins when you need more than session replay: 1‑click impact quantification, Heatmaps with full‑funnel insights, and unified Experience Analytics that helps every team prioritize the friction that hurts conversions and retention most.

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Trusted by 3,000 enterprise and mid-market brands and 1.3+ million websites

Compare Contentsquare with:

✅ Effortless collaboration across teams

Get connected insights from journey analysis, heatmaps, session replays, VOC feedback tools, and more—all in a single, unified platform. Teams can link comments and share insights without bouncing between tools, so everyone stays on track.

✅ Become an expert in user journeys

Get a clear end-to-end view of journeys for any audience. Identify a drop-off point, then jump to heatmaps, form analytics, and session replays to find out what’s going wrong. Compare journeys side-by-side to spot winning paths and fix the ones that fail.

✅ Prioritize fixes by impact

After identifying issues with site performance, page elements, and form layouts, instantly estimate how a fix would improve your results. Use the 1-click Impact Quantification capability to understand how user actions affect conversions and sales.

❌ Endless tool-hopping, siloed teams

Fullstory is good for developers and QA teams, but it won’t give the rest of your teams a unified view of user experiences. And with no integrated voice-of-customer tools, tying feedback to user actions is an uphill struggle.

❌ Miss the important details in what users are doing

Fullstory does show you user journeys, but understanding the reasons behind drop-offs requires more legwork. Expect lighter UX insights and more manual work to compare two different journeys.

❌ Longer to predict results

Fullstory shows you what’s happening on your website or app. But to predict the potential impact of changes, you need to do additional work with spreadsheets or other tools.

Comparison table

Feature

Session replay

⚠️

(varies)

Heatmaps

⚠️

(varies)

⚠️

(varies)

⚠️

(varies)

Journey analysis

⚠️

(limited)

⚠️

(limited)

⚠️

(limited)

⚠️

(varies)

Funnels

(basic)

Segments / cohorts

Retroactive analysis (no strict pre-tagging)

⚠️

Product analytics (event-based)

⚠️

Digital experience analytics (DXA) focus

⚠️

Voice of Customer (surveys/feedback)

⚠️

(partners)

Error / friction signals (rage, dead clicks)

⚠️

Mobile app replay

⚠️

Privacy & masking controls

Enterprise governance & collaboration

Smart Capture is a key feature for us. It saves us considerable time, eliminates tracking errors, and allows us to focus on analyzing the data rather than setting up the tracking.

Sarah Lacroix

Global Head of Product Design, Criteo

I find myself answering questions I didn't even know I had.

Nick Smith

Principal Product Manager, Redfin

With Smart Capture, if I forgot to track it, CSQ tracked it anyway. If I get questions two months later, I never need to worry—because the data is there.

Matthew Gomes

Director of Marketing, OppLoans