What does Contentsquare do?

Contentsquare has been in business for 12 years since its founding in Paris in 2012. A lot has changed since then, so here’s what you need to know.

Contentsquare offers a complete understanding of customer experiences across all touchpoints. The platform is designed to help businesses understand how users interact with their websites and mobile applications. 

By capturing and analyzing user behaviors, Contentsquare provides actionable insights that enable companies to enhance user engagement, improve conversion rates, and optimize overall digital experiences. The main differentiator is that Contentsquare combines multiple products—Product Analytics (PA), Experience Analytics, Experience Monitoring, and Voice of Customer (VoC)—to deliver an end-to-end view of user behavior, technical performance, and customer sentiment.

What can Contentsquare help online businesses achieve? 

Contentsquare stands out for its multidisciplinary approach to customer experience analytics. This unified methodology enables teams to optimize the entire digital funnel and drive revenue growth by linking user behavior to business outcomes and quantifying the revenue impact of technical issues.

Unlike other analytics platforms that focus solely on technical monitoring or specific aspects of analytics, Contentsquare provides a holistic view of the customer experience. Its advanced features, such as auto-capturing behavioral data and AI-powered insights, empower all teams—not just developers—with actionable information to boost user engagement, enhance content experiences, and prioritize fixes based on their actual business impact. This comprehensive functionality solidifies Contentsquare’s position as a key player in the digital analytics industry, offering solutions that address both technical and non-technical challenges in optimizing digital experiences.

You can use Contentsquare to

• Ensure a seamless and consistent experience across different devices and platforms

• Identify the elements that drive the most engagement from your users

• Evaluate whether your calls to action (CTAs) effectively capture attention and encourage action

• Discover reasons why visitors leave a page or fail to complete a purchase

• Turn recurring customer feedback into practical FAQs

• Narrow your analysis to target meaningful sessions, avoiding noise from irrelevant data

• Pinpoint areas in your user experience that need improvement

• Confirm your ideas before launching new design features

• Brainstorm concepts for A/B or multivariate testing based on user behavior

• Gather valuable insights or testimonials directly from customer feedback

• Adapt the digital experience for various screen sizes and device types

• Find technical issues such as slow load times or broken functionalities

• Use heatmaps to visualize which sections of your site receive the most interaction

• Examine patterns of user frustration, such as repetitive clicks or bounce rate

• Track trends to identify satisfaction or recurring pain points

• Share key insights with your team using clear and actionable visualizations

• Analyze how user journeys evolve after content or design updates

• Adjust page copy to reflect the language customers naturally use in their feedback

• Provide concrete, data-supported evidence to back up your decisions

• Challenge outdated internal practices by leveraging insights from real user data

• Boost form effectiveness to increase lead generation or conversions

• Reorganize your site layout based on insights into user pain points or confusion

• Engage users with feedback tools or surveys before they leave your website

• Highlight the most critical opportunities to improve based on user behavior trends

4 products in 1 platform

To meet the needs of companies of various sizes, industries, and cultures, Contentsquare acquired Hotjar, a product experience insights platform focused on small and medium-sized businesses, in September 2021. This enhanced its reach across diverse market segments. Subsequently, in December 2023, Contentsquare acquired Heap, a leading product analytics platform. 

These acquisitions have been instrumental in integrating 4 powerful products into a single solution, providing businesses with a comprehensive 360° view of their customers' experiences.

👉  Experience Analytics highlights how visitors navigate through your website or app, helping you make data-driven optimization decisions with tools like Session Replay, Heatmaps, and Journey Analysis. 

👉  Product Analytics provides insights into every user session across all devices and touchpoints, answering questions like ‘What drives user retention’ and allowing businesses to analyze user behavior, identify patterns, and uncover areas for improvement.

👉  Experience Monitoring capabilities, such as Error Analysis and Speed Analysis, help you identify obstacles caused by technical issues that impact user experience. You can detect and address technical errors or slow-loading pages, ensuring a seamless experience for your users.

👉 Voice of Customer capabilities, including Surveys, allow you to collect and analyze customer feedback. This enhances your quantitative analytics with qualitative insights, giving you a holistic understanding of customer satisfaction and pain points.

Let’s dive in a bit more into each of them: 

Experience Analytics

See how visitors progress through your site, from landing to exit, and why. See which pages drive the most visitors, and how many users follow a specific journey, step-by-step, through to exit. Compare journeys based on devices (all, desktop, mobile, tablet) and user segmentation so you can build more intuitive journeys that lead to engagement and conversion.

Experience Monitoring

Don’t let errors on your site or app ruin your customers’ experience. Get instant alerts on any technical or performance issues so you can prioritize fixes that’ll impact your customers the most, fast.

Found a friction point in your Journey Analysis or getting customer complaints? Use Session Replay to drill down into problem sessions to find out what’s going wrong, and why.

It’s not all about being reactive—track your site's technical metrics and find ways to proactively address page and app performance to boost your business outcomes.

Product Analytics

Customers don’t usually just stick to one digital touchpoint when engaging with a product, so why should your analytics tool? With Contentsquare’s Product Analytics, you get the whole picture, by tracking users across all websites, apps, and other branded experiences.

Find out what makes customers engage with your product, what brings them back, and what causes them to drop off over time with multi-session journey analysis. 

Build user segments—focused on behaviors like new signups, casual users, and more—to compare journeys, tailor experiences based on each segment’s needs, and ultimately drive conversions. 

Voice of Customer 

Hear directly from customers about how they experience your site through AI-powered, customizable surveys. 

Back up your quantitative data with qualitative insights that put you in your customers’ shoes. Invite feedback on key conversion pages or concept tests, send exit-intent surveys to learn why customers are leaving, and measure customer loyalty over time with NPS® surveys.

Once you’ve gathered your qualitative data, use Contentsquare’s AI technology to analyze user sentiment so you can take action quickly. 

AI and Integrations: more features to get the most out of each product

Automate your data analysis with Contentsquare’s AI to make smarter, data-driven decisions in less time. 

Don’t be intimidated by the volume of data you’re autocapturing—get automatic insights on key business metrics and suggestions on how to analyze your data further. Use smart dashboards to visualize your insights, giving your whole team a single source of truth to work from.  

Deepen your experience insights further with Contentsquare’s Partner Ecosystem, which delivers 100+ certified, pre-built integrations—all supported by our open APIs—and design, strategy, implementation, and consulting services from 150+ leading service providers.

Enrich your tech stack, deliver more personalized experiences, and accelerate time to market by tapping into Contentsquare’s technology and solution partner network.