Contentsquare vs. Quantum Metric: which one is right for you?

Weighing the pros and cons of Quantum Metric competitors like Contentsquare isn’t easy. At a glance, both platforms offer overlapping behavior analytics and performance monitoring tools to help you improve experiences and ROI. When you look closer, there are some key differences in AI features, qualitative data capture, and support.

In this guide, we lay out exactly how Contentsquare and Quantum Metric compare on a tool-by-tool basis so you can choose the best solution for your company's specific needs and goals without wasting any more billable hours reading product pages.

TL;DR

• Users rate Contentsquare higher than Quantum Metric on G2, Capterra, Gartner, and TrustRadius

• Both Contentsquare and Quantum Metric are enterprise solutions with advanced data security and compliance certifications

• Both Quantum Metric and Contentsquare autocapture data across websites and apps, no manual tagging required

• Both Contentsquare vs Quantum Metric can quantify the revenue impact of bugs for better prioritization

• Contentsquare is the only all-in-one solution with VoC tools to give you a holistic view of both digital experience and performance

• Contentsquare is more technologically advanced with intelligent AI, 150+ integrations, a 600-person R&D team, and 100+ patents

• Contentsquare has world-class support—you’ll get a dedicated CSM, online and in-person training built for your use cases, certifications, a member community, in-person and virtual events, plus support in 6 languages (English, French, Spanish, Italian, German, and Japanese) 

• Contentsquare is the market leader, trusted by 1.3+ million websites and apps, with a team of 1,800+ across 18 offices worldwide, and over $1.4 billion in funding

Contentsquare vs Quantum Metric: what are the main differences?

The best way to choose is by starting from your business goals. What are your biggest challenges in the business? Focus on the use cases that will actually let you solve those challenges.

What are the main differences between Contentsquare vs Quantum Metric?

What Contentsquare does that Quantum Metric doesn’t (and why it matters)

Contentsquare is the largest all-in-one platform with tools and support for optimizing the whole customer lifecycle. Here's are the main ways Contentsquare outshines Quantum Metric:

Advanced intelligence

While Contentsquare and Quantum Metric (and competitors like Glassbox) capture a lot of overlapping data, the value you’ll get from them depends on how easy it is for you to turn that data into actionable insights, fast.

Contentsquare has supercharged our AI and automation features through smart acquisitions (like Heap and Hotjar) and major innovation investments (100+ patents, 600+ strong R&D team, over $1.4 billion funding). Here's what that means for you:

• Advanced AI capabilities, like chatting to your analytics data in plain English and generating any report you need, without technical knowledge

• Automated insights, like frustration scores, revenue impact, trend alerts, and survey reports

• Unique benchmarks tool to measure your performance against competitors

• Continued innovation and product improvements—for example, Contentsquare has a patent for technology to calculate missed revenue based on how much competitors sell similar products for—use it in the Merchandising tool 

All-in-one platform for the whole org

Contentsquare’s all-in-one platform is designed to deliver value across the org from day 1:

• Create dashboards and share tools across the org, including marketing, CX, technical, analytics, ecommerce, UX, and product teams

• Easy-to-use, intuitive tools, no technical knowledge required—for example, signature sunburst customer journey maps make it easier to visualize user paths than traditional visualizations

• 150+ integrations and APIs to connect with your whole tech stack

• VoC tools integrated directly into the platform, including surveys, NPS tracking, and feedback buttons

• Connected platform—one-click access between tools for quicker research, go from heatmaps to analytics charts and back again

Contentsquare vs. Quantum Metric tools and feature comparison

Now you know the main differences between the two platforms, here’s a tool-by-tool comparison of Contentsquare and Quantum Metric.

Heatmaps

Heatmaps show you how users interact with your site at a glance. Both Contentsquare and Quantum Metric offer heatmaps that reveal user behavior and its impact on your business goals:

• Both Contentsquare and Quantum Metric have real-time live heatmaps—use the Contentsquare CS Live Chrome extension or Quantum Metric Visible in Firefox or Chrome

• Both Contentsquare’s Zone-Based Heatmaps and Quantum Metric’s heatmaps can show activity zones instead of single points on interaction

• Both offer side-by-side heatmap views for analyzing visitor behavior across segments like A/B test variants or different traffic sources

• Both overlay business metrics like conversion rate and revenue so you can see the link between page-level engagement and business outcomes

However, Contentsquare has additional heatmap features thanks to its advanced Product Analytics tools:

• You can filter Contentsquare heatmaps by advanced business metrics like multi-session purchases and post-click retention rate so you can measure how page elements like ‘Add to wishlist” or ‘Save for later’ buttons drive return visitors

• You can click straight through from Contentsquare heatmaps to the Product Analytics tool to view page-specific data in charts and investigate further

Session replays

Quantum Metric and Contentsquare have session recording tools, which recreate individual user journeys across your website or app. Both platforms have many shared features:

• Both platforms let you playback sessions on desktop, mobile, tablet, and apps

• Both platforms break down pageviews, events, and errors so you can identify session issues

• Both platforms let you expand error details and share specific replays and events with your team to resolve issues quickly

• Both platforms let you click to see how common an error is and quantify the revenue impact of any error so you can prioritize fixes

Summarize session replays in seconds with Contentsquare

The main differences come from advanced features and platform interconnectivity:

• Only Contentsquare automatically tags sessions and events with a Frustration Score so you can focus on your biggest problems first

• Quantum Metric’s Felix AI, built on Google Gemini Pro, can summarize a user’s session replay into a paragraph, let you ask it for insights (e.g. “what friction did the customer experience?”), and connect it to other tools like feedback or call center scripts

Customer journey mapping

Customer journey maps illustrate all the pathways users take when browsing your site. Both Contentsquare and Quantum Metric have comprehensive journey-mapping tools:

• Both platforms let you filter journeys and click through to relevant session replays for more context

• Both platforms have exit/dropoff analysis analytics to surface the most common reasons people leave

But Contentsquare offers more advanced journey analysis features that make it easier to analyze and troubleshoot customer paths:

• Only Contentsquare visualizes journeys in a sunburst chart—inner rings represent start pages, outer rings are exits, and colors represent page types (like product detail pages or category pages)

• Only Contentsquare has side-by-side journey comparison—use this to quickly see how different segments or campaigns perform

Product analytics

Product analytics reveal your product, website, or app performance through easy-to-understand charts and metrics. Both Contentsquare vs Quantum Metric offer product analytics that integrate with their behavior analytics tools:

• Both platforms let you create multiple, customizable product analytics dashboards for different teams and use cases, like an acquisition dashboard for marketers or a feature adoption dashboard for the product team

• Both come with dashboard templates to access critical data immediately without setup delays

• Both let you monitor mobile app analytics for Android and iOS apps

• Both platforms have retention analysis tools to focus on reducing churn

A retention dashboard in Product Analytics by Contentsquare

There are, however, a couple of crucial differences:

• Only Contentsquare Product Analytics, powered by Heap, lets you generate insights and charts by chatting with AI Copilot in plain language

• Only Contentsquare can generate analytics charts from other Contentsquare tools, like heatmaps or funnels—and vice versa

• Only Quantum Metric lets you share dashboards publicly

• Only Quantum Metric dashboards update in real-time—there’s a short delay in Contentsquare’s Product Analytics as captured data is ingested into Heap

• Only Quantum Metric integrates kiosk analytics to identify points of friction for in-store ordering experiences—this is of particular interest to fast-food restaurants

Chat with your analytics data using Sense AI

Voice of Customer

Voice of customer feedback uncovers customer thoughts as they browse. It helps you resolve issues faster by connecting with tools like session replays and error monitoring.

Quantum Metric doesn’t have any native VoC tools—you’ll need to integrate with other paid tools like Qualtrics or InMoment to collect and investigate feedback responses. 

With Contentsquare, you have the option to integrate or use built-in VoC tools, including

• Surveys: trigger AI-powered on-page surveys to ask users anything, like why they’re leaving or Net Promoter®Score, and let AI-powered survey summaries and sentiment analysis quantify qualitative feedback and save you time on analysis

• Interviews: dive deeper into any topics in live conversations with your users to uncover pain points, hesitations, and emotions you might have missed in written feedback

• User Tests: test designs and prototypes with your target market and get candid feedback, without the need for a moderator

Collect feedback automatically and analyze user sentiment automatically with AI, embedded in Contentsquare's VoC

Performance monitoring and error tracking

Finding, prioritizing, and fixing technical bugs is crucial for maintaining website performance and user experience.

Both Contentsquare and Quantum Metric have advanced Experience Monitoring tools with overlapping features:

• Both platforms have customizable real-time alerts for critical issues

• Both platforms offer real user monitoring (RUM) and synthetic monitoring to proactively identify user performance issues

• Both can calculate the potential revenue impact of any issue so you can see how much a fix is worth—in Contentsquare it’s called Impact Quantification, in Quantum Metric, it’s ‘one touch quantification’

Error tracking in Contentsquare

But you’ll get some extra features if you choose Contentsquare:

• Only Contentsquare has a Speed Analysis tool to track and tie Core Web Vitals to other business metrics like conversion rate—use this to monitor and prioritize site speed improvements

• Only Contentsquare integrates with Jira to generate tickets automatically, with context from session replays

Integrations

Connecting your digital experience platform to your existing tools breaks down data silos, enriches your insights, and empowers you to optimize across all channels more effectively.

Contentsquare has 150+ pre-built integrations, including

• A/B testing tools, like AB Tasty, Optimizely, and Monetate

• Analytics tools, like Adobe Analytics, Google Analytics, and Mixpanel

• VoC tools, like Qualtrics, GetFeedback, and Medallia

• Application performance management tools, like New Relic, Datadog, and Dynatrace

• Collaboration tools, like Jira, Slack, and Microsoft Teams

• Chat tools, like Zendesk, Intercom, and Salesforce LiveAgent

Contentsquare also has 3 APIs to pull in and send data and metrics to almost any third-party tool. 

Quantum Metric only has around 20 integrations, including Qualtrics, Slack, Optimizely, and Google Analytics. 

The verdict: is Contentsquare or Quantum Metric better for your team? 

Choose Contentsquare over Quantum Metric if you need

• Exceptional support: personalized support a dedicated Customer Success Manager, customized training & certification program, and access to an exclusive network of 600+ industry-leading brands

• Cross-functional collaboration: break down silos and empower teams across your organization

• Tech and non-tech users: work with intuitive visualizations and generate analytics reports with natural language interfaces

• ROI-driven strategies: strengthen your optimization proposals with concrete data on revenue impact and conversion metrics

• Ecommerce teams: leverage automated insights to boost sales

• Product managers: utilize retention analytics and data-driven prioritization to refine your product roadmap

• CX, UX, and QA teams: streamline bug detection, gather customer feedback, and accelerate reporting with AI-powered alerts, summaries, and actionable recommendations

• Enterprise organizations: scale whole funnel insights across multiple brands, websites, and apps with robust governance and cutting-edge features (100+ patents)

• Multinational teams: get support spread over 18 countries in English, French, Spanish, Italian, German, and Japanese

However, Quantum Metric might be a better choice than Contentsquare if

• You want to optimize an in-store kiosk experience (for example, if you’re a fast food chain)

• You want to summarize session replays in text form and combine the output with customer service or feedback tools

• You want to share session replays or analytics dashboards publicly

In summary, Contentsquare offers a more comprehensive, technologically advanced, and user-friendly solution with superior AI capabilities, extensive integrations, comprehensive support, and a larger global presence.

Ready to see which solution fits your team best? Take the 6-minute Contentsquare product tour and discover how Contentsquare turns your data into growth-driving insights.

Contentsquare vs Quantum Metric FAQs

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