With its largest acquisition to date, Contentsquare strengthens its analytics platform with a 360 view of the end-user experience.
New York, December 7, 2023, 9am ET – Contentsquare, a global leader in Digital Experience Analytics, today announced that it has completed its acquisition of leading Product Analytics Platform Heap. This acquisition brings together two complementary industry players, unlocking a new era of customer insights and redefining how businesses and organizations understand and optimize their customers’ online experience.
Contentsquare previously announced it had entered an agreement to acquire Heap on September 28, 2023. This will be Contentsquare’s largest acquisition to date, and will allow the company to accelerate its product vision, enabling the delivery of an all-in-one analytics platform that will serve as an advanced alternative to traditional analytics. With this strategic move, Contentsquare brings together two distinct but complementary categories of analytics, strengthening its position as market leader in both digital experience and product analytics, and offering clients a competitive edge in an increasingly data-driven business landscape.
Jonathan Cherki, CEO and Founder of Contentsquare, said: “The acquisition of Heap will extend Contentsquare’s platform capabilities with deeper and broader insights. It marks a critical milestone in our journey to maximize value for customers through breaking down data silos, fostering collaboration and giving all teams a 360 view of their customers’ experience. Together we are uniquely positioned to transform the experience analytics industry and give everyone the experience they love, seek and deserve.”
“Joining Contentsquare is an exciting opportunity for Heap. Together we will shape this category, becoming the benchmark for experience analytics,” said Ken Fine, CEO at Heap. “Integrating our two best-of-breed platforms enables us to help our customers understand and improve the complete customer journey and deliver the best experiences, improving NPS and customer lifetime value.”
Founded in France in 2012, Contentsquare is a digital experience analytics provider that helps businesses and organizations understand how customers are using their websites and apps. In 2021, Contentsquare acquired SMB analytics provider Hotjar, extending its offering to serve the market from SMB to Enterprise. Today, Contentsquare serves more than 1.3 million websites worldwide, including 1,300+ enterprise brands.
Founded in Silicon Valley in 2013, Heap has fast become one of the top Product Analytics platforms, with customers across all industries and market segments — from SMB to enterprise. Today, more than 10000 companies use Heap’s cross-device and cross-channel analytics to visualize customer engagement over time and improve adoption and retention.
About Contentsquare
Contentsquare is a leading digital experience analytics platform that empowers businesses to understand and optimize the user experience across web, mobile, and app platforms. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact.
More than 1300 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights are used to optimize the experience on over 1.3 million websites worldwide. Founded in Paris and with offices around the world, Contentsquare is backed by leading high quality investors, including funds and accounts managed by BlackRock, Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, Sixth Street and SoftBank Vision Fund 2. For more information, visit www.contentsquare.com.
About Heap
Heap is a leader in Product Analytics. Heap’s low-code, easy-to-use digital analytics software illuminates key digital behaviors and pinpoints valuable quantitative and qualitative insights so teams can quickly act with confidence and create the best possible digital experiences. Over 1000 businesses trust Heap to increase revenue, improve conversion, accelerate decision-making, and drive business impact at scale. Heap is backed by leading tech investors, including Menlo Ventures, NewView Capital, Goldman Sachs Asset Management and DTCP, among others. For more information, visit https://www.heap.io/
Media Contacts
Erica Ashner
Erica.Ashner@Contentsquare.com
Mona Popli