At Contentsquare, we work with more than 700 clients worldwide, helping them to give their customers a better experience on their websites, mobile sites and apps. Our customer success team is there every step of the way, giving our clients Black Friday eCommerce tips, insights, and advice for the holiday shopping season and beyond. Whether it's from the platform, their experience with clients, or from previous roles at brands and agencies, the CSM team is an invaluable resource.
And with hundreds of Black Fridays under their belts — from small pure players to corporate giants — they're perfectly placed to give you a fresh perspective on your own efforts.
We spoke to three of our most experienced CSMs and asked: What Black Friday eCommerce tips do you have for brands trying to prepare for the 2020 holiday season?