Using post-purchase survey templates to learn about your customers’ shopping experience

When is the best time to ask new and existing customers about their shopping experience with your brand or business? If your instinct is to say after completing checkout, you’re correct.

A post-purchase survey is an easy, non-intrusive way to understand what you need to do to improve the user experience. Gain valuable insights into their journey, including their satisfaction with your checkout process, their motivations for buying from you, the barriers they encountered, and their potential objections. 

What is a post-purchase survey?

A post-purchase survey is a survey you send to customers after they make a purchase. These surveys can be triggered in various ways, such as through a pop-up, embedded on a thank-you page, or shared via email.

The Contentsquare Surveys tool gives you access to over 40 survey templates, including our post-purchase template.

Contentsquare’s post-purchase survey template lets you

• Measure users’ satisfaction with the buying experience

• Discover quick fixes that boost conversion

• Find out why users choose to buy from you

• Uncover potential blockers to purchasing

And you can make this survey template your own by

• Tweaking each question in the template or adding your own

• Changing the color scheme

• Removing Contentsquare branding

• Picking from full-screen, pop-up, or external link surveys

• Opting in to on-site user targeting

• Selecting how often users see the survey

• Choosing where to receive responses

3 insights you’ll uncover through Constentsquare’s post-purchase survey template

Here’s what you can discover through a simple post-purchase survey:

1. Gauge whether your website is effective

Ensuring a smooth customer experience involves keeping your website running without issues. By asking users about their purchasing experience, you identify blockers and objections that affect them and improve your site accordingly.

2. Learn mindsets and motivations behind the purchase

Here, you dig into what motivates customers to buy from your business. It gives you a qualitative pulse of the buying experience and also helps you understand the personal context surrounding the purchase.

3. Measure customer satisfaction and loyalty

Knowing whether a customer is happy or not after purchasing a product helps you gauge satisfaction. And if they’re satisfied, they’re likely to tell others about the product and the buying experience. On the other hand, if you discover an unhappy user, you may want to learn the reason behind their reaction and focus on fixing that. 

Set up a post-purchase survey in seconds

Creating a post-purchase survey is fast and easy. Just book a demo with Contentsquare so you can access our survey templates (including one to collect post-purchase sentiment).

FAQs on Post-purchase survey templates

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