Merchandising

See the revenue opportunities you’ve been missing

Measure, manage, and increase revenue from your product range. Rapidly reveal new revenue opportunities and empower your team to take action faster.

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Capabilities

Benefits
Features

Boost revenue

Optimize product placement to appeal to more customers

Increase campaign ROI

Analyze campaign performance and understand what promotions worked

Contentsquare makes it possible to open up data to all teams, including those who are not necessarily familiar with data. It also helps us align on our next steps as a team because we can prioritize and make decisions thanks to data.

Marta Sitkowska

Global eCommerce Merchandising Manager, Salomon

Key features of Merchandising

Make catalog decisions with complete confidence

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Catalog management

Get a 360 degree view of catalog performance

Understanding the driving factors that impact your product, brand and category sales. Make better decisions about product placement, price, stock, and cross-selling, and fill your best spots with products customers love.

Visual merchandising

Optimize your campaigns to drive more sales

Understand which content is driving engagement and leading users to eventually make purchases. See which products users saw, added to cart, and purchased after clicking on campaign banners—then optimize your campaigns to capitalize on what’s working.

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Prioritize meaningful fixes

See which improvements could make the most difference to your business outcomes.

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Reveal user experiences

View the session replay for any individual survey response to get the full picture of the user's experience.

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See user journeys

Make data-driven decisions by understanding how users progress through your site, page by page, from entry to exit.

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Analyze content performance

See where users click, hover, and scroll, so you can understand where users get distracted—and what grabs their attention.

Explore Heatmaps

Find fresh opportunities to maximize profits and beat the competition

Frequently asked questions

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Merchandise optimization involves strategically managing inventory, pricing, and placement to maximize sales and profitability. It aims to align product offerings with customer demand, ensuring that you have the right products available at the right time and location.