See what users do before converting, purchasing, or abandoning
Discover how different customer groups explore your site or app
Identify opportunities to boost conversions and increase customer satisfaction
Understand the paths your customers are taking
Let’s face it, users don’t always navigate in the way you expected. Journeys analyzes their paths through the site to reveal their preferences. You’ll find out if they’re getting lost or confused—or taking unexpected routes that you can optimize.
Clear visualizations help you make data-driven decisions
Journey maps let you visualize your biggest opportunities for improvement at-a-glance. Helpful color coding shows you where different audience segments enter, navigate to, and drop off from.
Identify successful (and unexpected) journeys
How do you know if users are taking unexpected routes? Use journeys to see where users went before completing actions or reaching pages that you’re interested in. Then support the best routes to get more of the outcomes you want.
Find out what happens after users leave
Are users leaving your site after a bad experience? Do they come back and complete their purchase? Get a helpful breakdown of what happens after users leave so you can better assist them on their journeys.
Create journeys that convert, sell, and retain
Find out about drop-offs, looping behaviors, and unexpected journeys
Drill down into your user journeys to reveal your biggest customer pain points and optimization opportunities. Shortcut to Session Replay to discover exactly which content or feature is causing customers to loop or drop off.
Identify where users often get lost or confused
Quickly find out where customers are repeatedly getting stuck in their paths to purchase. Optimize the experience in line with customer data to improve conversion rates.
See which paths through your site deliver desirable outcomes
Find out exactly which content journeys lead to the most conversions and revenue. Optimize your site to encourage new and returning users to take the same path.
Filter journeys by channel, campaign, or persona based on actual behaviors
See how customer journeys vary across different channels and personas. Understand what each segment needs and build more meaningful, relevant experiences.
Get the lowdown on what different audiences are looking for
Quickly compare how customers from different traffic sources navigate through your website to understand intents and behaviors.
Discover more
Boost revenue from key placements by understanding the driving factors impacting your product, brand, and category sales.
See where users click, hover, and scroll, so you can understand where users get distracted—and what grabs their attention.
See which improvements could make the most difference to your business outcomes.
View the session replay for any individual survey response to get the full picture of the user's experience.
Frequently asked questions
To analyze the customer journey, you need to map and understand the touchpoints where customers interact with your brand. Use analytics platforms to identify key interactions, pain points, and opportunities for improvement. Then put all the information into a customer journey map so you can visualize the customer experience from end to end.