Mobile Apps

Make mobile app analytics effortless

Understanding mobile app journeys shouldn’t be complicated. Contentsquare simplifies mobile analytics, giving you instant clarity on who’s using your app, what they’re doing, and why—without the hassle.

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Capabilities

Benefits
Features
Use Cases

Turn your mobile app into your competitive advantage

Mobile app analytics shows you how users interact with your app, what they love—or don’t—and how to create an even better experience. Whether you're building your first mobile product or already have millions of users, Contentsquare gives your whole team the insights to make smarter, faster decisions.

Make smarter product investments

Identify which app features drive return visits, adoption, and conversions to confidently prioritize product enhancements.

Boost user retention

Uncover key drop-off points and their root causes, track behavioral patterns, and take action to keep users engaged.

Power personalization & segmentation

Dynamically group users based on real-time behavior and seamlessly sync insights with your data and marketing tools.

Core features

Everything you need to understand your mobile app users

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Smart Capture

Data analysis without tagging

Capture every event and user interaction automatically—no tagging needed. Run any kind of retroactive analysis on your data, even as your app and analytics needs evolve.

Smarter and faster insights

Let Sense find key issues, opportunities, and trends—just ask, and get answers in seconds.

Dashboards

Effortless insights at your fingertips

Get fast insights with dashboard templates that are purpose-built for mobile. Easily discover usage per platform, top screens, retention rate, and more.

Push notifications

Measure the business impact of push notifications

Understand what type of notifications re-engage users the most. Learn which notifications drive conversion, retention, or other key outcomes.

Heatmaps

See how users are interacting with your app

Get a visual breakdown of how customers interact with each screen. See which content makes users click, tap, bounce, or want to read more.

Software development kit

Speedy setup, instant value

Deploy quickly with our software development kit (SDK)—no complex setup or manual tagging needed. Start gaining insights immediately with mobile-specific, out-of-the-box dashboards and reports.

Use Cases

Create that 5-star app experience

Drive app engagement and retention

Analyze what people do in your app to uncover what keeps them coming back. Segment high-value audiences and personalize experiences to boost engagement, satisfaction, and long-term retention.

Increase user acquisition, engagement, and lifetime value

Discover which campaigns new users are coming from and what they do after installing. Optimize onboarding and craft experiences that turn new users into loyal, high-value customers over time.

Improve feature adoption and reduce user churn

Identify which features users engage with (or ignore). Detect friction and refine product experiences to boost feature usage, prevent frustration, and proactively reduce churn.

Understand cross-device journeys

Easily track what people are doing across all devices. Visualize complete customer journeys, identify drop-offs, and ensure consistent, seamless experiences wherever your customers go.

Frequently asked questions

Got another question?

Mobile app analytics is all about understanding how users engage with your mobile apps. With Contentsquare's tools, you can effortlessly track essential metrics like session duration, feature adoption, retention rates, and in-app conversions for all frameworks across both iOS and Android. Plus, with Smart Capture and AI-driven insights at your fingertips, you’re empowered to make thoughtful decisions that enhance user experience and drive business growth.
Mobile app analytics helps improve your apps based on real user behavior rather than assumptions. Contentsquare combines behavioral and technical data to give you insights into user interactions, pinpoint pain points, and identify factors that drive conversions or churn. With features like session replay, and mobile app heatmaps, you can prioritize improvements that boost engagement, retention, and revenue.
The mobile app metrics to track depend on what you're trying to achieve. To improve engagement and retention, focus on Daily Active Users (DAU), how often users open your app, session duration, feature adoption, and retention rates at Day 7 and Day 30. To understand the in-app experience, look at user journeys to find where people drop off and use mobile heatmaps to see which parts of your screens get the most attention. Contentsquare captures all of this automatically without manual tagging, and with Sense Chat, you can just ask what you want to know in plain language and get instant answers.
Contentsquare's mobile app analytics offers a fantastic way to pinpoint why users might leave your app, using visual journey analysis and session replay. You can dive deep into individual user sessions to uncover friction points during onboarding or essential flows. Plus, our automatic error detection highlights any technical issues that could hinder the experience. By quantifying the impact of these challenges, you'll know exactly which fixes can enhance user retention.
Starting your journey with Contentsquare is easy! First, let's define your goals; whether you're looking to enhance user retention or boost conversions, we are here to help. Our team is ready to guide you through the integration of our lightweight SDK into your iOS or Android app. With automatic data capture, tagging events is optional, allowing you to immediately dive into user behavior analysis.