Partner Stories

How the Contentsquare Kameleoon partnership improves CX and boosts conversions

The experimentation platform provides real-time data collection and feedback, so you can immediately see the impact of your experiments on user behavior. It uses machine learning to analyze user behavior and automatically suggests optimizations, so you can:

  • Deliver personalized content based on individual user preferences and behaviors.
  • Manage and control key features of their websites and apps with ease.

Privacy is a top priority for Kameleoon, as it fully complies with GDPR, CCPA, and HIPAA. Plus, the platform scales as your team grows, whether you're a startup or a large enterprise.

What does Kameleoon do?

Kameleoon is a full-stack experimentation platform that helps brands optimize their websites and apps through A/B testing, AI-driven personalization, and feature management.

Serving over 500 companies—including Toyota, Longines, Fossil, and Canada Goose—Kameleoon empowers businesses to run experiments that reveal which changes resonate most with users and improve the entire customer journey. 

Key benefits of the Contentsquare Kameleoon partnership

Kameleoon is a part of our Technology Solution Partner Ecosystem. 

The Contentsquare Kameleoon partnership helps marketers, product teams, and developers understand user behavior and create better experiences on all digital channels and devices. 

Our behavioral analytics provide insights into how users interact with your website, such as where they click and how long they stay on certain pages. Kameleoon’s experimentation tools, on the other hand, allow you to test different versions of your site or app to find the best-performing version and make changes in real-time. 

Using our platform, you can analyze the A/B test results and further optimize your site or app. With these insights, you can create personalized experiences that improve your conversion rates and immediately see the impact of these changes on users, all in one platform.

Let’s go over 3 ways our partnership helps with boosting conversions and revenue.

Our zone-based heatmaps show side-by-side page comparison of rage clicks 

1. Understand why a test won or lost and its impact on business goals

Use our side-by-side zoning analysis to directly compare how users interact with specific elements of your page across different versions of your site or app. Understand how each variation influences key business goals like conversions, user engagement, and revenue. Then, optimize and re-test those changes using Kameleoon to improve performance.

Our Journey Analysis capability provides insights that help you identify which aspects of the customer journey need improvement.

2. Build an A/B testing roadmap based on customer behavior

Use insights from our journey analysis tool to get insights into identifying which aspects of the customer journey need improvement. Then, test new ideas based on user behavior using Kameleoon to ensure your experiments and personalization efforts align with your customers' needs and focus on boosting conversions and revenue.

3. Prevent purchase drop-offs and re-engage frustrated users

Use our session replays to identify frustration signals, such as repeated invalid discount code entries or excessive scrolling on product pages. Our error analysis also detects technical issues preventing users from completing purchases. Kameleoon’s AI prediction targeting then triggers immediate responses based on these insights—like promotional pop-ups, tooltips, or outreach via chat, email, or phone—to re-engage users and help finalize the transaction.

Brands are looking for integrated solutions throughout the maturity cycle of conversion: from upstream analysis to understand the visitor journey, to real-time measurement of the purchasing intention to propose a tailored message and offer at the best possible time. The purpose behind our partnership with Contentsquare is to optimize the marketing actions of our clients and boost conversions to ultimately maximize their sales.
avatar

Jean-René Boidron

CEO at Kameleoon

Use cases

Best Western, a global hotel brand with over 4,300 hotels, was already one of the most advanced users of Contentsquare before starting to use Kameleoon in 2022.
Upon onboarding with Kameleoon, they immediately activated the integration with Contentsquare, gaining even deeper insights into their A/B tests.
Drawing from their experience, here are 2 ways Kameleoon works in real-time with our behavioral data to help you better understand your customers.

1. A/B testing at scale

Best Western wanted to expand their A/B testing efforts and make it easier to understand the results of their experiments without spending too much time on analysis.

In 2022, they switched to Kameleoon for their web testing and connected it with our behavioral analytics to gain better insights into how visitors interacted with the versions of their website. 

The Contentsquare Kameleoon integration satisfied Best Western’s needs for a more sophisticated web experimentation program. With Kameleoon’s web experimentation and Contentsquare’s behavioral analytics, Best Western can see how their tests perform and make changes based on real-time data. As a result, their experimentation team now runs an average of 13 experiments simultaneously, launching 1-2 new tests per month.

Read the full story

Journey Analysis provided detailed insights into which elements or content caused hesitation, where users dropped off, and how visitors progressed toward key steps, such as filing forms to select rooms and make payments.

2. Customer journey optimization

Best Western wanted to create an online shopping experience that would make visitors feel as comfortable as they hoped to be during their trips. 

However, they discovered that users faced obstacles during the booking process, preventing them from reaching the payment page. 

To remove the obstacle, Best Western leveraged the native integration between Contentsquare and Kameleoon. 

First, the team used our Journey Analysis capability to track how users moved through the booking funnel. They also ran A/B tests to see how users interacted with critical landing page elements during the booking process.

Best Western successfully reorganized the form fields, which led to increased access to the payment page and a significant boost in revenue.

One key obstacle revealed through the A/B testing and behavioral insights was the friction caused by the form fields in the booking process. Based on these insights, Best Western reworked the form fields in the booking funnel and used Kameleoon to test new form designs.

Deliver delightful customer experiences based on real user insights

Integrate Contentsquare’s insights with your Kameleoon experiments to consistently refine your customer journey and measure the results of your optimizations.

This two-way integration allows you to create real-time, behavior-driven personalization campaigns and run more targeted A/B tests, keeping your customers engaged and building stronger brand loyalty.

Frequently Asked Questions

  • Kameleoon is a comprehensive experimentation platform designed to help mid-sized and enterprise businesses create exceptional user experiences that enhance engagement, boost conversions, and drive revenue growth.

    The platform has helped leading brands like Toyota, Longines, Fossil, and Canada Goose to optimize customer journeys and increase conversions through web experimentation, AI-powered personalization, and feature management.

  • Contentsquare’s experience intelligence platform offers insights into user interactions, such as where they click and how long they stay on certain pages. Kameleoon’s experimentation tools, on the other hand, allow you to test various versions of your site or app to identify the best-performing options and make real-time improvements.

    Through the Contentsquare Kameleoon partnership, brands can:

    • Use our side-by-side Zoning Analysis to compare user interactions across site versions, assess the impact on conversions and engagement, and then optimize and retest with Kameleoon to improve performance.
    • Use the Journey Analysis tool to identify areas of the customer journey needing a change, then test new ideas with Kameleoon to align your efforts with user behavior.
    • Use session replays to identify frustration signals and error analysis to detect purchase-blocking issues. Kameleoon’s AI targeting then triggers responses like pop-ups or outreach to re-engage users and finalize the transaction.

  • If you’re interested in becoming a Contentsquare Partner, apply here.

    As a Contentsquare Partner, your clients get full access to in-depth insights into how their own customers behave on their site, so they can easily identify their frustrations, optimize site performance, and increase sales. If you want to see the product in action, take a product tour or request a demo.

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