How Contentsquare insights make experiments with Kameleoon more effective

What does Kameleoon do?

Kameleoon is a full-stack experimentation platform that helps brands optimize their websites and apps through A/B testing, AI-driven personalization, and feature management.

Serving over 500 companies—including Toyota, Longines, Fossil, and Canada Goose—Kameleoon empowers businesses to run experiments that reveal which changes resonate most with users to improve the entire customer journey.

Kameleoon is GDPR, CCPA, and HIPAA compliant with solutions that are simple, fast, and reliable. Plus, the platform scales as your team grows, whether you're a startup or a large enterprise.

Key benefits of the Contentsquare-Kameleoon partnership

Kameleoon is a a technology partner within Contentsquare's partner ecosystem. The Contentsquare-Kameleoon partnership helps marketers, product teams, and developers understand user behavior and create better experiences across all digital channels and devices.

Contentsquare's experience analytics provide insights into how users interact with a website, such as where they click and how long they stay on certain pages. Kameleoon's experimentation tools test different versions of a site or app to find the best-performing version and make changes in real-time.

Using Contentsquare, you can analyze the A/B test results and further optimize your site or app. With these insights, you can create personalized experiences and immediately see the impact of these changes on users, all in one platform.

Here are 3 ways the Contentsquare-Kameleoon partnership helps with boosting conversions and revenue.

1. Understand why a test won or lost and its impact on business goals

Use Contentsquare's Heatmaps to directly compare how users interact with specific elements of your page across different versions of your site or app. Understand how each variation influences key business goals like conversions, user engagement, and revenue. Then, optimize and re-test those changes using Kameleoon to improve performance.

2. Build an A/B testing roadmap based on customer behavior

Use Contentsquare's Journey Analysis capability to get insights into which aspects of the customer journey need improvement. Then, test new ideas based on user behavior using Kameleoon. That way, you'll ensure your experiments and personalization efforts align with your customers' needs and on boosting conversions and revenue.

Contentsquare's Journey Analysis capability provides insights into which aspects of the customer journey need improvement.

3. Prevent purchase drop-offs and re-engage frustrated users

Use Contentsquare's Session Replay to identify frustration signals, such as repeated invalid discount code entries or excessive scrolling on product pages. Contentsquare's Error Analysis detects technical issues that may be preventing users from completing purchases. Kameleoon's AI prediction targeting then triggers immediate responses based on these insights—like promotional pop-ups, tooltips, or outreach via chat, email, or phone—to re-engage users and help finalize the transaction.

Brands are looking for integrated solutions throughout the maturity cycle of conversion: from upstream analysis to understand the visitor journey, to real-time measurement of the purchasing intention to propose a tailored message and offer at the best possible time. The purpose behind our partnership with Contentsquare is to optimize the marketing actions of our clients and boost conversions to ultimately maximize their sales.

Jean-René Boidron

CEO

Use cases

Best Western, a global hotel brand with over 4,300 hotels, was already one of the most advanced users of Contentsquare before they started using Kameleoon for their web testing in 2022. they connected Kameleoon with Contentsquare's experience analytics to gain better insights into how visitors interacted with versions of their website.

The Contentsquare-Kameleoon integration satisfied Best Western's needs for a more sophisticated web experimentation program.

Drawing from their experience, here are 2 ways Kameleoon works in real-time with Contentsquare's experience analytics data to help you better understand your customers.

1. A/B testing at scale

Best Western wanted to expand their A/B testing efforts and make it easier to understand the results of their experiments without spending too much time on analysis.

Thanks to Kameleoon's web experimentation and Contentsquare's experience analytics, Best Western can now see how their tests perform and make changes based on real-time data. Contentsquare's Journey Analysis provides detailed insights into which elements or content cause hesitation, where users dropped off, and how visitors progress toward key steps, such as filing forms to select rooms and make payments.

Best Western's experimentation team now runs an average of 13 experiments simultaneously, launching 1-2 new tests per month.

Read the full story

2. Customer journey optimization

Best Western also wanted to create an online shopping experience that'd make visitors feel as comfortable as they hoped to be during their trips. However, they discovered users faced obstacles during the booking process, preventing them from reaching the payment page.

To remove this obstacle, Best Western leveraged the integration between Contentsquare and Kameleoon.

The team used Contentsquare's Journey Analysis to track how users moved through the booking funnel. They also ran A/B tests to see how users interacted with critical landing page elements during the booking process.

As a result, they discovered the form fields in the booking process were causing friction for users. Based on this insight, the team reworked the form fields and used Kameleoon to test new form designs.

They successfully reorganized the form fields, which led to increased access to the payment page and a significant boost in revenue.

How to become a Contentsquare partner

Kameleoon is just one of over 100 trusted technology and service providers who make up our partner ecosystem.

We work closely with:

• Solutions partners,  who deliver strategy, design, implementation, consulting, and integration services leveraging Contentsquare

• Technology partners, who provide technology and products that integrate with Contentsquare to deliver an end-to-end customer experience (CX) solution

• Business partners , who act as trusted advisors and help to identify the best martech stack for the biggest brands

Partners are vital to our mission of bringing digital experience analytics to brands that will help them accelerate their digital goals. Think we could work together? You might be onto something.

This could be the start of a beautiful partnership. So get in touch.

FAQs about the Contentsquare-Kameleoon partnership