What does GetFeedback do?
GetFeedback is a leading customer experience solution that helps teams to quickly capture and analyze feedback with multichannel online surveys. The company makes it simple to collect feedback across the customer journey with dynamic survey templates for websites, email, and apps.
On its own, GetFeedback helps you collect Voice of Customer (VoC) feedback and track sentiment, net promoter score (NPS) and customer satisfaction score (CSAT). But, without integrating with an Intelligence Experience platform like Contentsquare, you'll be left guessing what led to negative ratings and what needs to be optimized to improve customer satisfaction.
What's missing from your feedback
More than 1 in 3 visits to websites featured frustration in 2024. With costs per visit jumping to an astonishing +9% in 2024 (while overall traffic dropped -3.3%), improving customer experience is now more valuable than ever.
Individual customer comments and feedback ratings can reveal specific issues, but you need to bridge the gap between feedback and how people really behave to understand exactly what's causing problems and prioritize what to fix first.
Problem 1: feedback can be vague
Customer feedback is often unclear, especially when expressed on a 1-10 scale without additional explanation, leaving you guessing what problems an individual might have faced. Your team needs more holistic data to understand and fix the friction points that lead to negative feedback.
Problem 2: not all frustrated customers leave feedback
In an ideal world, every customer and visitor would tell you exactly what made them bounce, churn, or abandon a basket. In reality, only a small percentage will bother--so you may be prioritizing fixes to problems that are comparatively much less impactful than you think, while completely missing more problematic trends.
The solution: combine GetFeedback with Contentsquare
Extract maximum value from customer feedback by connecting it to the rest of your analytics data to
Understand the larger context behind feedback by watching session replays of what people did before leaving a comment
Contentsquare's Session Replay capability
Increase feedback response rates by drilling down into the customer journeys that led to survey completion
Surface visitor-wide frustrations by combining feedback with error analysis and frustration scores
Quantify the business impact of feedback scores with Contentsquare's Product Analytics
![[Visual [product illustrations] customer journey](http://images.ctfassets.net/gwbpo1m641r7/3oDXWvfnxLnPV3O3jwu6VN/df6f3ac8558860d7fc5679a4df1414b5/Complex.svg?w=1920&q=100&fit=fill)
Contentsquare's Journey Analysis capability
Whether you're on a customer experience, marketing, or product team, harnessing the power of the Contentsquare-GetFeedback partnership allows you to quantify and discover the reasons why customers are experiencing friction and dropping off along their digital journey.
Feedback helps us justify investments for certain features. Now we can prove they address a customer problem or need.
How to become a Contentsquare partner
GetFeedback is just one of over 100 trusted technology and service providers who make up our partner ecosystem.
We work closely with:
Solutions partners, who deliver strategy, design, implementation, consulting, and integration services leveraging Contentsquare
Technology partners, who provide technology and products that integrate with Contentsquare to deliver an end-to-end customer experience (CX) solution
Business partners, who act as trusted advisors and help to identify the best martech stack for the biggest brands
Partners are vital to our mission of bringing digital experience analytics to brands to help them accelerate their digital goals. Think we could work together? You might be onto something.
This could be the start of a beautiful partnership. So get in touch.
