Converteo is a hybrid consulting firm that leverages data and AI expertise to transform businesses. It's composed of consultants and seasoned experts and is just one of over 100 trusted technology and service providers who make up Contentsquare's partner ecosystem.
Pierre-Eric Beneteau, a Partner at Converteo, sat down with us for a quick chat about some of the emerging trends he's seeing in how businesses use data and how Converteo differentiates itself from the competition.
To kick things off, can you tell us a little about your role at Converteo and the sort of customers you serve?
Pierre-Eric Beneteau: Certainly! I'm a Partner at Converteo, where I share responsibility for our team dedicated to digital data collection and conversion rate optimization (CRO). As a consultancy, we serve corporate clients from various industries (mainly retail, telecommunications, luxury, and finance).
What trends do you see in the customer experience analytics space?
In the last few years we've seen a wider use of data in the decision-making process, but the use of data still has room to grow.
More recently we've been witnessing (and helping) product management teams make use of quantitative and qualitative data to improve product discovery and delivery in a challenging environment where digital data collection is made harder by regulations and technology changes.
How do you differentiate yourself from the competition?
PB: We have a holistic approach to CRO that mixes data analysis, A/B testing, user experience (UX)/user interface (UI), and product management. Also, if necessary, we have the capability to both take a step back on the clients' businesses with our consulting team and to build custom data products with our tech teams, and to do both seamlessly.
What do you think makes for a good customer relationship?
PB: Trust, business empathy, and quality of work. We've had the opportunity to support some of our clients for many years. To build these lasting relationships takes good communication and the delivery of a constant high quality of service. We know our clients' businesses from top-to-bottom and understand how to quickly leverage data to benefit their organizations.
What about your business and the industry keeps you up at night?
PB: Data is becoming a scarce resource, thanks to regulations and the end of third-party cookies. From a digital marketer's point of view, this drying up of data will present some tough challenges. It's stimulating and scary at the same time! Companies and consultants will need to adapt.
Let's lighten the mood with a fun question to close. What's your favorite vacation destination, and why?
PB: Brittany, France, of course. You never know if you're going to get a rainstorm or the sunniest day while you're there, so it's a great place for learning to adapt quickly!
How to become a Contentsquare partner
Converteo is just one of over 100 trusted technology and service providers who make up our partner ecosystem.
We work closely with:
Solutions partners, who deliver strategy, design, implementation, consulting and integration services leveraging Contentsquare
Technology partners, who provide technology and products that integrate with Contentsquare to deliver an end-to-end CX Solution
Business partners , who act as trusted advisors and help to identify the best MarTech stack for the biggest brands
Partners are vital to our mission of bringing digital experience analytics to brands that will help them accelerate their digital goals. Think your company could slot into one of those roles and benefit from joining our ecosystem? We like the way you think.
This could be the start of a beautiful partnership. So get in touch.
