atoms is an experience design studio of Martech company Retex. The studio creates connections between brands and people through the design and constant optimisation of omnichannel experiences.
We sat down with Valentino Caporizzi, Managing Partner at atoms, to hear his thoughts on accessibility in the customer experience analytics space and the need for experimentation to drive growth.
By way of introduction, what is your role and what types of customers do you serve?
Ciao! I'm the co-founder of atoms studio, now part of the Retex Group. Our customers are mostly large companies. I was lucky enough to discover Contentsquare more than 6 years ago while working for the Kering Group.
What trends do you see in the customer experience analytics space?
People's behavior has always been complex, but common analytics have tried to simplify funnels and segments to find generic insights.
I think the most important change lies in the increasing need to bring complex analytics closer to non-technical people in order to speed up the search for improvements. There is probably still much to be done on the approach of testing and all related internal processes.
What do you think makes for a good customer relationship?
The experimentation approach. We work with the test-to-learn in mind. This is not an easy path but when the customer embraces it, we can fully exploit the potential of the relationship and get faster results and a positive return on investment (ROI).
What's your most successful target market and what's your ideal customer profile?
We have a long history in the fashion and luxury industry, but we're working successfully in consumer retail, energy, telco, pharma, and consumer goods.
What advice would you give to those looking to partner with Contentsquare?
Be ready to rock and be fully committed. You will feel part of the Contentsquare team, so enjoy it in every way.
How do you differentiate yourself from the competition?
We have a deep business knowledge and internal teams dedicated to user experience and technology. Being part of the Retex Group helps us cover a wide range of capabilities in the retail practice. I'm sure we have great competitors out there with different or similar knowledge mix.
Fun question: What’s your favorite vacation destination, and why?
Easy question. I love Spain and of course Puglia, Italy, the region where I was born. You should visit it!
What about your business and the industry keeps you up at night?
We have a mission. We want to enable brands to build valuable experiences that are transformative, value consistent, and purpose driven.
If you had one wish of Contentsquare, what would that be?
Disrupt the testing and personalization industry. Too much?
How to become a Contentsquare partner
atoms is just one of over 100 trusted technology and service providers who make up our partner ecosystem.
We work closely with:
Solutions partners, who deliver strategy, design, implementation, consulting, and integration services leveraging Contentsquare
Technology partners, who provide technology and products that integrate with Contentsquare to deliver an end-to-end customer experience (CX) solution
Business partners , who act as trusted advisors and help to identify the best martech stack for the biggest brands
Partners are vital to our mission of bringing digital experience analytics to brands that will help them accelerate their digital goals. Think we could work together? You might be onto something.
This could be the start of a beautiful partnership. So get in touch.
