Supercharge your A/B testing systems

Make your A/B testing faster, factual, and laser-focused. Improve test target selection, analyze how visitors react to variants, and quickly figure out what works (and what doesn't).

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Boost A/B Testing Results

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Compare and contrast ideas, without impacting conversion

Increase win rates
Use detailed visitor behavior data and AI-powered insights to make more informed changes that truly resonate with your users.
Test the whole journey
Why stop at the start? Analyze user experiences across multiple pages to understand how changes on one page affect the rest of the journey.
Assess different goals
Compare different website versions to measure their impact on revenue, repeat visits, content engagement—and much more.

Capability - Frustration Scoring - Asset — Use Cases - A/B

Take your testing to new heights

Without Contentsquare

A/B testing can be hit or miss. You might find winning versions, but you're often left in the dark about why they work. Experiments can lack direction—relying on surface-level metrics that don't reveal the full story.

With Contentsquare

Our all-in-one experience platform helps you find out the cause and context behind user frustrations—in real-time. Understand how technical issues impact conversion and bounce rates, and empower your marketing and tech teams to align on common insights.

How the Cotton On Group uses Contentsquare to enhance CX and accelerate customer-centric initiatives

How Rhone uses Contentsquare to elevate its digital experience and nail its seasonal sales targets

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Boost A/B testing results and deliver the experiences people love

Make your beta better

Forget the guesswork. Understand how your visitors really react to variants, and learn how to create ones that succeed.

Get behavioral insights with a click. Use compare mode to test new versions, and find out how your users really interact with your product.
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Stay one step ahead

Get to the root of the issues instead of just scratching the surface. Holistic insights give you everything you need to spot opportunities and validate ideas.

Uncover frustrating experiences and tackle engagement obstacles. Get advanced insights into rage clicking that let you stop issues at the source.
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