The top 10 product experience tools to use in 2026

Successful businesses care about their users’ product experience (PX) because it affects retention, churn, conversion rates, and overall user satisfaction. But you can’t accurately gauge product experience from just basic analytics metrics like page views, traffic numbers, or bounce rates. 

To gain PX insights, you need user-friendly tools that help you understand how users actually experience your product, including their struggles and moments of delight.

We’ve reviewed the top 10 product experience insights platforms so you can choose the right tool for your business.

1. Contentsquare: product analytics and product experience insights

Contentsquare is an all-in-one experience intelligence platform that offers a mix of product analytics—tools to know what your users are doing—and product experience insights (AKA experience analytics) tools—to investigate the reasons behind their behavior. 

These two suites of tools connect seamlessly to each other, so you can easily find qualitative insights to explain your numbers. 

Track your essential product metrics—from traffic and frustration score to error rate—with custom dashboards. Then, cross-reference your hard numbers with color-coded heatmaps, video-based session replays and survey data to understand what your users are experiencing. 

Some key features:

• Filter your session replays to find those that offer the specific insight you need. You can filter by rage clicks, traffic source, users who left negative feedback, and more.

• Understand your customer journeys with Journey Analysis, a tool for creating a sunburst-shaped visualization that reveals how customers move through your important flows. You can click through to watch session replays that show the moments users drop off or make conversion decisions. 

• Use Error Analysis to understand the size and reach of bugs. You can also click through to watch session replays of how users interact with errors in situ. 

• Trigger on-site surveys when users take specific actions, like clicking a specific element of a page or after they reach a certain part in your product's onboarding

• Easily plan, host and analyze feedback from user tests, recruiting from your own user base or from our pool of 200,000+ ready and willing participants. Use AI to analyze the results. 

How to use it: sign up to Contentsquare, install the tracking code on your site, and you're set! Contentsquare’s free plan lets you record up to 20,000 user sessions every month, generating both heatmaps and session replays. You can also create up to 3 surveys. If you need more, the sky’s the limit: there are paid plans for capturing more than a million sessions per month.

2. Fullstory: digital experience intelligence

Fullstory indexes every user interaction with your website and creates dashboards with data—like average session duration and events per session—to help you analyze user behavior. Fullstory also gives you access to live recordings of user interactions, so you can watch rage clicks, error clicks, button clicks, mouse movements, and scrolling as they happen.

Some key features:

• Session replay options: fast-forward a session replay or skip periods of inactivity. You can also add notes to session replays.*

• Signals: identify factors that may impact your conversion rates—like script errors, device-specific bugs, slow-loading pages, and frustrating workflows

How to use it: sign up for FullStory’s free trial and get access to analytics for  5,000 visitor sessions for 2 weeks. You can also access features like frustration signals, heatmaps, and user trends.

*You can do this with Contentsquare’s Session Replays too!

3. SurveyMonkey: user research

SurveyMonkey is a leading tool for surveying your users, whether you’d like to do that on your site, via SMS or via email. You can use surveys to gather quantitative and qualitative feedback about product features, content, and upcoming changes. SurveyMonkey offers an AI tool, SurveyMonkey Genius, that generates surveys for you based on your goals and analyzes your results.*

Some key features:

• Targeting: push surveys to users based on actions they take within your product, or survey whichever of the platform’s own pool of 335 million respondents aligns with your target audience 

• Resurvey rules: set rules to avoid showing surveys to the same customers over and over

• Templates: choose from a library of 400+ survey templates, including ones related to customer onboarding, churn, content, and product launch 

How to use it: create a SurveyMonkey team account. The basic paid plan allows you to collect up to 50k survey responses per year, and work alongside up to 3 teammates.

*Contentsquare also offers AI survey creation and analysis.

4. Grain: video recording

Grain records, annotates, transcribes, and shares Zoom, Google Meets or Microsoft Teams calls. Product teams can use Grain to conduct user research: record calls with customers to gauge their experience with a product, and share the most important bits of customer feedback with your team.

Some key features:

• Clipping: create clips of only the most important parts of a video, categorize them, and add relevant tags

• Annotations: add context to recorded video clips with comments and notes

• Sharing: share product insights with team members in Notion, Slack, or Miro

How to use it: Grain’s free plan includes 3 recordings per month of up to 45 minutes each, along with real-time caption and clipping. Paid plans offer 15 to unlimited recordings per month, transcripts, and priority support.

5. QualSights: visual customer research

QualSights lets you conduct different types of qualitative product research like mobile ethnography, video surveys, digital interviews, and remote focus groups. Product teams can observe customers in real-time as they use a product, interact with them remotely, and view pre-recorded customer interviews.

Key features:

• Survey recruitment: recruit participants from anywhere in the world for user tests. Survey them via a dedicated participant app. 

• AI analysis: analyze transcripts, keywords, and customer sentiment using AI

How to use it: request a demo on the QualSights website to try the platform’s user research features. Pricing plans are available on request.

6. Productboard: product roadmap planning

Productboard consolidates customer feedback from different sources like customer service tools, internal chat apps, sales conversations, and customer-facing chat apps in one place, to make it easier to filter and understand.

Some key features:

• Prioritization: prioritize feature requests based on the number and type of customers (free, paid, premium) who request it

• Roadmaps: use customer feedback to create dynamic product roadmaps 

• Product portal: use their tools to launch your own feature request portal 

How to use it: sign up for a free 15-day trial and collect customer feedback in a central repository, prioritize product features, and validate ideas. Plans start from $20/month.

7. UserTesting: video-based user testing

UserTesting helps you collect customer feedback through video-based user tests for both real-world and digital products.

Choose relevant audiences for testing and view self-recorded customer experiences or interact with users live as they use your product.

Some key features:

• Comprehensive data: capture audio, video, and clickstream data to get a complete overview of the customer experience

• Mobile app testing: test new mobile apps to understand why users abandon them, adopt them, or become power users

• Templates: choose from different test templates, including card sorting, system usability testing, competitor analysis, and customer personas

How to use it: UserTesting’s pricing is available on request. It’s flexible, depending on the features you need, the size of your team, and the number of tests you need to conduct. The Essentials plan includes a test builder with templates, demographic filters, and a Slack integration.

8. Mixpanel: product analytics

Mixpanel builds reports based on your customers’ product usage and gives you data on your most popular features, paths users take after sign-up, and popular actions. Product managers can use these reports to nudge more users towards actions that lead to conversion.

Some key features:

• Segmentation: group users based on the actions they take inside your product, location, and device. Compare retention across different user segments.

• Dashboards: create customizable dashboards to track important metrics like active users, new users, and key actions completed

• Group Analytics: learn how different users at the same account or company use your product together. This feature is especially popular with B2B software companies, where multiple teams or stakeholders often use the same tool.

How to use it: sign up for Mixpanel's free plan and track activity for 1M monthly events. Paid plans also include customer support, API access, and advanced reports.

9. Amplitude: digital optimization

Amplitude’s analytics platform replicates the exact path customers take within a product—from when they view a landing page to when they convert into subscribers or customers. Product teams can use this data to learn which user paths lead to delight and retention and common points of friction that cause users to drop off.

Some key features:

• Events: track each event or action a user takes within your product, like completing an action, selecting an option, or making a payment 

• Segmentation: analyze activities of specific user groups like new users, daily users, dormant users, or users who have returned after churning

• Multi-device analytics: monitor product usage across different devices to answer questions like, “Which users sign up on desktop and switch to mobile?”

• Reports: get access to real-time reports to track important metrics like active users, lifetime value of each user segment, and best-performing marketing campaigns

How to use it: Amplitude’s free plan offers analytics data for 50k users per month. Paid plans include behavioral reports, predictive analytics, and automated insights.

10. Pendo: product experience

Pendo compiles common product usage patterns, most-used product features, and user actions in handy reports. Product managers can identify the number of clicks users make to complete key actions in a product and design shorter paths to help users find value quickly. The app also lets you run Net Promoter Score® (NPS) and other surveys on your app or website to capture customer requests.

Some key features:

• Cross-platform analytics: see which features users adopt and which ones they ignore on your website or app

• Targeted surveys: show surveys to users based on product interactions and user type to get more responses

• Data compilation: view product usage data alongside responses to NPS surveys to identify which features lead to customer delight and which ones lead to frustration*

How to use it: use Pendo’s free plan to track product usage for 500 monthly active users. Paid plans, available on request, offer advanced insights, sentiment analysis, and roadmap planning.

*You can also do this with Contentsquare: we offer a free NPS survey template. 

How to choose the right PX tool for your team

Here’s what to consider when choosing product experience insights tools for your team:

• Ease of use: product experience insights tools with a complex interface may be too cumbersome for your team to use, and won’t provide much value to your team

• Complexity of your product: complex products with several types of user actions or users may need access to advanced analytics solutions like Amplitude, whereas teams with simpler products may not need such extensive analytics data

• Size of your product team: smaller product teams may require simpler tools that don’t require data analytics skills to understand user behavior, whereas teams with analytics specialists may want a tool that collects larger volumes of data. Small product teams may also not have the time to dive as deep into product usage as larger teams.

• Type of product insights you need: some tools generate quantitative insights like product usage and heatmaps, while others generate qualitative insights like customer feedback. Ideally, choose a tool that helps you generate both.

Understanding your users’ experiences plays a critical role in any product’s success: it’s no wonder there are tools to come at this problem from multiple angles. Whether you’re looking for a platform to streamline user surveys, something to capture session replays, or an analytics dashboard that can handle multiple devices, you’ll find what you’re looking for. 

Whilst the right choice will depend on your product and team, it’s wise to avoid paying for multiple tools with overlapping functionality—or even, too many tools that do different things but don’t complement each other. An all-in-one solution like Contentsquare helps avoid a bloated tech stack, and ensures your whole team gets what they need from a single source of truth. 

FAQs about product experience insights tools