Your Contentsquare platform experience is empowered by our AI innovation. Practical insights, not hype.
Learn more
Contentsquare x Clarks

How Clarks drove $1.1M annual revenue from one insight

How Clarks drove $1.1M annual revenue from one insight — Cover Image
Clarks — Logo
Industry
Retail & ecommerce
Products used
Experience Analytics
Heatmaps
Share article

The company

Clarks is a British-based, global business operating retail, wholesale, franchise, and online channels in over 100 markets. It was founded in 1825 by brothers Cyrus and James Clark in Street, Somerset, England—where it still has its headquarters.

The challenge

The digital team at Clarks wanted to better understand how visitors were interacting and engaging with their product detail pages (PDP).

The solution

The team used Contentsquare's Heatmaps to view the click rates of on-page elements on their PDPs. In doing so, they noticed more users were interacting with the 'Size' and 'Add to Cart' buttons than the 'Width selector'—a required step to add a product to the checkout cart.

After seeing this behavior, the team decided to pre-select widths when only one width-fit was available, helping remove customer frustration and making it easier for visitors to add an item to their cart.

2020 08 Zone-based-Heatmaps-—-Clarks.png

The results

This optimization significantly increased the Add to Cart rate, driving $1.1M annual revenue from this one insight alone.

testimonial_https:contentsquare.comwp-contentuploads202203imgbin_c-amp-j-clark-clarks-shoe-footwear-retail-png.png

The biggest resource benefit to me of Contentsquare is time. To get that level of insight and to drive that many beneficial tests we’d really need another 3 full time members of staff, but by using Contentsquare we can drive insights across the whole digital team."

Craig Harris
Head of Performance Analytics

Interested in a personalized demo on your own data?

Find out how you can deliver experiences that maximize business impact with Contentsquare.

Continue reading