The solution
Clarks then used Contentsquare's heatmaps to view the click rates of on-page elements to better understand how visitors were interacting with Clark's PDPs.
The team noticed more visitors were interacting with the Size and Add to Cart buttons than the Width selector—a required step to add a product to the checkout cart.
Contentsquare’s unique UX analytics metrics are invaluable for drilling into page-specific behaviors and allowing us to surface actionable insights. We can understand how particular UX behaviors and blockers are impacting consumers on our site and pick the tests that are going to do the most good rather than the ones we think will make the most value."
The results
After seeing this behavior, the Clarks team decided to pre-select widths when only one width-fit is available, helping remove customer frustration and making it easier for visitors to add an item to their cart.
This massively increased the Add to Cart rate, driving $1.1M annual revenue from this one insight alone.
The biggest resource benefit to me of Contentsquare is time. To get that level of insight and to drive that many beneficial tests we’d really need another 3 full time members of staff, but by using Contentsquare we can drive insights across the whole digital team."