The company
Clarks is a global business, operating retail, wholesale, franchise, and online channels in over 100 markets. It was founded in 1825 by brothers Cyrus and James Clark in Street, Somerset, England—where it still has its headquarters.
The challenge
The digital team at Clarks wanted to better understand how visitors were interacting and engaging with their product detail pages (PDPs).
The solution
The team used Contentsquare's Heatmaps capability to view the click rates of on-page elements on their PDPs. In doing so, they noticed more users were interacting with the 'Size' and 'Add to Cart' buttons than the 'Width selector'—a required step to add a product to the checkout cart.
After seeing this behavior, the team decided to pre-select widths when only one width-fit was available, helping remove customer frustration and making it easier for visitors to add an item to their cart.
Contentsquare's Heatmaps analysis, showing the click rates of Clarks' on-page elements.
The results
This optimization significantly increased the 'Add to Cart' rate, driving $1.1M (£900K) annual revenue from this one insight alone.
The biggest resource benefit to me of Contentsquare is time. To get that level of insight and to drive that many beneficial tests, we’d really need another 3 full-time members of staff, but by using Contentsquare we can drive insights across the whole digital team."