Contentsquare unites everything you loved in Hotjar and Heap into one powerful platform.
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4.7
on G2
4.7
on Gartner

Why Choose Contentsquare over GA4?

Choose Contentsquare to unlock deeper understanding and faster results—leaving behind manual tagging, sampling, data silos, blind spots, and technical hurdles. Empower every team to visualize entire user journeys, surface hidden friction, and answer business questions more quickly and completely than with GA4.

The secret to better Digital Experiences starts here

Trusted by 3,700 enterprise brands and 1.3+ million websites and apps

Contentsquare vs. GA4 comparison table

Contentsquare delivers deeper, faster insights with effortless data capture, visual analytics, and AI in one platform—while GA4 focuses on basic web analytics and attribution, requiring manual tagging and lacking depth in behavioral, error, and customer feedback analysis.

Use Case
Image — CSQ Logo - Red
Google Analytics 4
Behavioral & Visual Analytics
Very Strong
Light
Auto-capture all user actions (Web & Mobile)
Very Strong
Light
Voice of Customer Integration
Strong
AI-powered analytics & instant answers
Strong
Medium
Complete Experience Intelligence Platform
Very Strong
Medium
Quantify business impact (revenue, friction)
Very Strong
Light
Still not ready to get started with Contentsquare?
Read the Full Comparison
Comparison Last updated: Q1 2025

We found that Contentsquare offers a more comprehensive suite of analytics than other platforms, as well as a user-friendly interface and a level of customer support that’s been amazing

Adam Cheal
CRO Specialist at easyJet
Audi
+
2837
7%

Audi boosts conversions by +7% through data-driven CRO with Contentsquare

Read Audi's story
Specsavers — Logo
+
3572
2
4894
4%

increase in ecommerce purchase rate, +33% conversion rate of optics booking

Read Specsavers' story
[Asset] Customer story - Pirelli
+
6531
1
4504
4%

increase in conversion rate

Read Pirelli's story
EasyJet
+
8527
7.
6373
3%

increase in revenue for this customer journey

Read Easyjet's story
John Lewis & Partners
+
7042
2
4367
7.
9743
3%

increase in engagement on campaign banners

Read John Lewis's story
Rhone
+
8623
3
0537
7%

exceeding their targets and seeing sales up, year-on-year

Read Rhone’s story
Ocado
+
5786
6
9840
0%

increase in average monthly Contentsquare users

Read Ocado's story
Admiral
+
5641
1
4565
5%

QA analysis outcome score has gone up by 15% from 85% percent to 98%

Read Admiral’s story

Smart Capture is a key feature for us. It saves us considerable time, eliminates tracking errors, and allows us to focus on analyzing the data rather than setting up the tracking.

Sarah Lacroix
Global Head of Product Design, Criteo

I find myself answering questions I didn't even know I had.

Nick Smith
Principal Product Manager, Redfin

With Smart Capture, if I forgot to track it, CSQ tracked it anyway. If I get questions two months later, I never need to worry—because the data is there.

Matthew Gomes
Director of Marketing, OppLoans
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