Why Choose Contentsquare over Fullstory?

Product Analytics focuses on how users engage with features across your digital products by tracking adoption, retention, and user journeys. Experience Analytics, on the other hand, zooms in on user experience quality—like frustration signals and content performance. Together, they offer a full picture of what users do and how they feel, but Product Analytics is your go-to for feature-level decisions.

Contentsquare automatically captures every user interaction (no tagging needed) and shows you who’s using your features, who’s not, and why. With metrics like time-to-value, drop-off visualization, and AI-driven adoption insights, you can iterate faster and guide more users towards their goals.

Yes. Contentsquare connects user sessions across web, mobile, and app—even when users switch from anonymous to logged-in. That means you can understand the full journey across all touchpoints, identify cross-platform friction, and tailor experiences accordingly.

You’ll start seeing insights almost immediately. Thanks to Smart Capture, Contentsquare begins collecting all user interactions from day one—no need for tagging plans or engineering delays. And with Sense AI, you can ask questions in everyday language and get instant, visual answers.

Not at all. Contentsquare uses automatic, retroactive data capture—so every click, scroll, form fill, and error is tracked without manual tagging. This eliminates implementation bottlenecks and ensures complete, trustworthy data across your product.

Contentsquare is built with privacy at its core. We don’t collect personally identifiable information (PII) by default. We offer robust data governance controls to align with GDPR, CCPA, HIPAA, and more. Our platform is certified for enterprise-grade compliance and security, giving you confidence to act on insights responsibly.