Rage clicks are when users click on an element of a website or app in frustration or anger. This can happen when users are experiencing technical issues, such as slow loading times or broken links. It can also happen when users are frustrated with the overall user experience.
Rage clicks can hurt your website or app. They can lead to increased bounce rates, decreased conversions, and negative reviews.
Let’s take a look at what rage clicks are, why they happen, and how to avoid them.
What Are Rage Clicks?
Rage clicks are when users click on an element of a website or app in frustration or anger. This can happen when users are experiencing technical issues, such as slow loading times or broken links. It can also happen when users are frustrated with the overall user experience.
Rage clicks are often unintentional. Users may not even realize that they are clicking out of frustration. However, the impact of rage clicks can be significant. They can lead to increased bounce rates, decreased conversions, and even negative reviews.
Why Do Rage Clicks Happen?
There are a number of reasons why rage clicks happen. Some of the most common reasons include:
Technical issues: Slow loading times, broken links, and other technical issues can lead to frustration and rage clicks.
Poor user experience: A poor user experience can also lead to rage clicks. This includes things like confusing navigation, cluttered design, and lack of functionality.
How to Avoid Rage Clicks
There are a number of things that you can do to avoid rage clicks. Some of the most important things to consider include:
Optimize your website or app for speed: Slow loading times are one of the most common causes of rage clicks. Make sure that your website or app loads quickly and smoothly.
Fix any broken links: Broken links are another common cause of rage clicks. Make sure that all of the links on your website or app work properly.
Design your website or app with the user in mind: Make sure that your website or app is easy to use and navigate. Avoid clutter and make sure that all of the important information is easy to find.
What are signs of rage clicks?
Here are some of the metrics that may indicate that your website or app is experiencing rage clicks:
Increased bounce rates
Decreased conversions
Negative reviews
Drop in organic traffic
Decline in form submissions
Abandoned carts
How do I track and prevent rage clicks?
Contentsquare Session Replay: CS Session Replay allows you to watch how individual visitors interact with your website or app. It captures every click, hover, frustration, and intent-driven behavior, so you can see exactly how users experience your site or app.
This information can be used to identify usability issues, understand customer pain points, and validate hypotheses. You can also use Session Replay to share replays with key stakeholders to drive intelligent resolutions to market faster.
With Contentsquare Session Replay, you can:
Identify usability issues: You can use Session Replay to identify usability issues that are preventing users from completing their goals. For example, you might see that users are clicking on the wrong button or getting lost on your site.
Understand customer pain points: You can use Session Replay to understand the pain points that your users are experiencing. For example, you might see that users are frustrated with the checkout process or that they are having trouble finding the information they need.
Validate hypotheses and experiments: validate hypotheses about how users are interacting with your site or app. For example, you might hypothesize that users are clicking on a particular button more often than others.
If you’re looking for a way to improve the user experience of your website or app, Contentsquare Session Replay is a valuable tool. It can help you identify accessibility issues, understand customer pain points, and validate experiments. This information can be used to make changes to your site or app that will improve the user experience and increase conversions.
Rage clicks are a frustrating experience for users and can have a negative impact on your website or app. By understanding what rage clicks are, why they happen, and how to avoid them, you can improve the user experience. Contact us today to learn more about how Contentsquare can help you improve the customer journey and reduce the risk of rage clicks.