Why Contentsquare’s Smart Capture is a game-changer for mobile analytics

If you’ve ever tried to implement mobile analytics the traditional way, you know the pain: long dev cycles, incomplete tagging, delayed insights, and broken dashboards after each release. Tracking user behavior on mobile apps has historically been time-consuming, brittle, and dependent on engineering resources.

Contentsquare changes that—by bringing tag-free Smart Capture and retroactive analysis to mobile.

Now, mobile-focused product, engineering, marketing and data teams can instantly analyze how users engage with their mobile apps, without tagging every interaction manually. From day one, you get a rich, behavioral dataset that’s ready to explore. No waiting. No guesswork.

Tag-free Smart Capture: built for mobile velocity

In mobile development, every tag is a potential delay. Engineering time is tight. Releases are gated. One missed event might mean waiting a full sprint (or longer) to answer a simple question.

Smart Capture is Contentsquare’s automatic data‑collecting software that tracks every screen view, tap, form change, and more—whether you're tracking web or mobile experiences.

That means:

• You don’t have to tag every interaction up front

• You won’t lose valuable data when someone forgets to tag something

• You can ship updates faster, without analytics holding up the release

Whether you’re launching a new feature, testing a new flow, or just want to understand how users are behaving, you’ll already have the data you need.

Flexible by design: tag if you want to

Smart Capture doesn’t mean you’re locked out of manual tagging. Contentsquare makes it easy to define custom events and build a more curated, structured analytics practice as your mobile product matures. Many teams start with Smart Capture for speed, then layer on curated events for reporting or team alignment.

You get immediate insights and long-term scalability—on your terms.

Retroactive analysis: ask questions any time

With Contentsquare, if a new question comes up—like “How many users tapped that new feature icon?”—you don’t need to wait for the next app update. You can define the event retroactively and analyze historical behavior instantly.

This is especially valuable in mobile, where version control and tagging discipline are hard to maintain. Contentsquare gives you the freedom to explore user behavior on your terms, even if you didn’t know what you needed to track when you released the feature.

Broad framework support for real-world mobile teams

Whether you're working with native code or cross-platform tools, Contentsquare has you covered. Our mobile SDK supports both Smart Capture and manual capture across a wide variety of frameworks.

This breadth of support gives teams the flexibility to start fast with Smart Capture and add manual tracking where needed—without compromising visibility or control.

Why it matters

Mobile analytics shouldn’t slow you down. Contentsquare helps you:

• Start capturing meaningful data on day one

• Answer questions without re-tagging or waiting on devs

• Support multiple frameworks with one consistent analytics strategy

• Build a flexible data foundation that evolves with your app

In short: you move faster, your data works harder, and your team makes better decisions.