404 errors: Identify them to correct - solve - repair

The provided sources do not contain specific information about "404 error keywords" [no direct mention in any source]. However, they offer comprehensive insights into how digital experience analytics platforms, like Contentsquare and Hotjar, identify, analyze, and resolve various types of errors and friction points that impact user experience and conversions.

The broader concept of "errors" and "frustration" is extensively discussed in the sources, highlighting Contentsquare's capabilities in Experience Monitoring and Digital Experience Analytics (DXA).

Here's how the sources explain the identification and resolution of such issues:

• Understanding User Frustration and Behavior Anomalies:

  • Contentsquare aims to uncover obstacles and poor web performance that lead to frustration and hinder conversions.

  • Heatmaps provide visual insights into user interaction, showing clicks, taps, scrolls, and cursor movements. They help identify non-clickable elements users try to interact with, areas of confusion, or where users get distracted. Rage click maps specifically pinpoint where users experience frustration from repeated clicks on unresponsive elements.

  • Session Replay allows for a deep dive into individual user sessions, revealing the exact steps leading to user struggles or successful actions. This helps in identifying "missing" UI elements, understanding friction, and confirming bugs. Session recordings can be filtered by frustration and engagement scores to focus on valuable insights.

  • Journey Analysis visualizes how visitors progress through different screens and pages, helping to identify common user paths, repetitive "looping" behaviors, and

  • unexpected drop-off points from the homepage or other pages.

  • User Attributes can be combined with insights from tools like Hotjar to understand which user profiles struggle or succeed, helping to tailor improvements.

• Detecting and Addressing Technical Issues:

  • Experience Monitoring tools are specifically designed to proactively identify and resolve technical and performance issues, focusing on

    error and crash detection and resolution.

  • API errors and app crashes can severely affect conversion and retention rates and damage brand reputation. Experience Monitoring provides real-time alerts to identify underlying causes, helping teams find and resolve issues in minutes.

  • With console tracking in Session Replay, users can view JavaScript errors alongside their recordings to see exactly when errors happen, what user actions might cause them, and their impact on UX.

  • Specific examples of identified problems include

    broken links, elements that render incorrectly, or are missing/broken. One case study showed a non-working password validator caused sign-up drop-offs.

  • Contentsquare's platform can quantify the impact of specific page elements by conversions or revenue, allowing teams to prioritize fixes based on their business impact.

• Strategic Optimization and Communication:

  • AI-powered insights (Sense) simplify complex data analysis, providing clear, revenue-driving insights and actionable steps from user behavior data, making analytics more accessible. Sense can perform multi-step analyses and offer human-like insights and recommendations, including "Error Summaries".

  • For out-of-stock products, it's crucial to clearly communicate updates by replacing prices with "Out of stock" messages, striking through unavailable options, and disabling "Add to Bag" CTAs. Additionally, providing similar product recommendations can help.

  • Integration with project management tools like Jira allows for streamlining the bug-fixing process by automatically creating issues when console errors are detected, or enabling teams to send evidence of UX problems and user feedback directly to Jira for resolution.

  • Homepage optimization is an ongoing process that requires regularly testing new designs, content, and functionalities, and refining them based on real-time user data.

In summary, while "404 error keyword" is not directly addressed, the sources detail a robust system for identifying and resolving a wide range of user-impacting errors, from user interface frustrations to critical technical bugs, emphasizing the use of digital experience analytics tools to understand the "why" behind user behavior and drive effective solutions.