Top Brands Recognised at Contentsquare’s UK 2025 DX Awards

Leading brands across retail, travel, finance and more were awarded in 8 categories from digital innovation to accessibility.

London, UK – November 21, 2025 – Contentsquare, a global leader in digital experience analytics, is delighted to announce the winners of the 2025 UK DX Awards. This annual awards program celebrates companies driving excellence in customer experience, recognizing standout teams, projects, and individuals across multiple industries.

This year, the DX Awards introduced a new category for 2025: Best Use of AI, highlighting brands leveraging artificial intelligence to elevate digital experiences.

Winners of the 2025 DX Awards:

• Best Single Page Optimisation: Lloyds/Halifax

• Best Use of AI: VodafoneThree

• Best Digital Team: EE/Plusnet

• Best Digital Accessibility Mission: B&Q

• Best Omnichannel Experience: Toolstation

• Best Digital Product: LeaseLoco

• Woman of the Year: Mitch Chibundu, DesignerBabe

• Contentsquare Client of the Year: EasyJet

2025 Shortlist:

Best Single Page Optimisation:

• Silver: Nationwide

• Bronze: HSBC

• Runners Up: Canon, DirectLine

Best Use of AI:

• Silver: Leaseloco

• Bronze: Vistatex

• Runners Up: Ubiq

Best Digital Team:

• Silver: Primark

• Bronze: Allianz

• Runners Up: Halfords, Saucony

Best Digital Accessibility Mission:

• Silver: Sage

• Bronze: Inkey

• Runners Up: PKF Francis Clark, VodafoneThree

Best Omnichannel Experience:

• Silver: HSBC

• Bronze: VodafoneThree

• Runners Up: Panasonic, Pets at Home

Best Digital Product:

• Silver: Liverpool FC

• Bronze: HSBC

• Runners Up: Footasylum, Hobbycraft

Woman of the Year:

• Silver: Beverley Nzama, Allianz

• Bronze: Yasmin Bines, The Wine Society

• Runners Up: Katie Lynch, Bohomoon; Nadia Ivanova, Unlimt

Contentsquare Client of the Year: 

• Silver: Lloyds Bank

• Bronze: Tapi Carpets

• Runners Up: John Lewis PLC, Leaseloco

“Being part of the 2025 UK DX Awards judging panel has been incredibly inspiring,” said Jenna Lindberg, Sr Director, Customer Success UK. “The entries showcased outstanding creativity and innovation, giving us a clear view of how digital experiences are evolving across industries. Congratulations to all the winners for setting the benchmark in customer-centric digital excellence!”

Judges for the 2025 awards included:

• Best Digital Team: Tommi Kerr, CRO & Web Personalisation Lead, NatWest

• Best Digital Product: Jane Austin, SVP Product Design

• Best Omnichannel Experience: Bhav Patel, Data Director, Huel

• Best Digital Accessibility Mission: Marion Ranvier, Director, Impact Program Management

• Best Use of AI: James Rose, Director UK, EU and North America, LoveHoney

• Best Single Page Optimisation: Jenna Lindberg, Sr Director, Customer Success UK

• Woman of the Year: Louise Zanier, Ecommerce Director, Saucony

• Contentsquare Client of the Year: Dominique Elsey, Head of Customer Marketing UK

Honoring Digital Leader Amanda Hardy

On the night, we honored Amanda Hardy, a brilliant digital leader who drove innovation and collaboration at Boots, with the Golden Hour cocktail—a bright, uplifting Paloma inspired by her Welsh roots and love of daffodils.

For every cocktail purchased, Contentsquare donated £10 to the Boots JustGiving page for Pancreatic Cancer UK, supporting vital research, raising awareness, and providing expert care. In total, 124 cocktails were purchased, generating £1,240 in donations.

Raise a glass, celebrate Amanda’s impact, and support a great cause: Boots JustGiving page