Top Brands Recognised at Contentsquare’s UK 2025 DX Awards

Leading brands across retail, travel, finance and more were awarded in 8 categories from digital innovation to accessibility.

London, UK – November 21, 2025 – Contentsquare, a global leader in digital experience analytics, is delighted to announce the winners of the 2025 UK DX Awards. This annual awards program celebrates companies driving excellence in customer experience, recognizing standout teams, projects, and individuals across multiple industries.

This year, the DX Awards introduced a new category for 2025: Best Use of AI, highlighting brands leveraging artificial intelligence to elevate digital experiences.

Winners of the 2025 DX Awards:

• Best Single Page Optimisation: Lloyds/Halifax

• Best Use of AI: VodafoneThree

• Best Digital Team: EE/Plusnet

• Best Digital Accessibility Mission: B&Q

• Best Omnichannel Experience: Toolstation

• Best Digital Product: LeaseLoco

• Woman of the Year: Mitch Chibundu, DesignerBabe

• Contentsquare Client of the Year: EasyJet

“Being part of the 2025 UK DX Awards judging panel has been incredibly inspiring,” said Jenna Lindberg, Sr Director, Customer Success UK. “The entries showcased outstanding creativity and innovation, giving us a clear view of how digital experiences are evolving across industries. Congratulations to all the winners for setting the benchmark in customer-centric digital excellence!”

Judges for the 2025 awards included:

• Best Digital Team: Tommi Kerr, CRO & Web Personalisation Lead, NatWest

• Best Digital Product: Jane Austin, SVP Product Design

• Best Omnichannel Experience: Bhav Patel, Data Director, Huel

• Best Digital Accessibility Mission: Marion Ranvier, Director, Impact Program Management

• Best Use of AI: James Rose, Director UK, EU and North America, LoveHoney

• Best Single Page Optimisation: Jenna Lindberg, Sr Director, Customer Success UK

• Woman of the Year: Louise Zanier, Ecommerce Director, Saucony

• Contentsquare Client of the Year: Dominique Elsey, Head of Customer Marketing UK