Contentsquare vs. Dynatrace: why you need both

Technical performance monitoring, while essential, only reveals a fraction of what’s happening on your website or app, which is why many brands turn to application performance monitoring solutions like Dynatrace.  

However, while Dynatrace excels at application monitoring and infrastructure health, it can't show you how technical issues impact revenue or help you proactively improve user experiences.

But Contentsquare can. Our all-in-one Experience Intelligence platform provides

• Rich visualizations of user behavior through journey analytics, heatmaps, and session replays

• Actionable insights accessible to all teams—from marketing and UX to product and analytics

• Direct quantification of how technical issues impact revenue and conversion

• AI-powered recommendations for full funnel experience optimization

That’s why many leading brands integrate Contentsquare and Dynatrace to leverage a holistic view of digital experience from backend performance to frontend user behavior.

Let's explore how Contentsquare and Dynatrace compare and complement each other to help you make the right choice for your digital growth strategy.

Key takeaways

Dynatrace is an application performance monitoring (APM) solution focused on detecting and diagnosing complex technical issues.

Contentsquare is an Experience Intelligence platform that combines Experience Monitoring, Experience Analytics, Product Analytics, and Voice of Customer to transform every digital interaction into measurable business growth.

• Relying on Dynatrace alone will only help you troubleshoot technical bugs

• Contentsquare goes beyond just bug-fixing by enabling you to optimize the entire funnel

• Contentsquare connects user behavior and technical issues to the impact these have on experience, conversion, and revenue

• While Dynatrace requires extensive installation to track all components of an application, Contentsquare requires only minimal setup and tagging

• While Dynatrace's dashboards are highly technical and primarily used by DevOps and IT teams, Contentsquare makes technical and UX insights accessible to non-technical teams

• Many leading companies integrate Dynatrace and Contentsquare to

  • Quantify the revenue impact of technical issues

  • Prioritize fixes based on business impact

  • Enable cross-team collaboration

  • Reduce time-to-resolution with complete context

  • Drive proactive experience improvements

Contentsquare vs. Dynatrace: key differences

Instead of focusing on a feature-by-feature comparison, let’s start by weighing up how each platform can be used to achieve your specific business goals. 

Here’s how Contentsquare vs. Dynatrace compare when applied to common use cases.

What Contentsquare and Dynatrace both do well

Both Contentsquare and Dynatrace help teams identify and resolve digital experience issues and leverage AI to surface actionable insights. 

While Dynatrace detects and diagnoses technical performance issues, Contentsquare helps teams understand how these issues—alongside other experience blockers—impact user behavior and revenue. 

As you’ll see, these capabilities are highly complementary. 

Finding and fixing technical issues

Dynatrace excels at application performance monitoring (APM), providing

• Deep monitoring of application stacks down to CPU performance

• Detailed tracing of all application components

• Comprehensive infrastructure and network monitoring

• Extensive logging and diagnostics capabilities

However, these powerful capabilities come with a major limitation—they're primarily designed for technical teams, making it difficult for other departments to get actionable insights.

Contentsquare bridges this gap with features that make technical monitoring accessible and actionable for everyone. With Contentsquare, you get

• Visual analytics that map usability and performance metrics directly to your website

• Easy-to-understand error analysis that shows exactly how JavaScript, API, and custom (or user-defined) errors impact users

• Comprehensive speed analysis to quantify how slow loading times affect users

• Direct quantification of revenue impact for any technical problem

• Real-time alerts when performance issues start affecting conversion rates

• Text-searchable session replays that show exactly what users experienced before, during, and after errors

• Automatic detection of user frustration points, even when no technical error occurred

Error analysis in Contentsquare

Before Contentsquare, we had no way of tying together website performance metrics like Core Web Vitals and conversion. With Contentsquare, we’re now able to make decisions based on data, and see the direct, quantifiable impact of changes on our customer behavior. — James Saukinsey, Global Head of Digital Analytics and Technical SEO at Specsavers

Powerful AI

AI remains a top priority for digital professionals in 2025, and both Dynatrace and Contentsquare leverage powerful AI capabilities to save you time and surface insights you might otherwise miss. 

While Dynatrace's Davis AI focuses on detecting technical anomalies and root cause analysis, Contentsquare's AI analyzes user behavior patterns and automatically surfaces revenue-impacting opportunities, helping you

• Automatically detect and prioritize UX issues

• Get proactive recommendations for improvement

• Generate insights in plain language through AI CoPilot

• Surface unexpected patterns in user behavior

Contentsquare’s AI-generated frustration score shows you where you’re losing revenue

Where Contentsquare goes beyond Dynatrace's capabilities

Finding and fixing technical issues is just one (small) piece of the digital experience puzzle. Users often abandon websites and apps due to poor design, confusing navigation, or irrelevant content—issues that won't show up in technical monitoring but will cost you revenue.

Here’s how Contentsquare complements Dynatrace by providing insights across the entire customer journey—from initial visit to conversion—and connecting everything back to your growth goals. 

Experience optimization

While Dynatrace shows you when your applications aren't performing technically, Contentsquare reveals when they aren't working for your users. 

Our comprehensive suite of experience analytics tools includes

• Heatmaps: visualize exactly how users interact with every element on your site and app

• Zoning analysis: understand how each element drives revenue and conversions

• Journey Analysis: discover how users actually move through your digital properties, including unexpected patterns and friction points

• Session replays: watch real user sessions to understand the context behind technical issues and UX problems

• Voice of Customer: gather direct user feedback at critical moments in their journey

• Frustration scoring:automatically detect and prioritize UX issues

• Integrations with your favourite A/B testing tools to enrich your experiments with behavioral insights and measure their full impact on revenue

Caption: Zoning analysis in Contentsquare

Marketing optimization

While Dynatrace is limited to driving value for IT and DevOps teams, Contentsquare also helps marketing teams understand which channels, campaigns, and content drive conversions.

It does this by providing marketers with 

• Funnel analysis, showing exactly where and why visitors drop off

• Side-by-side Journey Analysis, revealing which marketing touch points lead to conversions

• Campaign performance visualizations across different traffic sources

• Revenue attribution for each marketing channel and campaign

• AI-powered recommendations for optimizing landing pages and content

• Cross-session analysis to understand the full customer acquisition journey

Caption: Analyzing conversion funnels in Contentsquare

Impact quantification

With limited resources and constant changes in technology, you always need to prioritize which issues to fix first. While Dynatrace can tell you when something's broken, Contentsquare shows you exactly how much that broken experience is costing you in lost revenue.

Dynatrace offers something they call ‘automatic business impact analysis’, but it’s limited to only showing the number of users affected by issues. Contentsquare goes beyond this with advanced impact quantification that lets you link any user behavior or bug to business outcomes and

• Calculate the exact revenue impact of any technical issue or UX problem

• Prioritize fixes based on business impact, not just number of affected users

• Compare impact across different user segments to identify patterns

• Build stronger business cases for technical improvements

• Track the ROI of your optimization efforts

Caption: Impact Quantification in Contentsquare

And, thanks to Contentsquare’s integration with Dynatrace, you can also use Contentsquare to quantify the business impact of bugs spotted in Dynatrace.

Driving product growth and adoption

While Dynatrace ensures your product works as designed, Contentsquare helps you understand if it's working for your users. 

Our Product Analytics enables you to reduce churn and grow your user base by

• Tracking cross-session journeys and user paths to understand the complete customer experience

• Measuring feature adoption rates and usage patterns with built-in analytics

• Creating and analyzing user segments to uncover distinct behavior patterns

• Monitoring conversion funnels and identifying where users drop off

• Quantifying which features drive the most engagement and customer lifetime value

• Using AI CoPilot recommendations for improving product experiences

Caption: Tracking feature retention in Contentsquare

📢See it in action

Leading UK bank Natwest used Contentsquare to optimize their mortgage application journey. 

AI insights showed an issue with two input fields on the mortgage detail page. Session replays also revealed that many users got the same validation error when completing the form fields on mobile devices. 

The team were able to use these insights to add an auto-scroll feature that significantly increased conversion rates to the next step in the journey.

Combining qualitative and quantitative insights

While Dynatrace only provides quantitative performance metrics, Contentsquare helps you understand the complete customer experience by combining quantitative data with direct user feedback. 

Our comprehensive Voice of Customer capabilities enable you to

• Launch AI-powered surveys in seconds using 40+ templates or the AI survey generator

• Trigger targeted feedback collection based on specific user behaviors or journey stages

• Connect survey responses directly to session replays for complete context

• Conduct one-on-one user interviews to dive deeper into customer needs

• Run user tests to validate changes and identify usability issues

• Automatically analyze customer sentiment across different experiences

• Share feedback across teams to align on customer priorities

• Quantify the revenue impact of identified issues

By combining behavior analytics and direct user feedback, you’ll understand what's happening on your digital properties, and why users behave the way they do—enabling faster, more confident decision-making and better customer experiences.

Caption: Survey results in Contentsquare

Why leading companies use Contentsquare and Dynatrace together

While both Dynatrace and Contentsquare help identify technical issues, Contentsquare has several unique capabilities that Dynatrace lacks. These capabilties focus on connecting errors and user behavior to business outcomes. 

Even Dynatrace themselves use Contentsquare alongside their own platform to understand the performance impact of different user actions.

We’re looking at behavioral data, but we’re taking into account the performance impact on that user behavior. — Adam Russo, Insights Analytics Manager at Dynatrace

Here’s how you can use the Contentsquare and Dynatrace integration to grow more effectively.

Quantify lost business and prioritize fixes

Dynatrace can only tell you how many users are affected by a bug or issue, not how much it’s costing your business. Contentsquare bridges this gap by connecting Dynatrace's technical alerts to actual revenue impact, allowing teams to

• Quantify how many visitors are impacted by each issue

• Calculate the exact revenue loss from technical problems

• Separate outliers from common issues that need immediate attention

• Prioritize fixes based on business impact rather than technical severity

Reduce time-to-fix

Integrating Contentsquare and Dynatrace creates a faster path to resolution by eliminating common diagnostic bottlenecks and reducing back-and-forth conversations between teams. 

Technical teams can

• Link directly from Dynatrace alerts to relevant Contentsquare session replays, removing the need to search through logs or attempt to reproduce issues

• See exactly what users experienced before, during, and after an error, providing crucial context that logs alone can't capture

• Understand the full context without having to recreate issues manually, saving hours of investigation time

• Deploy fixes rapidly with complete visibility into both the technical problem and its user impact

Caption: A Contentsquare session replay link in Dynatrace

Seamless cross-team collaboration

By using Contentsquare and Dynatrace together, you remove traditional barriers between business and technical teams. For example

• Business teams can spot an issue in Contentsquare, add comments directly to the session, and immediately quantify its revenue impact

• Technical teams get complete context—no more requesting screenshots or error messages from customers

• One click connects a Contentsquare session replay to Dynatrace's technical data, eliminating time spent recreating issues

• DevOps ships fixes faster with both user impact and technical root cause clear

• Teams measure success by combining Contentsquare's revenue metrics and Dynatrace's performance data

Is Contentsquare or Dynatrace better for your team?

Ultimately, the question isn't which platform is better—it's about how you can leverage the strengths of both platforms for  maximum impact.

If you’ve read this far, you’ll know that Dynatrace excels at

• Application monitoring

• Technical diagnostics

• Infrastructure tracking

• Performance alerts

• Root cause analysis

But this leaves critical business questions unanswered, like

• Which issues have the biggest impact on revenue?

• Why do users abandon certain paths?

• How can we improve engagement?

• What content drives conversions?

The optimal solution: integrate Contentsquare and Dynatrace together to

• Connect technical and business metrics

• Optimize the complete digital experience

• Enable proactive improvements

• Find and fix technical issues faster

• Prioritize improvements based on revenue impact

• Break down silos between technical and business teams

• Drive measurable business growth through better experiences

Ready to see which solution fits your team best? Take the Contentsquare product tour to discover how we turn your data into growth-driving insights.

FAQs on Contentsquare vs Dynatrace