Contentsquare vs. Dynatrace: why you need both

The information on this page is correct as at 12/01/2026 to the best of Contentsquare's understanding.

Technical performance monitoring is essential, but it only reveals part of what’s happening on your website or app.

While Dynatrace excels at application monitoring and infrastructure health, it can't show you how technical issues impact revenue or help you proactively improve user experiences.

Contentsquare fills those gaps. Our all-in-one experience intelligence platform gives you

• Rich visualizations of user behavior through journey analytics, heatmaps, and session replays that show exactly where users struggle or drop off

• Actionable insights for all teams—from marketing and UX to product and analytics—without relying on engineers or complex dashboards

• Direct quantification of how technical issues impact revenue and conversion, so teams know what to fix first based on actual business impact

• Autonomous, AI-powered analysis that surfaces critical issues and recommends next steps for growth across the full funnel

That’s why many leading brands integrate Contentsquare and Dynatrace to leverage a holistic view of digital experience from backend performance to frontend user behavior.

Here’s how Contentsquare and Dynatrace compare, where they overlap, and how using them together will give you complete visibility from server performance to customer impact.

Key takeaways

Dynatrace is an application performance monitoring (APM) solution focused on detecting and diagnosing complex technical issues.

Contentsquare is an AI-first experience intelligence platform that combines Digital Experience Monitoring (DEM), Digital Experience Analytics (DEA), Product Analytics (PA), and Voice of Customer (VoC) capabilities to transform every digital interaction into measurable business growth.

• Relying on Dynatrace alone will only help you troubleshoot technical bugs

• Contentsquare goes beyond bug-fixing to optimize the entire funnel

• Contentsquare connects user behavior and technical issues to their impact on conversion and revenue

• While Dynatrace requires extensive installation to track applications, Contentsquare has the best automatic data capture on the market 

• Dynatrace is primarily used by DevOps and IT teams, while Contentsquare makes experience insights accessible to everyone

• Many leading companies integrate Dynatrace and Contentsquare to

• Quantify the revenue impact of technical issues

• Prioritize fixes based on business impact

• Enable cross-team collaboration

• Reduce time-to-resolution with complete context

• Use AI to proactively find high-impact optimizations at scale

Contentsquare vs. Dynatrace: key differences

Instead of focusing on a feature-by-feature comparison, let’s start by weighing up how each platform can be used to achieve your specific business goals. 

Here’s how Contentsquare vs. Dynatrace compare when applied to common use cases.

What Contentsquare and Dynatrace both do well

Both Contentsquare and Dynatrace help teams identify and resolve digital experience issues and leverage AI to surface actionable insights. 

While Dynatrace detects and diagnoses technical performance issues, Contentsquare shows how those issues, along with other experience blockers, affect user behavior and revenue.

As we’ll show you in the next section, these capabilities are even more powerful when they’re used together. 🤝

Finding and fixing technical issues

Dynatrace excels at application performance monitoring (APM), providing

• Deep monitoring of application stacks down to CPU performance

• Detailed tracing of all application components

• Comprehensive infrastructure and network monitoring

• Extensive logging and diagnostics capabilities

However, these capabilities come with a major limitation: they're primarily designed for technical teams, making it difficult for other departments to get actionable insights.

Contentsquare bridges this gap by making technical issues visible, understandable, and actionable for every team. 

With Contentsquare, you get

• Visual analytics that map usability and performance metrics directly to your website

• Easy-to-understand error analysis that shows exactly how JavaScript, API, and custom (or user-defined) errors impact users

• Comprehensive speed analysis to quantify how slow loading times affect users

• Direct quantification of revenue impact for any technical problem

• Real-time alerts when performance issues start affecting conversion rates

• Text-searchable session replays that show exactly what users experienced before, during, and after errors

• Automatic detection of user frustration points, even when no technical error occurred

Error analysis in Contentsquare

“Before Contentsquare, we had no way of tying together website performance metrics like Core Web Vitals and conversion. With Contentsquare, we’re now able to make decisions based on data, and see the direct, quantifiable impact of changes on our customer behavior.” - James Saukinsey, Global Head of Digital Analytics and Technical SEO at Specsavers

Powerful AI

AI remains a top priority for digital professionals in 2026, and both Dynatrace and Contentsquare leverage powerful AI capabilities to surface critical insights and reduce manual analysis.

While Dynatrace's Davis AI focuses on detecting technical anomalies and root cause analysis, Contentsquare's AI analyzes user behavior patterns and automatically surfaces revenue-impacting opportunities for you. Use it to

• Proactively detect and prioritize UX issues

• Surface high-impact optimizations at scale

• Generate insights and reports by chatting with Sense

• Find unexpected patterns you might miss manually

Contentsquare’s AI shows you which errors are costing you business

“Contentsquare has helped us be more proactive. We’re able to identify issues before customers are even impacted by them.” - Helen Kinch, Head of Product for Proposition and Acquisition, Admiral

Where Contentsquare goes beyond Dynatrace's capabilities

Finding and fixing technical issues is just one (small) piece of the digital experience puzzle. Users often abandon websites and apps due to poor design, confusing navigation, or irrelevant content—issues that won't show up in technical monitoring but will cost you revenue.

Here’s how Contentsquare complements Dynatrace by providing insights across the entire customer journey—from initial visit to conversion—and connecting everything back to your growth goals. 

Experience optimization

While Dynatrace shows you when your applications aren't performing technically, Contentsquare reveals when they aren't working for your users. 

Our comprehensive suite of experience analytics tools includes

• Heatmaps: visualize exactly how users interact with every element on your site and app

• Zoning analysis: understand how each element drives revenue and conversions

• Customer journey maps: discover how users actually move through your digital properties, including unexpected patterns and friction points

• Session replays: watch real user sessions to understand the context behind technical issues and UX problems

• Voice of Customer: gather direct user feedback at critical moments in their journey

• Frustration scoring: automatically detect and prioritize UX issues

• Integrations with your favourite A/B testing tools to enrich your experiments with behavioral insights and measure their full impact on revenue

Zoning analysis in Contentsquare

Marketing optimization

While Dynatrace is limited to driving value for IT and DevOps teams, Contentsquare shows marketing teams which channels, campaigns, and content drive conversions.

We give marketers

• Funnel analysis, showing exactly where and why visitors drop off

• Side-by-side journey analysis, revealing which marketing touchpoints lead to conversions

• Campaign performance visualizations across different traffic sources

• Revenue attribution for each marketing channel and campaign

• AI-powered recommendations for optimizing landing pages and content

• Cross-session analysis to understand the full customer acquisition journey

Analyzing conversion funnels in Contentsquare

Impact quantification

Anyone can report on how many bugs they fixed. The teams that stand out are the ones who can show how those fixes improved conversion and revenue.

Dynatrace offers something they call ‘automatic business impact analysis’, but it’s limited to only showing the number of users affected by issues. 

Contentsquare goes beyond this with advanced impact quantification that lets you link any user behavior or bug to business outcomes and

• Calculate the exact revenue impact of any technical issue or UX problem

• Prioritize fixes based on business impact (like conversions or revenue), not just number of affected users

• Compare impact across different user segments to identify patterns

• Build stronger business cases for technical improvements

• Track the ROI of your optimization efforts

Impact Quantification in Contentsquare

And, thanks to Contentsquare’s integration with Dynatrace, you can also use Contentsquare to quantify the business impact of bugs spotted in Dynatrace.

Driving product growth and adoption

While Dynatrace ensures your product works as designed, Contentsquare helps you understand if it's working for your users. 

Our Product Analytics capabilities enable you to reduce churn and grow your user base by

• Tracking cross-session journeys and user paths to understand the complete customer experience

• Measuring feature adoption rates and usage patterns with built-in analytics

• Creating and analyzing user segments to uncover distinct behavior patterns

• Monitoring conversion funnels and identifying where users drop off

• Quantifying which features drive the most engagement and customer lifetime value

• Using Sense AI recommendations to improve product experiences

Tracking feature retention in Contentsquare

📢See it in action

Leading UK bank Natwest used Contentsquare to optimize their mortgage application journey. 

AI insights showed an issue with two input fields on the mortgage detail page. Session replays also revealed that many users got the same validation error when completing the form fields on mobile devices. 

The team were able to use these insights to add an auto-scroll feature that significantly increased conversion rates to the next step in the journey.

Combining qualitative and quantitative insights

While Dynatrace also offers session replay for technical investigation, Contentsquare connects replays directly to user feedback, behavior, and revenue impact so you understand not just what happened, but why and what to do next. 

Our comprehensive Voice of Customer capabilities enable you to

• Launch AI-powered surveys in seconds using 40+ templates or the AI survey generator

• Trigger targeted feedback collection based on specific user behaviors or journey stages, including after errors or failed actions

• Connect survey responses directly to session replays for complete context

• Conduct one-on-one user interviews to dive deeper into customer needs

• Run user tests to validate changes and identify usability issues

• Make sense of feedback at scale with AI reports and sentiment analysis

• Share feedback across teams to align on customer priorities

• Quantify the revenue and conversion impact of identified issues

Use Contentsquare to analyze feedback with AI at scale

By combining behavior analytics and direct user feedback, you’ll see what’s happening, understand exactly why users struggle, and know what to fix first to drive growth.

Survey results in Contentsquare

Why leading companies use Contentsquare and Dynatrace together

While both Dynatrace and Contentsquare identify technical issues, Contentsquare focuses on connecting technical problems and user behavior to business outcomes.

Even Dynatrace themselves use Contentsquare alongside their own platform to understand the performance impact of different user actions.

“We’re looking at behavioral data, but we’re taking into account the performance impact on that user behavior.” - Adam Russo, Insights Analytics Manager at Dynatrace

Here’s how you can use the Contentsquare and Dynatrace integration to grow more effectively.

Quantify lost business and prioritize fixes

Dynatrace shows how many users are affected by a bug or issue, but not how much it’s costing your business. Contentsquare bridges this gap by connecting Dynatrace's technical alerts to actual revenue impact, allowing teams to

• Calculate the exact revenue and conversion loss from technical problems

• Separate outliers from common issues that need immediate attention

• Prioritize fixes based on business impact rather than technical severity

A Contentsquare session replay link in Dynatrace

Reduce time-to-fix with cross-team collaboration

Dynatrace helps teams find and diagnose issues quickly. Combining it with Contentsquare reduces time-to-fix by aligning teams around impact, not opinions.

With Dynatrace and Contentsquare together

• Business teams flag issues with clear user and revenue impact

• Technical teams see which issues matter most before investing time in a fix

• Product teams validate whether fixes actually improved the experience

• Everyone works from the same context and impact metrics

The result: everyone spends less time debating priority and more time shipping the right fixes.

Is Contentsquare or Dynatrace better for your team?

Ultimately, the question isn't which platform is better—it's about how you can leverage the strengths of both platforms for maximum impact.

If you’ve read this far, you’ll know that Dynatrace excels at

• Application monitoring

• Technical diagnostics

• Infrastructure tracking

• Performance alerts

• Root cause analysis

But this leaves critical business questions unanswered, like

• Which issues have the biggest impact on revenue?

• Why do users abandon certain paths?

• How can we improve engagement?

• What content drives conversions?

The optimal solution: integrate Contentsquare and Dynatrace together to

• Connect technical and business metrics

• Use AI to turn signals into prioritized actions

• Enable proactive improvements

• Find and fix technical issues faster

• Prioritize improvements based on revenue impact

• Break down silos between technical and business teams

• Drive measurable business growth through better experiences

Ready to see which solution fits your team best? Take the 7-minute Contentsquare product tour to discover how we turn your data into growth-driving insights.