New York, NY – November 24th, 2025 – Contentsquare, a global leader in digital analytics, has signed a multi-year strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to scale insight and efficiency for customers across the entire digital ecosystem.
In today's digital landscape, customers interact with brands across an ever-expanding array of platforms and channels. According to McKinsey research, 65% of businesses say that customer insight should be a driver for transformational change, however just 23% say that their companies have already achieved this level of maturity. Nearly one-third of organizations lack the essential technology tools to develop and act on customer insights effectively. To bridge this gap, Contentsquare and AWS are collaborating to enhance customer experience analytics. By combining Contentsquare's comprehensive suite of CX solutions—including session replays, heatmaps, and journey analysis—with industry-leading cloud infrastructure and AI capabilities from AWS, we're allowing organizations to unlock faster insights, better decision-making, and an easier path to exceptional customer experiences.
The collaboration between AWS and Contentsquare shows what’s possible when you combine deep customer understanding with advanced cloud and AI technology. Together we’re making it easier for organizations to act on data, personalize experiences at scale, and unlock new levels of growth through experience.
As part of the agreement, Contentsquare will leverage AWS services — including Amazon Redshift and Amazon Bedrock — to accelerate AI innovation and expand the intelligence, scalability and automation of its platform. By integrating seamlessly with Amazon Redshift and Amazon Simple Storage Service (Amazon S3), Connect lets organizations combine Contentsquare’s behavioral insights with other data sources to power smarter decisions — whether it’s predicting churn, optimizing journeys or personalizing experiences. No custom APIs, no manual work — just a single connection that transforms experience data into action across the entire tech stack.
The result: an easier, scalable way for businesses to act on rich experience data—wherever it lives—while advancing toward a more intelligent, automated digital future.
Contentsquare will also deepen its use of AWS technologies to enhance Sense — a suite of AI-powered tools including Chat, which lets any team member ask questions and get answers from complex datasets — no technical skills needed. Chat is powered by the latest of Anthropic’s Claude series of large language models (LLMs) running on Amazon Bedrock.
With the Contentsquare platform and Sense, we're better at quantifying improvements and attaching key performance indicators (KPIs) to journeys. Sense has made analysis much faster. Giving it a prompt and waiting for two seconds for the answer is much easier than going through different segments and building the analysis step by step.
Through this SCA, Contentsquare is doubling down on its commitment to AWS Marketplace, making it even easier for organizations of all sizes to discover, try, and buy solutions that drive faster time to value. With this collaboration, Contentsquare is prioritizing AWS Marketplace even further - allowing businesses of all sizes to try and buy solutions across its portfolio and accelerating their time to value.
This strategic collaboration agreement with Contentsquare represents a significant milestone in our commitment to helping customers make informed decisions that improve the digital experiences of their users. By making Contentsquare’s powerful experience intelligence platform more accessible through AWS Marketplace, we’re enabling organizations of all sizes to leverage deep customer insights alongside our cloud and AI capabilities. This collaboration creates a seamless path for businesses to access, implement, and scale the solutions they need to deliver exceptional customer experiences and drive growth.
Find out more about Contentsquare’s partner ecosystem here.
About Contentsquare
Contentsquare is a leader in digital analytics, empowering businesses of all sizes with the insights they need to understand customers and deliver seamless experiences at scale. Its all-in-one experience intelligence platform provides rich and contextual insight into customer behaviors, sentiment, and intent, across all channels, helping businesses continuously deliver the right experience on web, mobile, and apps. More than 1.3M websites worldwide rely on Contentsquare’s AI-powered platform to grow their business, drive customer loyalty, and operate with greater efficiency in a constantly changing world. To learn more, visit www.contentsquare.com
![[Logo] CSQ - Favicon Circle](http://images.ctfassets.net/gwbpo1m641r7/3TtXqFCibupR1BU1WliUMk/ec866c9a074e71cb5f6401be7b220bdd/CSQ_-_Favicon_Circle.png?w=256&q=100&fit=fill&fm=avif)
Contentsquare has been in business for 13 years since its founding in Paris in 2012. We offer a complete understanding of customer experiences across all touchpoints, our platform is designed to help businesses understand how users interact with their websites and mobile applications.