Turning Data Into Action: Contentsquare Insight Meets Snowflake Intelligence

For years, our partnership with Snowflake has been built on one simple idea: make it easier for every business to understand its customers. With its strengths in cloud-based data storage and processing, Snowflake is a natural partner to Contentsquare, whose experience intelligence platform helps businesses understand and improve every customer interaction. Today, that idea takes a giant leap forward with the launch of Snowflake Intelligence, giving our customers new ways to explore, connect, and act on their data. Powered by natural language processing for first and third party data, Snowflake Intelligence accomplishes three essential things: democratization of data with enterprise-grade control, true 360° business intelligence, and accelerated data-powered decision making for everyone.

From integration to intelligence

Our collaboration with Snowflake has always been grounded in a shared belief: that data should be an enabler, not a barrier. Over 200 joint customers have already built smarter, faster workflows by integrating their Contentsquare data into Snowflake.

With Snowflake Intelligence, we’re taking the next step in that journey — helping businesses turn integrated data into intelligent action.

For our customers, this means:

• Faster insights: No more waiting on data teams to generate reports.

• Smarter collaboration: Marketing, product, and operations can finally work from the same data story.

• Greater impact: See how every digital initiative connects to business outcomes, from profitability to inventory to loyalty.

Hundreds of our shared customers already use Contentsquare Data Connect to bring their digital experience analytics into their Snowflake environment, which has allowed teams to unify their behavioral, transactional, and operational data in one place. But until now, getting insights from all that data often meant writing complex queries or relying on specialized teams.

Snowflake Intelligence changes that. Built on powerful generative AI and data automation capabilities, Snowflake Intelligence lets anyone in the business ask natural language questions about both structured and unstructured data and get trusted, actionable answers in seconds. Additionally, it supports the creation of “agents” that automate insight generation and can trigger actions across systems. 

It’s not just about visualizing dashboards; it’s about having real-time conversations with – and understanding of  – the entire business. 

One question, endless context

Here’s where the magic happens for Contentsquare users.

Until now, Sense, Contentsquare’s AI assistant, has helped teams explore digital experience data by simply asking natural language questions like “Which pages are causing frustration for our users?” or “Where are customers dropping off during checkout?”

With Snowflake Intelligence, that same level of intuitive interaction using plain language extends beyond an organization’s digital experience data — to every dataset inside the Snowflake platform.

Imagine asking:

“How did our latest campaign perform — and what was its impact on stock levels and profitability?”

Or:

“Show me the spike in call center volume last week and how it correlates with help article interactions on our mobile app"

Or even:

“What percentage of online credit card sign-ups failed the offline credit check and how many accepted an alternative product?” 

These are no longer questions that only the analytics team can answer. They’re questions anyone across the organization can ask — and get instant, reliable answers.

Data democratization, finally done right

Every company talks about breaking down data silos. Few actually do it.

By combining the behavioral depth of Contentsquare data with the breadth of Snowflake’s enterprise data cloud, Snowflake Intelligence empowers CSQ customers with a 360° view of the business. And because it’s a platform designed for everyone — marketers, merchandisers, product managers, and executives — there’s no need to know SQL or depend on analysts to make smart decisions, fast.

At the same time, it’s built with the enterprise-grade security, transparency, and governance that businesses need to trust every insight. You can explore your data freely while keeping full control over how it’s accessed, shared, and used. 

It’s democratizing data across the organization, with complete peace of mind. 

Why this matters now

The experience economy is evolving fast. Customer journeys span websites, apps, conversations, call centers, loyalty programs, and physical stores — and each of these touchpoints generates mountains of data.

But data alone isn’t value. Insight is.

And the real competitive edge today lies in how quickly organizations can connect the dots between customer experience, business decisions, and outcomes. Did that new product page design drive higher conversion? How did it impact product returns? Did it change call center volume?

Snowflake Intelligence, powered by Contentsquare Data Connect, lets you answer those questions in seconds. More importantly, it empowers everyone on your team to be curious and analytical without needing technical expertise.

Where to start

If you’re already using Contentsquare Data Connect, your Contentsquare data is ready to power Snowflake Intelligence today. From there, it’s as simple as starting to ask questions — the kind that drive growth, improve experiences, and bring teams closer to the customer.

Because when everyone in your business can talk to data — and get clear, contextual answers — the questions you ask become the start of real transformation.