NEW YORK, October 23, 2025, 9am ET – Contentsquare, a global leader in digital analytics, announced today that it has completed its acquisition of Loris, a leading conversation intelligence platform. This acquisition brings together two innovative companies with one shared goal: to give business leaders a deeper, more accurate view of the full customer journey, from click to conversation.
Contentsquare previously announced it had entered an agreement to acquire Loris on July 30, 2025. By capturing the richest source of customer feedback and support interactions, Loris adds a critical new intelligence layer to Contentsquare’s digital analytics, bridging traditional web journeys and human and AI-powered conversations.
“Customer experience is shifting fast, and conversations are becoming an essential part of how people interact with businesses,” said Jonathan Cherki, CEO & Founder, Contentsquare. “With Loris, we’re giving our customers the capabilities they need to lead this transformation — to understand and optimize conversations, and connect them to the broader digital journey. It’s not just about improving support: it’s about giving brands the competitive edge in a world where conversations are the next frontier of customer experience.”
"AI agents and effortless brand engagement are unleashing a conversation revolution. The companies that harness this conversational intelligence will win in this new world," said Etie Hertz, CEO of Loris. "That’s the most exciting aspect about combining Loris and Contentsquare, the ability to connect digital interactions, AI responses, and customer conversations seamlessly with real business outcomes like satisfaction, retention, and lifetime value. This predictive intelligence can transform how businesses understand and optimize their customer experience."
Founded in France in 2012, Contentsquare has grown into a digital experience analytics leader that empowers global businesses to deeply understand how customers interact with their websites and apps. In 2023, the strategic acquisition of the product analytics platform Heap significantly extended Contentsquare's capabilities, enabling the company to unify the customer journey and deliver a richer, more complete view of the digital experience. Today, Contentsquare serves more than 1.3 million websites worldwide, including 3,000 enterprise and mid-market brands.
Founded in the US in 2018, Loris is a conversation intelligence platform that transforms customer service interactions into actionable business intelligence for support, product, and CX teams. By combining proprietary AI models and large language models, Loris uncovers why customers reach out, how they feel, and what's driving churn or loyalty, helping brands spot emerging issues, reduce friction, and make smarter decisions across all channels and agent types.
About Contentsquare
Contentsquare is a leader in digital analytics, empowering businesses of all sizes with the insights they need to understand customers and deliver seamless experiences at scale. Its all-in-one experience intelligence platform provides rich and contextual insight into customer behaviors, sentiment, and intent, across all channels, helping businesses continuously deliver the right experience on web, mobile, and apps. More than 1.3M websites worldwide rely on Contentsquare’s AI-powered platform to grow their business, drive customer loyalty, and operate with greater efficiency in a constantly changing world. To learn more, visit www.contentsquare.com
About Loris
Loris helps customer-obsessed brands turn everyday support conversations into better decisions. Proven on more than half a billion interactions, our proprietary AI models uncover the real reasons customers reach out, how they feel, and what’s driving churn or loyalty – across all channels and both human and AI agents. From spotting emerging issues to uncovering contact issues to flagging churn signals, Loris makes it easier to act on what your customers are already telling you. Used by eCommerce, fintechs, marketplaces, healthcare, and other leading brands, Loris has been the focus of a Harvard Business School case study and was recognized as a Gartner Cool Vendor in Customer Service Technology. Learn more at www.loris.ai.
Contentsquare has been in business for 13 years since its founding in Paris in 2012. We offer a complete understanding of customer experiences across all touchpoints, our platform is designed to help businesses understand how users interact with their websites and mobile applications.