Top finance executive joins digital analytics leader to support company’s next phase of growth; outgoing CFO Benoît Fouilland Joins the Board of Directors and will lead the establishment of an Audit Committee
New York, NY, November 11/19 2024, 9am ET –– Contentsquare, a global leader in Digital Analytics, today announced the appointment of Marcela Martin as Chief Financial Officer (CFO).
I am delighted to welcome Marcela Martin as Chief Financial Officer. With over three decades of leadership experience, she has a proven track record of scaling major global companies, her expertise in guiding companies to key corporate milestones will be invaluable as we continue on our journey of growth and innovation.
Marcela brings more than 30 years of executive leadership in finance, tech and media. Prior to joining Contentsquare, she served as President of Buzzfeed Inc., a global leader in digital media. She also held Chief Financial Officer roles at Booking.com and Squarespace, where she led the company through its initial public offering (IPO). Before that, she spent three years as Executive Vice President, CFO, and Chief Administrative Officer at National Geographic Partners and held numerous leadership roles at Fox International Channels, including as Executive Vice President and CFO, during an 18-year tenure.
Marcela serves on the board of Chegg (NYSE: CHGG) and Cvent, and previously served on the board of Avalara (NYSE:AVLR).
I’m truly impressed by the innovation that has been coming out of Contentsquare and by the company’s trajectory of the past few years. Contentsquare is redefining the analytics market and completely changing the game for customer understanding with its AI-powered platform, and I’m thrilled to be joining the company at such a transformative moment. I look forward to playing a role in scaling the company and maximizing its potential as we lead the charge in advancing customer experience intelligence.
Originally from Argentina, Martin graduated from the University of Morón with a degree in accounting, and received an MBA from the University of Liverpool.
In August 2024, Contentsquare was named for the second time to the Forbes Cloud 100, the definitive ranking of the top 100 private cloud companies globally. In June, the company launched its new AI-powered Experience Intelligence platform, combining the strengths of Contentsquare, Heap and Hotjar — acquired in 2021 and 2023 respectively. In November, it unveiled powerful new AI use cases designed to enhance efficiency for digital marketing, product and tech teams, along with flexible purchasing options to meet the needs of businesses of all sizes.
Contentsquare’s outgoing CFO, Benoit Fouilland, steps down from his executive role effective end of November, and will join the company’s Board of Directors. Fouilland will lead the establishment of an Audit Committee as part of the evolved Board governance.
About Contentsquare
Contentsquare is a leader in digital analytics, empowering businesses of all sizes with the insights they need to understand customers and deliver seamless experiences at scale. Its all-in-one experience intelligence platform provides rich and contextual insight into customer behaviors, sentiment, and intent, across all channels, helping businesses continuously deliver the right experience on web, mobile, and apps. More than 1.3M websites worldwide rely on Contentsquare’s AI-powered platform to grow their business, drive customer loyalty, and operate with greater efficiency in a constantly changing world. To learn more, visit www.contentsquare.com
Contentsquare has been in business for 12 years since its founding in Paris in 2012. We offer a complete understanding of customer experiences across all touchpoints, our platform is designed to help businesses understand how users interact with their websites and mobile applications.