Contentsquare And Shopify Partner To Deliver AI-First Insights Across The Entire Customer Journey

Contentsquare brings AI-driven customer understanding to Shopify’s global commerce ecosystem 

New York, December 17th, 2025 — Contentsquare, a leader in AI-first digital analytics, today announced a new partnership with Shopify, the leading global commerce platform, to deliver complete customer experience visibility across the entire ecommerce journey—from first click to checkout. 

The combination of Shopify’s commerce platform and Contentsquare’s granular behavioral insights gives businesses an end-to-end view of the customer experience—from first interaction through post-purchase. Teams across ecommerce, product, and marketing can now pinpoint what drives conversions, what slows customers down, and where to prioritize optimization for maximum impact. 

Shopify gives brands the foundation to grow, and Contentsquare shows them how to make every customer interaction count. With this partnership, teams finally get full visibility into the moments that drive revenue — and the ones that create friction — so they can fix issues faster and deliver the kind of shopping experience customers actually come back for.

Jean-Christophe Pitié

Chief Marketing and Partner Officer at Contentsquare

With Contentsquare and Shopify Plus, Enterprise brands can now:

• See entire journeys: Visualize how shoppers browse, search, and move across product and category experiences. 

• Find root causes: Use AI to detect obstacles across the journey and quantify their impact on revenue. 

• Increase product performance: Understand how placement, merchandising, and cross-sell strategies affect engagement and sales. 

• Strengthen A/B testing: Identify the highest-value experiments to run and uncover why a version wins. 

• Boost loyalty: Fine-tune engagement strategies to improve retention and repeat purchasing. 

Easy installation and automatic data capture 

The new Contentsquare Shopify Partner app enables data collection and visualization in just a few clicks—no tagging plans, engineering work, or custom pixel workarounds required. This enables the full Contentsquare experience across the entire checkout flow, including: 

• Session Replay - lets teams watch key customer sessions to see exactly where shoppers struggle or drop off in the checkout flow 

• Heatmaps - show which parts of a page customers engage with (or ignore), helping teams optimize layout, content and calls to action 

• Zoning - automatically breaks each page into individual elements so teams can measure performance at a granular level and spot what drives clicks or hesitation 

• Performance, error, and frustration signals - surface technical issues and friction impacting revenue, from slow-loading steps to broken elements 

• AI-powered insights and recommendations - flags the biggest opportunities to improve the shopping experience and tells teams exactly where to focus to drive conversion and reduce drop-off 

Brands also benefit from all Contentsquare experience analytics features across the rest of their storefront, including experience monitoring, user lifecycle analysis, and voice of customer capabilities.

About Contentsquare 

Contentsquare is a leader in digital analytics, empowering businesses of all sizes with the insights they need to understand customers and deliver seamless experiences at scale. Its all-in-one experience intelligence platform provides rich and contextual insight into customer behaviors, sentiment, and intent, across all channels, helping businesses continuously deliver the right experience on web, mobile, and apps. More than 1.3M websites worldwide rely on Contentsquare’s AI-powered platform to grow their business, drive customer loyalty, and operate with greater efficiency in a constantly changing world.

About Shopify 

Shopify is a leading global commerce company that provides essential internet infrastructure for commerce, offering trusted tools to start, scale, market, and run a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customization, reliability, and security, while delivering a better shopping experience for consumers online, in store, and everywhere in between. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Estée Lauder, Aldo, BarkBox, BevMo, Carrier, David’s Bridal, JB Hi-Fi, Mejuri, Meta, SKIMS, Supreme, and many more.