4.7
on G2
4.7
on Gartner

Why Choose Contentsquare over Amplitude?

Only Contentsquare captures every cross-platform journey, pinpoints friction with data science, and cues session replays of key moments—giving you the full picture with an all-in-one solution that combines Experience Analytics, Monitoring, and Voice of Customer on top of product analytics. Amplitude is primarily product analytics.

The sticking point with Amplitude is the never-ending battle between product and engineering. With Contentsquare, it’s just a half-day for an engineer to install, and then I can answer my questions from that point by myself.

Lane Zimmerman
Product Manager, Indigo
Summary

The right platform depends on your goals

  • Trying to find the best product analytics tool? Contentsquare gives you a more complete data set, faster answers, and lower maintenance.

  • Already have Amplitude and want to dig deeper? Many organizations who are using Amplitude add Contentsquare’s Experience Analytics to understand the "why" behind the numbers.

  • Need a broad understanding of digital experiences? Contentsquare gives you all the tools you need, including Error Analysis, User Tests, and Heatmaps.

Asset — Comparison > Amplitude - Onboarding flow

How well do the platforms show you what customers are experiencing?

Both Amplitude and Contentsquare help businesses analyze journeys to find trends in what users are doing. With Contentsquare, you get additional tools that help you understand why—like Zone-based Heatmaps that analyze individual page elements.

Image — Contentsquare Logo -Black
Icon — Checkmark
Replay individual sessions
Icon — Checkmark
Visualize on-page interactions with heatmaps
Icon — Checkmark
Capture and analyze the full user experience
Icon — Checkmark
See the entire customer journey
Icon — Checkmark
Understand how user behaviors affect key outcomes
Conversion, acquisition, and return on investment metrics
Icon — Checkmark
Analyze how individual page elements affect outcomes
Asset - Amplitude logo
Icon — Checkmark
Replay individual sessions
Icon — Cross
Visualize on-page interactions with heatmaps
Icon — Cross
Capture and analyze the full user experience
Icon — Checkmark
See the entire customer journey
Icon — Checkmark
Understand how user behaviors affect key outcomes
Icon — Cross
Analyze how individual page elements affect outcomes

How well do the platforms help you troubleshoot errors and friction?

Amplitude has the ability to detect anomalies in data, which could help businesses track down technical issues. But only Contentsquare offers tools dedicated specifically to finding errors, frustration, and site performance issues.  

Image — Contentsquare Logo -Black
Icon — Checkmark
Detect errors and bugs
Icon — Checkmark
Find where users are most frustrated
Icon — Checkmark
Analyze speed with real user monitoring (RUM)
RUM helps you identify long-term trends in how users experience your website or app
Icon — Checkmark
Analyze speed with synthetic monitoring
Synthetic monitoring allows you to proactively monitor key pages and workflows to identify issues before users are impacted.
Asset - Amplitude logo
Icon — Checkmark
Detect errors and bugs
Icon — Cross
Find where users are most frustrated
Icon — Cross
Analyze speed with real user monitoring (RUM)
Icon — Cross
Analyze speed with synthetic monitoring

How well do the platforms help you get input and feedback from real people?

While Amplitude can create basic surveys, it doesn’t offer feedback collection, user testing, or user interviews. Contentsquare gives you more ways to hear from your audience, so you can make informed decisions on what to build, improve, and communicate.

Image — Contentsquare Logo -Black
Icon — Checkmark
Surveys
Icon — Checkmark
Feedback collection
Icon — Checkmark
User interviews
Icon — Checkmark
User testing
Icon — Checkmark
Integration with 3rd party Voice of Customer tools
Asset - Amplitude logo
Icon — Checkmark
Surveys
Icon — Cross
Feedback collection
Icon — Cross
User interviews
Icon — Cross
User testing
Icon — Checkmark
Integration with 3rd party Voice of Customer tools
Product Analytics

How well do the platforms analyze cross-platform, multi-session journeys?

Contentsquare and Amplitude both have similar product analytics abilities, but Amplitude only tracks what engineers tell it to. In contrast, Contentsquare automatically tracks every action users take, so you can analyze anything they do at a later date.

Image — Contentsquare Logo -Black
Icon — Checkmark
Analyze multi-session journeys
Icon — Checkmark
Ask AI to analyze your data
Icon — Checkmark
Auto track with retroactive analysis
Icon — Checkmark
View feature engagement stats
See which features are used most so you can prioritize your roadmap
Icon — Cross
Give users onboarding guidance
Show on-screen tips and instructions that guide users through your app
Asset - Amplitude logo
Icon — Checkmark
Analyze multi-session journeys
Icon — Checkmark
Ask AI to analyze your data
Icon — Cross
Auto track with retroactive analysis
Icon — Checkmark
View feature engagement stats
Icon — Checkmark
Give users onboarding guidance
Contentsquare vs. Amplitude data capture

Contentsquare captures everything, with no manual configuration required

Both platforms have great analytics capabilities, but only Contentsquare gives you fast, practical insights from day one.

Use Case
Image — CSQ Logo - Red
Amplitude
Auto capture the complete picture
Very Strong
Answer anything
Very Strong
No manual configuration needed
Very Strong
Summary

Only Contentsquare provides the combination of:

  1. An all-in-one platform. Instead of using multiple tools, get Experience Analytics, Voice of Customer, Product Analytics, and more in one place.

  2. Automated data capture. Easily uncover behavioral insights for both websites and apps, including all user behaviors and interactions.

  3. The full picture. Contentsquare looks beyond what customers are doing to give you a fuller understanding of digital experiences, including frustrations and their root causes.

  4. Flexible subscription options. Pay just for what you need and update your subscription as your needs change.

Comparison Last updated: Q1 2025