Website usability survey templates

Is your user interface inviting users to interact with your product, app, or website? Does it help them navigate toward what they need?

If you see them fulfilling desired actions, such as making a purchase, you can say your product is serving its purpose. But another way to understand if your website usability is up to par is to ask users directly. Whether it’s a website or a B2B product, usability surveys help you get the insights you need to refine your design and turn frustration into seamless interactions.

Use our pre-built survey templates to hear from your users—and optimize their journey.

Website vs. B2B usability surveys: what’s the difference?

Before we go any further, let’s break down the main difference between the two survey types:

• A website usability survey measures how easily your prospective and existing customers use your website. It’s designed to monitor the gap between your site and people’s goals, needs, and mental models.

• A B2B usability survey measures how well a product fits users’ needs and how easy it is to use. It stems from the UMUX Lite framework developed by Intel that assesses effectiveness, efficiency, and satisfaction. You can use this test as a user experience (UX) gauge and further investigate any improvement opportunities. 

Website vs. B2B usability surveys: how their insights differ

While both surveys focus on usability, the insights they provide cater to different goals:

• Website usability surveys reveal how users experience your site’s content, design, and navigation. They highlight what visitors like, the frustrations they face, and whether your site works well on mobile. 

• B2B usability surveys uncover whether users are satisfied with existing features, how intuitive the product feels, and whether different user segments experience usability differently. This insight helps refine workflows, reduce friction, and ensure adoption across teams.

Contentsquare’s template gallery helps you create website and B2B usability surveys in seconds 💡 Pro tip: Contentsquare’s Surveys tool lets you fully customize your surveys to make them your own. You can:

• Tweak each question in the template or add your own

• Change the color scheme (get more color options with our growth plan)

• Opt-in to on-site user targeting

• Select how often users see the survey

• Choose where to receive responses

• Pick from full-screen, pop-up, or external link surveys

Use Contentsquare’s Surveys tool to create the type of survey that best fits your needs 

How to set up a website or B2B usability survey with Contentsquare

Getting started with the website or B2B usability survey is super quick and easy. You just have to follow the steps below:

1. Navigate to Surveys in Contentsquare from the left-hand menu

2. Click ‘New Survey’ in the upper-right corner

3. Choose to start from scratch or use one of 40+ templates—like the website or B2B usability template—then customize it as needed

Once set up, your survey is ready to send to customers and start gathering valuable insights.

📌 Reminder: ensure the Contentsquare tag is installed on your site, allowing you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the website or B2B usability survey to users on a certain page. It’ll also mean you’ll be able to access all of Contentsquare’s existing features.

Don’t worry, installing the tag won’t slow your website down. And it doesn’t cost you anything (our free plans are free forever). To set up your full Contentsquare account and install the tag, follow these steps, or simply use the Contentsquare and Google Tag Manager integration.

FAQ on website usability survey templates