Product feedback survey template: your shortcut to understanding user needs

Feedback isn’t just nice to have—it’s your product’s lifeline.

It tells you if your features are hitting the mark, surfaces those annoying bugs nobody spotted, and points the way to what you should build next. But here’s the kicker: gathering honest, reliable feedback at scale? That’s a beast.

Enter the product feedback survey template—your secret superpower. This ready-to-roll set of questions cuts through the noise to deliver crystal-clear insight on what your users really think. No guesswork, no complicated setup. Just create your account, hit send, and watch the insights roll in.

Because building something people love starts with actually listening to them. With this survey, you'll learn:

1. How positive or negative your users feel

2. What’s needed to improve the product experience

3. If your product is viewed as innovative

What does a product feedback survey reveal?

Product feedback surveys are the backbone of product evolution—but only when designed and timed right. Simply asking “Did you like it?” at random won’t cut it. To get feedback that actually moves the needle, you need to tap into the user’s mindset during critical moments in their journey—when confusion, excitement, or hesitation naturally arise. This real-time context turns vague opinions into specific insights you can act on.

Here’s what truly effective product feedback surveys reveal:

• Feature adoption vs. friction points: by linking survey triggers to key product actions, you discover which features users love and which frustrate or confuse them—directly flagging UX issues that analytics alone can’t catch

• Unseen bugs and workarounds: users often develop hidden workarounds for bugs or design flaws. Smart surveys help uncover these workarounds by asking open-ended questions right after those problem areas.

• User intent and motivation: beyond what users do, surveys capture why they do it—highlighting motivations, doubts, and unmet needs that inform smarter product decisions

• Prioritizing roadmap with data, not gut feelings: gathering feedback continuously helps you quantify user demand for features, enabling you to prioritize updates based on real user value, not internal guesswork

• Reducing churn by addressing pain points early: spotting dissatisfaction early through targeted feedback lets you fix issues before they cause users to leave, improving retention and lifetime value

But here’s the secret: the survey’s timing, placement, and question design are just as important as what you ask. Interrupt users at the wrong moment, and you get noise. Ask the wrong questions, and you get silence—or worse, misleading answers.

To maximize impact:

• Trigger surveys after specific actions or at drop-off points

• Mix quantitative scales with open-ended questions for richer insights

• Keep it short but precise—respect your user’s time while digging deep

• Use iterative surveys to track how feedback evolves after product changes

💡Pro tip: Contentsquare’s Surveys tool lets you fully customize your surveys to make them your own. You can

• Tweak each question in the template or add your own

• Change the color scheme (more colors available on our growth plan)

• Pick between full-screen, pop-up, or external link surveys

Choose the perfect type of survey that best fits your needs with Contentsquare’s Surveys tool

3 questions you’ll be able to answer

Here are the 3 questions you’ll be able to answer after launching a successful product feedback survey:

1. What’s needed to improve the product experience? 

Too often, we focus on hitting business goals, rather than improving the user experience. With the product research survey, you’ll learn the improvements you can make that enhance UX without sacrificing your business goals.

2. Is your product innovative enough?

Fierce competition is natural for most high-growth products. To keep customers happy you’ll have to ensure you’re developing at a pace that customers expect. But what pace is right? This product research survey template asks users directly if they think your product is innovative enough. This gives you a sense of how your product is perceived and helps you measure how perception changes over time. 

3. Is your product good value for money? 

Your product’s perception is always affected by its cost. To learn if your users are happy with the amount they’ve spent, you can use this product research survey template. It asks users how they’d rate the value of money from 1 (terrible value) to 5 (great value). This helps you figure out how your product is performing and if your pricing strategy is right.

An example of a Contentsquare product feedback survey template

How to set up a product feedback survey for free in seconds

Getting started with Contentsquare’s product feedback survey is fast and easy. 

1. Navigate to Surveys in Contentsquare from the left-hand menu

2. Click ‘New Survey’ in the upper-right corner

3. Choose to start from scratch or use one of 40+ templates—like the product feedback template—then customize it as needed

Once set up, your survey is ready to send to customers and start gathering valuable insights.

📌 Reminder: ensure the Contentsquare tag is installed on your site. This tracking code allows you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the product feedback survey to users on a certain page. It’ll also mean you’ll be able to access all of Contentsquare’s existing features.

Don’t worry, installing the tag won’t slow down your website. And it doesn’t cost you anything (our free plans are free forever). To set up your full Contentsquare account and install the tag, follow these steps, or simply use the Contentsquare and Google Tag Manager integration.

FAQs about the product feedback survey template