Feeling overwhelmed by an endless list of feature requests and unsure where to start? You’re not alone—every product team has to balance limited resources. That’s why it’s so important to prioritize features that not only add value for your users but also align with your company goals. One of the best ways to do this is by using a feature prioritization survey.
Ready to start? With our ready-to-launch feature prioritization survey template, you can gather insights in seconds. Want to tweak the questions or add your own? You’ve got that option too. Just follow the simple steps below to get everything set up and start prioritizing the features that will keep your users happy.
With this survey, you'll learn to:
Build product features that meet users’ needs
Separate the ‘need to haves’ and the ‘nice to haves’
Make confident feature decisions
Motivate your product team to prioritize brilliantly
Benefits of the feature prioritization survey
There’s no better way to validate assumptions than by gathering direct feedback from your users. It also helps you steer clear of personal biases when making those tough product decisions.
Whether you’re releasing a new feature or upgrading an existing one, use this survey to shed light on the opportunities (what users find important) and identify gaps (what they think is undeveloped).
It allows you to optimize your feature prioritization decisions to delight customers and attain business goals. You can also ensure you’re investing resources in the right features, earning stakeholder approval.
Create a feature prioritization survey with Contentsquare in seconds When to use it
Contentsquare’s Surveys tool enables you to spot urgent issues and eliminate user pain points. Specifically, the feature prioritization survey works best when testing concepts or while evaluating your recently released product, website, or app.
Contentsquare lets you customize your feature prioritization surveys to make them fully your own. You can:
Tweak each question in the template or add your own
Pick from full-screen, pop-up, or external link surveys
Opt-in to on-site user targeting
Select how often users see the survey
Choose where to receive responses
Change the color scheme (more color options with our growth plan)
Get started with the feature prioritization survey
Creating a feature prioritization survey is super quick and intuitive.
Contentsquare comes fully armed with a gallery of tried-and-tested survey templates
If this is your first time using Contentsquare:
Go to Surveys in Contentsquare from the left-hand menu
Click ‘New Survey’ in the upper-right corner
Choose to start from scratch or use one of 40+ templates—in this case, the feature prioritization template—then customize it as needed.
Once set up, your survey is ready to send to customers and start gathering valuable insights.
📌 Reminder: ensure the Contentsquare tag is installed on your site. It allows you to host the survey live on your site rather than an external URL. This is useful if you want to place the feature prioritization survey to users on a certain page. It’ll also mean you’ll be able to access all of Contentsquare’s existing features.
Fear not, installing the tag won’t weigh your website down or cause any lags. Plus, it won't cost you a dime! (Our plans are free forever). To set up your full Contentsquare account and install the tag, follow these steps, or simply use the Contentsquare and Google Tag Manager integration.