What are demographics?

Demographic analysis is the study of a population, based on factors such as age, race, and occupation.

Can I edit Contentsquare’s demographics survey?

Yes. The online survey template comes pre-populated with our expert-built questions, but you’re free to edit them to fit your needs.

Can I add more questions?

Absolutely. There’s no limit on the number of questions you can add to the customer satisfaction survey.

How long will this survey stay active?

Once you’ve set up the account, we’ll keep the customer satisfaction survey live for as long as you need.

Where will people answer the survey?

Every Contentsquare survey has a unique URL where people can answer your questions, or the survey can be integrated with your website as a pop-up or clickable button. You can also trigger Contentsquare’s surveys on your site so that they appear when users complete a certain action or visit a particular page.

Do you have any other survey templates?

Of course. In addition to the customer satisfaction survey, we have other survey templates available, like an NPS template and an exit-intent template.

Yes! Contentsquare’s free plan allows you to set up 3 free surveys, including this one and 2 more from our template library.

What benefits do I get with a paid plan?

All of our paid plans come with unlimited surveys plus dozens of other benefits, like customizable branding and colors and additional access to Contentsquare Heatmaps, Funnels, and Journey Analysis tools. Learn about our pricing plans here.

Demographics Survey Template

Head to any business seminar and you’ll likely hear the same lesson: to sell more, you need to learn more about your target audience.

But that advice only works if you know where to start. Demographics surveys are one of the easiest ways to build a clear picture of your customers—where they live, what they do, how old they are, and more. This kind of data gives crucial context into user behavior and helps you spot trends that matter.

Is your product resonating more with students or working parents? Are your high-intent users mostly based in a specific region? Are you speaking your customers’ language—literally and figuratively?

Demographics surveys help you gather essential data points that fuel better targeting, smarter messaging, and more tailored product experiences without having to rely on guesswork.

With this survey, you'll learn:

What your target audience does for a living
How much they make
The industry they work in
How big their company is

Use Contentsquare Surveys to gather demographic data that fuels smarter decisions.

Get started

Better understand your target customer

The very best businesses deeply understand their customers. They take the time to speak to them, learn who they are, and discover what they need. But for those of us who are new to this, figuring it all out can be daunting. Demographics surveys are a great place to start.

Demographic insights help you better understand the background characteristics of your target audience. After asking demographic questions in surveys, you’ll be able to see demographic information about current and potential customers at scale.

For example, use demographics surveys to better understand your website visitors by asking questions like, “What best describes your role?”

[visual] survey demographics - stock image

This helps you better understand who’s visiting your website so you can tailor your site’s content to that demographic. However, one question won’t be enough to truly understand your audience, so you have to ask a number of other demographic questions.

3 questions you’ll be able to answer

Here are the 3 questions you’ll be able to answer after launching a successful demographics survey:

1. Is my target audience changing over time?

One of the key insights a demographics survey can give you is whether your target audience is shifting over time. Are you attracting the same type of visitors you were last year? Or is your product starting to resonate with a different group? Tracking these changes helps you stay aligned with your users and keep your messaging, product, and marketing relevant.

2. Where is my most valuable audience?

To grow, many businesses attempt to identify their ideal customer profile (ICP)—-the group of customers who are most profitable for your business. To figure out who your ICP is, you’ll need to start with demographics. This survey template will help you discover who your customers are. Cross-reference the results with your internal customer-revenue data to identify high-value customers.

3. Which industries purchase your products the most?

For B2B companies, determining your core industries helps you prioritize your sales team and website content. This demographic survey template will reveal which industries your most valuable customers are in.

Surveys - how do you use our product — A survey example with both quantitative and qualitative questions

An example of a Contentsquare demographics survey

💡 Pro tip: use Contentsquare’s Surveys tool to replicate the above demographics survey. It comes packed with all the questions you need. What’s more, the template is fully customizable, meaning you can change the question order, add your questions, and tweak the design.

Choose the perfect type of survey that best fits your needs with Contentsquare’s Surveys tool

How to set up a demographics survey with Contentsquare in seconds

Getting started with Contentsquare’s demographics survey is fast and easy.

Navigate to Surveys in Contentsquare from the left-hand menu
Click ‘New Survey’ in the upper-right corner
Choose to start from scratch or use one of 40+ templates—like the demographics template—then customize it as needed

Once set up, your survey is ready to send to customers and start gathering valuable insights.

📌 Reminder: ensure the Contentsquare tag is installed on your site. This tracking code allows you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the demographics survey to users on a certain page. It’ll also mean you’ll be able to access all of Contentsquare’s existing features.

Don’t worry, installing the tag won’t slow down your website. And it doesn’t cost you anything (our free plans are free forever). To set up your full Contentsquare account and install the tag, follow these steps, or simply use the Contentsquare and Google Tag Manager integration.