Beta testing survey template: learn what your testers really think about your product experience

Getting a new product out there is chaotic enough. The last thing you need is to launch blind—crossing your fingers and hoping users get it. Early feedback cuts through the noise. It shows you what’s clunky, what clicks, and what you’ve totally missed.

But let’s be honest: asking for feedback can feel like shouting out into the void. That’s why the beta testing survey template exists. It’s sharp, to the point, and built to squeeze real insight from real users.

You’ll find out what early adopters love, what’s broken, and what needs a total rethink—before the rest of the world sees it. No hand-wavy opinions. No vague ‘It’s fine’ responses. Just honest, useful data to shape what’s next.

With this survey, you'll learn:

1. How satisfied users are with your product

2. What they like most about your product

3. Which part of the product they disliked

4. If your latest prototype delivers value

Always start with feedback

Airbnb famously struggled to grow its business when it first launched.

The service had a reasonable number of hosts and some customers were coming to the site, but growth wasn’t fast enough. To learn why, Airbnb surveyed some of their beta users. 

They discovered something they didn’t expect. The reason many first-time customers didn’t pick Airbnb was that the photos on the site were of poor quality. These pictures did an awful job of selling the apartments, meaning users didn’t want to stay. Airbnb never considered this—they assumed it was down to pricing, UX design, or some other similar issue. After encouraging hosts to take better pictures, bookings soared. 

Learning from your beta customers is vital if you want to grow your business. To help, we’ve put together this beta feedback survey template. 

Vegan delivery service allplants used a survey to better understand their early customers. 

They launched a survey and asked their website visitors a simple yes or no question: “Is there anything preventing you from trying allplants?”

This allowed the team at allplants to identify the barriers preventing conversions. After answering “Yes,” visitors can add a short comment to share any concerns they have. If they choose “No,” they’re asked a follow-up question about whether they were able to find what they were looking for. 

Because once you’ve got that beta input, you’ll be in a much better place to move forward with the launch.

💡 Pro tip: use Contentsquare Surveys to replicate the above beta testing survey. It comes packed with all the questions you need. What’s more, the template is fully customizable, meaning you can change the question order, add your questions, and tweak the design.

3 questions you’ll be able to answer with the beta testing survey template

Here are the 3 questions you’ll be able to answer after launching a successful beta testing survey:

1. How satisfied are my beta users?

It’s very common for beta testers to experience problems with your product. Capturing this feedback fast is important as it’ll help you iron out any potential problems before a full launch. That’s why this beta testing feedback survey asks users how satisfied they are with your product. It gives users a chance to share their frustrations. 

2. What do beta users like most? 

When you’re developing a new product, you might struggle to determine what your core USP is. What’s the thing that differentiates you from others? What would make a customer pick you over the competition? Asking beta-testers what they like most can help you better understand what your strengths are. Equipped with this insight, you can tweak your marketing and your messaging to better position these strengths. 

3. Is the latest prototype an improvement? 

In the beta phase of product development, you’ll probably launch dozens of small enhancements quickly. You’ll want to know if each improvement is having a positive impact, or if a recent improvement actually made the user experience worse. With this beta survey, you’ll be able to compare feedback over time to see which of your recent improvements had the greatest impact. 

How to set up a beta testing survey with Contentsquare in seconds

Getting started with Contentsquare’s beta testing survey is fast and easy. 

1. Navigate to Surveys in Contentsquare from the left-hand menu

2. Click ‘New Survey’ in the upper-right corner

3. Choose to start from scratch or use one of 40+ templates—like the beta testing template—then customize it as needed

Once set up, your survey is ready to send to customers and start gathering valuable insights.

📌 Reminder: ensure the Contentsquare tag is installed on your site. This tracking code allows you to host the survey live on your site rather than via an external URL. This might be useful if you want to show the beta testing survey to users on a certain page. It’ll also mean you’ll be able to access all of Contentsquare’s existing features.

Don’t worry, installing the tag won’t slow your website down. And it doesn’t cost you anything (our free plans are free forever). To set up your full Contentsquare account and install the tag, follow these steps, or simply use the Contentsquare and Google Tag Manager integration.

FAQ on beta feedback survey templates