Hotjar’s next chapter: joining a unified experience intelligence platform

Hotjar is now officially part of Contentsquare. By joining forces, we’re building a single, powerful platform for experience intelligence—designed for teams of every size, across every stage of growth.

Read the announcement

Learn more about Contentsquare

Three global leaders, even stronger together

Contentsquare’s vision is to create an all-in-one experience intelligence platform for anyone who cares about digital journeys.

So it was a natural fit to merge with Hotjar, a leading behavior analytics and feedback tool that provides visual insights into what customers are doing—and why.

To complete the lineup, Contentsquare also joined forces with Heap, the world’s leading Product Analytics tool.

Together under the Contentsquare umbrella, you now have more ways to understand your users, and build better experiences across the entire journey.

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To me, Contentsquare and Hotjar is a match made in SaaS heaven. We are both interested in the same thing: ensuring everyone has a great experience whenever they are online. And we want to go about it in the same way — putting our customers’ needs at the heart of everything we do and building a place where people want to stay and grow while we do it.

Jonathan Cherki

CEO & Founder of Contentsquare

At Hotjar our dream is to enable long-lasting business success by putting people first. It’s the thread that ties together who we are as a company and what we offer as a business. The more we spent time with Contentsquare the more we realized just how much in common we have. We all very quickly got excited about how we can pursue our goals and deliver more value to our customers – as one team, by bringing together our different strengths, perspectives and resources." avatar

David Darmanin

Founder, Hotjar

The combination of Contentsquare and Hotjar has some interesting implications in a world where digital experiences are the basis for competitive advantage. Hotjar has a similar offering to Contentsquare but serves the needs of small and midsize businesses. Together, the two will create the first digital experience analytics company that serves the needs of companies of all sizes.

Zeus Kerravala

Founder and Principal Analyst, ZK Research

Whether you started with Hotjar or Contentsquare (or Heap), you’re now part of something bigger: a shared platform for Experience Analytics, Product Analytics, Voice of Customer, and Experience Monitoring—all powered by deep insights from our AI, Sense.

Here’s what that means for you—and where we’re going next.

The insights you love, now even more powerful

Hotjar’s core capabilities aren’t going anywhere. Heatmaps, Recordings (known as Session Replay in Contentsquare), surveys, and feedback tools are still here—easy to use, fast to set up, and built for small and scaling teams.

Here’s what stays the same:
Your Hotjar tools, plan, and account still work as usual	✅
Your existing workflows remain the same	✅
Same simple onboarding, same helpful support	✅

For Contentsquare users, Hotjar’s digital analytics and Voice of Customer expertise will add another layer of insight to our experience intelligence tools. Because the best customer experiences don’t come from more tools. They come from deeper insights. We’re making it easier than ever to grow with us—whether you’re a solo UX designer or part of a global team. And we’ll keep you posted as we introduce new ways to help you create the digital experiences your customers love, seek, and deserve.