Web analytics: everything you need to know to improve your site’s UX

How do you know what people do when they visit your website, so you can make decisions to improve their experience and achieve your business goals? Do you feel like you're missing out on valuable insights and opportunities because you don't understand your website user metrics and data?  Web analytics may seem confusing at first, but when you grasp the basics it becomes an invaluable resource to improve the user experience (UX), drive more conversions, and increase revenue.