Being able to underpin creative decisions with customer behavior insights gave the digital team
the confidence it needed to go bold and make the experience more customer-centric.
After launching the newly-designed page, the team noticed an 80% increase in conversions from the product detail page.
The success of the Hero7 product detail page was only the first step, and the Digital and eCommerce team at GoPro continues to integrate Contentsquare into all its design processes and experience strategy.
From site evolution to the day to day merchandising strategy, the tooling and insights Contentsquare provides has empowered the team to hone in tightly on small and large challenges, and confidently make decisions towards solutions.