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Merchandising

See the revenue opportunities you’ve been missing

Measure, manage, and increase revenue from your product range. Rapidly reveal new revenue opportunities and empower your team to take action faster.

Masthead Merchandising
Capabilities
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Boost revenue

Optimize product placement to appeal to more customers

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Increase campaign ROI

Analyze campaign performance and understand what promotions worked

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Optimize pricing

Adjust your pricing for maximum profit based on competitive insights

Contentsquare makes it possible to open up data to all teams, including those who are not necessarily familiar with data. It also helps us align on our next steps as a team because we can prioritize and make decisions thanks to data.

Marta Sitkowska
Global eCommerce Merchandising Manager, Salomon
Key features of Merchandising

Make catalog decisions with complete confidence

Catalog management

Get a 360 degree view of catalog performance

Understanding the driving factors that impact your product, brand and category sales. Make better decisions about product placement, price, stock, and cross-selling, and fill your best spots with products customers love.

Catalog management Visual
Visual merchandising

Optimize your campaigns to drive more sales

Understand which content is driving engagement and leading users to eventually make purchases. See which products users saw, added to cart, and purchased after clicking on campaign banners—then optimize your campaigns to capitalize on what’s working.

Visual merchandising
Competitive pricing

Price your products strategically

Identify where high prices are impacting your bottom line. Gauge how your pricing affects sales and discover opportunities to improve your margins without losing revenue.

Competitive pricing

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Discover-Impact Quantification
インパクトの定量化

意味のある修正に優先順位をつける

お客様のビジネスに最も影響を与えているエラーを一目で把握できます。

Discover - Session Replays
ユーザーエクスペリエンスの把握

サイトやアプリでのユーザージャーニーをリプレイ動画で確認できます

Discover - Journeys
ユーザージャーニーを表示

ユーザーがページごとに訪問から離脱まで、サイト内をどのように移動するかを理解することで、データ駆動型の意思決定を行えます。

Discover - Heatmaps
コンテンツのパフォーマンスを分析

ユーザーがクリック、ホバー、スクロールする場所を確認すると、ユーザーの気が散る場所や、ユーザーの注意を引くものがわかります。

Find fresh opportunities to maximize profits and beat the competition

よくある質問

  • Merchandise optimization involves strategically managing inventory, pricing, and placement to maximize sales and profitability. It aims to align product offerings with customer demand, ensuring that you have the right products available at the right time and location.

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